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Tag: Ghazal Alagh

  • TVC created by Korra brand design agency

    Shilpa Shetty glows for Mamaearth face wash

    By Our Staff

     

    Mamaearth, the beauty, cosmetic and personal care brand, has launched a TVC for its Ubtan Face Wash featuring actor Shilpa Shetty Kundra. The commercial created by Korra brand design agency highlights the Ubtan facewash in a no-toxin proposition giving the perfect #ShaadiWalaGlowEveryday.

     

    Said Ghazal Alagh, Co-Founder and CIO at MamaEarth: “Ubtan has been the secret recipe for glowing and radiant skin that has been passed on from generations, and the Haldi ceremony before the wedding is an extremely important event for every bride and groom. They mask themselves with the Haldi ubtan to look radiant and glowing on their big day. We have taken the traditional ubtan ingredients and created a hassle-free formula using them to give our consumers a product that will give them the Ubtan like glow, every day. Through this TV Commercial, we are trying to build synergies between the traditional Haldi ubtan and Mamaearth Ubtan face wash and we hope this thought resonates with our consumers and they come forward and choose #ShaadiWalaGlowEveryday, naturally with Mamaearth.”

     

    Added Gaurav Nabh, Chief Executive Officer, Korra, said: “The need to look your best is never felt more than on your wedding day and one regime closely linked to this occasion is the use of Ubtan to attain flawless glow. Our latest work leverages this insight where we see Shilpa interacting with her friend talking about her flawless glow thanks to Mamaearth’s new Ubtan face wash. An innovative no-toxin product that packs the goodness of turmeric and saffron allowing you to look your best, while enjoying that same flawless glow. We are proud of this latest work by Korra as we continue to build the Mamaearth brand on the back of real consumer insights and stories, endorsed by Mamaearth’s biggest fan Shilpa.”

     

  • Will digitally amplify the brand’s messaging

    Chimp&z Inc wins mandate for The Derma Co

    By Our Staff

     

    Digital marketing agency Chimp&z Inc has won the social media marketing mandate for skincare brand, The Derma Co. Along with creating, managing, and executing end-to-end digital campaigns and strategies, the agency will also be responsible for social content and product photoshoots.

     

    Ghazal Alagh
    Ghazal Alagh

    On the association, Ghazal Alagh, Co-founder, The Derma Co., said: “Skincare has evolved over the years and consumers are looking for specialized products for their skin concerns that are safe and effective. The Derma Co. has a wide portfolio of science-backed skincare solutions with potent ingredients in the right concentration that will help our consumers to heal their skin from within and reveal their filter-free skin.  Chimp&z Inc resonates very well with our approach and through this partnership, we aspire to keep our audience engaged on social media and create a paradigm shift in skincare. We are delighted to partner with Chimp&z Inc for handling strategic and creative responsibilities for The Derma Co.”

     

    Angad Singh Manchanda
    Angad Singh Manchanda

    Commenting on the win, Angad Singh Manchanda, CEO & Co-founder, Chimp&z Inc added: “We are elated to work on creating powerful social communications for a brand like The Derma Co., which thrives on making the Indian market vocal, and top-notch in skincare solutions. Their AI-driven methods hold a lot of potential for advancement in the beauty care sector. The dedicated team at Chimp&z Inc is excited to work on their social media amplification front and aspires to achieve game-changing results. This will lay the foundation of a close partnership that can yield phenomenal results in the days to come.”