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Tag: Gerald Roche

  • His last assignment was with Starcom Media Vest as Vice President-Media Buying

    Gerald Roche appointed as Senior VP at MudraMax

    By A Correspondent

     

    DDB MudraMax-Media has appointed Gerald Roche as Senior Vice President. Mr Roche has prior experience inmedia planning, buying and AOR management in his career spanning nearly two decades. In addition to specializing in digital strategy, he has also created several brand building innovations.

     

    Speaking at Gerald’s appointment, Sathyamurthy Namakkal, President, DDB MudraMax-Media and OOH said, “Gerald brings a set of skills to MudraMax; some that are unique and some that complement our current talent and philosophy. His leadership will benefit all our clients, team and media partners.”

     

    Mr Roche has worked in India and the Middle East with leading agencies like Carat, OMD, Madison Media and Starcom MediaVest. He has also had stints with television and outdoor media companies. His last assignment was with SMV as Vice President-Media Buying. Some of the clients he has worked for include Asian Paints, Aircel, Axis Bank, Britannia, Cadbury (Mondelez), Chrysler, Emirates, Marico, McDonalds, Ranbaxy/Sun Pharma and Tata Chemicals among others. His work with media innovations has won awards at Goafest and EMVIEs, including two Grand EMVIEs in 2008 and 2012.

     

  • The Starcom MediaVest Group has announced the appointments of Gerald Roche and Sameer Kapoor as Vice Presidents at Gurgaon and Bengaluru respectively.

    Starcom Mediavest India announces two key hires

    By A Correspondent

     

    The Starcom MediaVest Group has announced the appointments of Gerald Roche and Sameer Kapoor as Vice Presidents at Gurgaon and Bengaluru respectively.

     

    Mallikarjunadas CR

    “The appointments of Sameer and Gerald reflect SMG’s commitment to attracting the best and brightest talent to our agency,” said Mallikarjunadas CR, CEO of Starcom MediaVest Group, India. “Sameer and Gerald are reliable leaders with robust backgrounds in business development and client relationship management. They will fit very well within our strongly established client-driven culture and we are sure they will continue their successful runs with us.”

     

    Gerald Roche who joins at Bengaluru previously headed media buying for Madison Media Infinity and Platinum Media. On his appointment he said, “I’m truly delighted and encouraged that SMG, anchored by its analytics resources, has digital (and not just television) at the front and centre of its media planning and I look forward to contributing to this team effort in no small measure.”

     

    Sameer Kapoor has joined Starcom from Madison Media Plus where he was heading the Airtel Business. He will be heading Samsung for Starcom at the Gurgaon office. On his appointment, he said, “I look forward to working with a great organization and a great client like Samsung. Starcom is going from strength to strength; I’m excited to be a part of this growth-oriented organization and being present while we achieve greater heights of success.”