MxMIndia

Tag: George Alex

  • The business was won following a multi-agency pitch in April

    Jaslok Hospital hires Genesis BCW for PR & Comms

    By A Correspondent

     

    Genesis BCW has announced its appointment as communications partner for Mumbai’s Jaslok Hospital & Research Centre. The business was won following a multi-agency pitch in April.

     

    Said George Alex COO, Jaslok Hospital & Research Centre: “The ongoing pandemic has created a huge burden on the healthcare infrastructure in India. We remain firm in our commitment to provide patients with the best-in-class medical facilities and healthcare services required to diagnose and treat the most complex and challenging illnesses. We are excited to work with our new communications partner, Genesis BCW, to leverage their expertise to achieve our goals.”

     

    Added Deepshikha Dharmaraj, CEO, Genesis BCW: “At a time when the pressure on India’s healthcare system is at an all-time high, we are honored to be chosen as Jaslok Hospital’s PR & communications partner,”. “It is with much pride that we take on this opportunity to support our frontline health workers by using our creative and strategic approach to communications to deliver results that have real and lasting impact.”

     

     

  • The Instagram campaign questions the prevalent slacktivism and encourages users to take real action instead

    Organ donation takes centrestage in latest initiative by Jaslok Hospital

    By A Correspondent

     

    On National Organ Donation Day, Jaslok Hospital and Research Centre with Dentsu Webchutney created an innovative campaign to promote organ donation. The Instagram campaign questions the prevalent slacktivism and encourages users to take real action instead.

     

    Said George Alex, COO and CMO, Jaslok Hospital and Research Centre: “Jaslok Hospital and Research Center is one of the leading healthcare providers in India and organ donation as a cause is really dear to us. We have been taking many steps to encourage people to pledge their organs. This time, we wanted to do something that would appeal to the audience while putting our point across.”

     

    Added Sudesh Samaria, Chief Creative Officer and Co-founder, Dentsu Webchutney: “It is an unfortunate situation and we wanted to create a hard-hitting campaign that would present the truth and encourage people to pledge their organs. The un-likeable posts campaign is antithesis to social media and shows people that real world problems can only be solved with real action.”