MxMIndia

Tag: Geometry Encompass

  • Creating experiences across screens by keeping consumers at the heart of the engagement

    Geometry Encompass launches Pro.digi to “enable human connections in a virtual world”

    By A Correspondent

     

    WPP agency Geometry Encompass has announced the launch of its DLX (digital live experience) practice Pro.digi, to help brands “connect with their consumers in the virtual space”.

     

    Said Roshan Abbas, Founder at Geometry Encompass: “Given the seismic shift that experiential marketing is witnessing, it is imperative to create new and engaging environment for our consumers. The digital screen is the new currency for experiential, through Pro.digi we create data driven and digital experiences to create lasting brand engagement for our audiences”.

     

    Added Ranjit Raina, CEO, Geometry Encompass: “The pandemic has ushered in digital transformation at a scale never seen before. Through our early experiments in the virtual space we are convinced that it is possible to stay real in the virtual world and enable human connections. Commerce is so much more than just a transaction and Pro.digi aims at creating solutions for real growth”

     

  • The campaign brings to light the untold stories of Sahayaks

    Geometry Encompass highlights selfless cause of Sahayaks for Omnigel

    By A Correspondent

     

    Geometry Encompass has conceptualised an on-ground activation for pain gel, Omnigel. Acknowledging the spirit of the helpers and workers at the Magh Mela event held every year, the campaign highlights their selfless service, while equipping them with a unique solution that facilitates them with Omnigel to recover from everyday pain.

     

    Commenting on the campaign, Shivam Puri, CEO, Cipla Health said: “We feel privileged to be a part of the Magh Mela, and to have the opportunity to service the undeterred Sahayaks. Our initiative aimed at generating greater awareness about the brand and informing a larger audience about its multidisciplinary uses, especially the community that usually suffer from body pain but end up overlooking it due to lack of knowledge. We are happy that we could be their ‘friend’ all through the mela.”

     

    Added Madhurya Alankaar, Creative Group Head, Geometry Encompass, on the campaign: “Inspired by ornaments, keeping in mind the cultural significance a ‘Ratna’ holds in every Indian’s life. ‘Rahat Ratna’ serves as an innovative medium of sampling and ensures that Omnigel is always available in times of need for our real-life heroes, Sahayaks.” Adding to this Sandeep Gaur, Associate Creative Director, said -“It was pivotal we bring out the Sayahak’s contributions within the journey of devotees in its natural environment and this is what we have tried encapsulating in our film.”

     

     

  • Geometry Encompass also won a Bronze Dragon for itscampaign, ‘The Mirror Image’

    Geometry encompass wins Agency of the Year at Dragons of Asia

    By A Correspondent

     

    Geometry Encompass secured five ‘Dragons’ under various categories at Dragons of Asia 2019. Its campaign, ‘Beginning of Togetherness’ for Brooke Bond Red Label dominated the awards by winning the best in India title – the Blue Dragon, along with a gold, silver and black Dragon.

     

    Geometry Encompass also won a Bronze Dragon for their campaign, ‘The Mirror Image’. The winners were announced on 7th October 2019 in Kuala Lumpur, Malaysia.

     

    Said Ranjit Raina, Chief Executive Officer, Geometry Encompass: “We’re thrilled to see that our hard work has been recognizsd by a body as prestigious as the Dragons of Asia. Arpan and his team have consistently delivered great work for our clients and it is this commitment that has shone through for us. This body of work is especially important as it demonstrates our creative strength across categories for HUL. The intense spirit of competition pushes us to perfection and keeps the industry dynamic and creative.”

     

    Commenting on the victory, Roshan Abbas, Managing Director, Geometry Encompass, said: “This is a great achievement for us as we have won across a wide range of categories. This was made possible thanks to our hard-working team and our brave client partners. These awards are a testament to our dedication to create meaningful work that has an impact and pushes the envelope of creativity and effectiveness.”

     

     

  • Earlier, she was Managing Partner, a position she has held since 2015

    Geometry Encompass elevates Tanu Randhawa as COO – North

    By A Correspondent

     

    Tanu Randhawa

    Geometry Encompass has elevated Tanu Randhawa to Chief Operating Officer – North. She will be operating out of Gurugram office. Earlier, she was Managing Partner, a position she has held since 2015.

     

    Randhawa joined Geometry Global Encompass, then Encompass, as an executive in 2000 straight out of college in Chandigarh. In her 19-year stint with the company, she has grown to specialise in large format live experiences that span across events, exhibitions and brand activations.

     

    Taking up the new role,  Randhawa said: “The bigger role comes with bigger responsibilities. I am delighted by the faith Geometry Encompass has shown in me. My years at the agency have helped me carve a niche for myself in crafting live experiences and large format events. I look forward to taking the legacy ahead while leading an extremely talented and innovative team and to further strengthen our brand position.”

     

    Speaking of her new role, Roshan Abbas CEO and MD said: “Experiential agencies need people at the top who can combine their expertise while embracing the new age world of digital and data. Tanu has been a passionate advocate for this world and for empowering her young and passionate team always. Since April she has been actively leading our new business development efforts while executing our large format projects. She has been instrumental in creating an environment where we embrace new ideas and has helped build a solution-centric approach with brands focused on long term partnerships. “

     

     

  • He will operate out of the Mumbai office

    Rahul Karwa is back at Geometry Encompass as COO

    By A Correspondent

     

    Rahul Karwa

    Geometry Encompass has appointed Rahul Karwa as their Chief Operating Officer (COO) – West. He will operate out of the Mumbai office.

     

    In the past, he has worked with the agency in the capacity of Managing Partner. During his last assignment at Geometry Encompass he took up the responsibility of setting up activation agency called Engage at Encompass.

     

    On joining Geometry Encompass, Karwa said: “I am happy to be able to come back to Geometry Encompass, in many ways it’s almost like coming back home. In my new role, I hope to support the agency in its growth journey and to drive operational excellence across the portfolio of services. I look forward to leading this team of innovative disruptors.”

     

    Welcoming Karwa aboard, Roshan Abbas, Founder and Managing Director, Geometry Encompass added: “In our attempt to build the agency of the future we are always on the search for new talent and sometimes we find people who have been on a journey with us before. Rahul has delivered exceptional results in the past while leading Engage. Now that he has rejoined us in this journey, I believe we are now stronger than ever. I welcome him aboard.”