MxMIndia

Tag: Genesis

  • To work on the digital mandate of Goeld Frozen Foods brand

    Hotstuff Medialabs & Genesis Films collaborate

    By Our Staff

     

    Hotstuff Medialabs communications agency and Genesis Film Production Pvt. Ltd. have joined hands to work on the brand and social media mandate for Goeld Frozen Foods. While the brand’s transition and evolution will take place gradually and strategically, the mandate for digital and social media will be aggressive.

     

    Said Prahlad Kakkar, who is the Founder and Director at Genesis: “I have been associated with the Goel family for a couple of years now and it gives me great pleasure to be intrusted with the branding of their latest venture GOELD frozen Foods. What makes this brand stand out from the others in the category, is its unique attributes to Indian’s diverse food cultures, offering the basics in staples to the exotic in snacking. We do have lot in store for the brand which will be rolled out strategically through the year, the ad film being the big highlight to watch out for….so stay tuned.”

     

    About the association, Archit Goel, Director of Goeld Frozen Foods added: “We as a brand and organisation, are looking for a huge game, and after meeting the team at Genesis and Hotstuff, I knew that these are the individuals who can make my goal of a clean label frozen food brand a reality while also making it simple for consumers to understand. Team Genesis and Hotstuff as a collaborator have solutions to all our marketing and promotional needs. And yes, they’re very practical and have thoughts of a common man (not easy to find these days). I am sure that with the talent on board, we are going to work together for a longer period of time to create something Garma-garam.”

     

  • Prema Sagar, Founder of Genesis Burson-Marsteller and Vice Chair, Burson Marsteller Asia Pacific on Harold Burson, Founding Chairman of Burson-Marsteller, as he turns 96 today (Feb 16)

    Prema Sagar on Harold Burson@96: Harold has been and is our Idol

    Harold Burson. Picture courtesy www.burson-marsteller.com

     

    Special to MxMIndia: Prema Sagar, Founder of Genesis Burson-Marsteller and Vice Chair, Burson Marsteller Asia Pacific writes on Harold Burson, Founding Chairman of Burson-Marsteller, as he turns 96 today (Feb 16)


    By Prema Sagar

    People variously describe him as the godfather of public relations, the grandmaster of PR, “the century’s most influential PR figure”, “an industry icon”, and so on. He is all that, of course. But for me, even if you forget about all the professional achievements, Harold is an inspiring man with boundless energy—a personal idol. Every time I feel tired or overwhelmed by everything around me, I just have to remind myself that here is a 96-year-young man who goes to work every day. Clients still turn to Harold for counsel even in the age of dizzying changes in communication. Who is an active member of the community, chairing various social development bodies and initiatives? Who remembers every person he comes across and doesn’t hesitate to learn from anyone?

    I first met Harold way back in the first couple of years of the new millennium. He was already past the usual ‘retirement age’. We were in talks with Burson-Marsteller over an issue that a joint venture between an Indian and an American firm had. We were managing the Indian firm, while Burson-Marsteller was managing the American firm. As we worked together, we realised that nine of our clients were part of their Top 20 list of clients! I also realised that our way of working, and most importantly, our work ethos, were very similar.

    It all stemmed from Harold’s own work ethic. That’s when I knew that we wanted to partner with them for longer than just the immediate issue. I went to the US and met Harold for the first time. He just said one thing: “We need to do business together to be partners, not just have a partnership.” His clarity of thought, passion for what he does, and exuberant warmth had me in his thrall in no time. Bill Rylance, former CEO, Burson-Marsteller Asia Pacific charmed us in partnering with an exclusive affiliation and over time realised that the partnership was working well. And then we decided to go ahead with being part of Burson-Marsteller.

    Every year since then, I meet Harold as often as I can. I see the energy in him only increase further. I spent many hours with him recently in New York and I continue to feel blessed with his simple yet impactful thoughts.  His ability to cut through the clutter and arrive at the heart of the matter quickly—and politely—is something I admire a lot. And that sharpness has not dimmed a bit over the years.

     

    Prema Sagar

     

    One of the leading lights of the Indian public relations and communications industry, Prema Sagar is Vice Chair, Burson Marsteller Asia Pacific & Founder, Genesis Burson Marsteller

     

    Also watch: Prema Sagar on ‘When Genesis PR met Burson-Marsteller’

     

  • GBM will position and establish TEDxGateway as a leading TED conference in the country

    Genesis to drive PR for TEDxGateway 2014

    By A Correspondent

     

    Genesis Burson-Marsteller has been appointed the official communications partner of TEDxGateway, an independently organised TED Conference that will take place at the National Centre Performing Arts (NCPA) in Mumbai on November 2, 2014.

     

    GBM will position and establish TEDxGateway as a leading TED conference in the country, while supporting the event among national and regional media outlets through a robust media and communications strategy.

     

    The TEDxGateway 2014 conference will focus on “Ideas Worth Doing” by bringing together more than 25 dynamic speakers from across India as well as around the world. The speaker line-up comprises of eminent explorers, storytellers, photographers, scientific pioneers, roboticist, social activist, artist, visionaries and provocateurs from across the globe. All speakers will present their world-changing innovative ideas during their brief 15-minute talks.

     

    Participants and speakers at this one-day event include prominent luminaries and industry leaders such as Arsh Shah Dilbagi, a 16 year old Google Science Fair Finalist; Ramesh Raskar who is an Associate Professor and head of the MIT Media Lab’s Camera Culture; Ramanan Laxminarayan, a Drug Resistance Economist; Ram Subramanian, Film Maker, Founder, Handloom Pictures; Graham Hill, Journalist and Founder of TreeHugger.com and LifeEdited; Naresh Narsimhan and Adam Magyar, among many others.

     

    Prema Sagar

    On partnering with TEDxGateway 2014, Prema Sagar, Principal and Founder, Genesis B-M, said: “We are proud of our association with TEDxGateway, a melting pot of creativity, ideation and most importantly, change. We are always looking to expand our repertoire of experience and TED provides us a unique communications opportunity. The prospect of helping TED lead conversations around a range of subjects and establish itself as a science and technology led social movement, excites us.”