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Tag: Genesis BCW

  • To further strengthen its C-suite counsel

    Genesis BCW builds up managerial level with two new hires

    By Our Staff

     

    Genesis BCW has announced two new hires to further strengthen its C-suite counsel. Sanyukta Dutta joins the agency as Senior Director and India Practice Chair for Enterprise Technology, and Shashanka Nanda as Senior Director and India Practice Chair for Corporate & Services.

     

    While Dutta integrates her expertise in marketing and PR with her understanding of the evolving technology space, Nanda combines his experience with corporate as well as government clients and wide sectoral knowledge.

     

    Said Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group: “Both Shashanka and Sanyukta bring with them extensive experience across brand and corporate communication spanning industry verticals. Their expertise in devising data-driven communication strategies will help us deliver on our promise to drive impact through our Earned-Plus offer for our clients. We are delighted to be able to tap into this multi-dimensional perspective for both our clients and our people.”

     

  • Dharmaraj will retain her current role as Chief Executive Officer, Genesis BCW

    Deepshikha Dharmaraj to India Group CEO @ BCW

    By Our Staff

     

    BCW, the global communications agency, has named Deepshikha Dharmaraj as Chief Executive Officer, BCW India Group. Dharmaraj will retain her current role as Chief Executive Officer, Genesis BCW, in addition to managing the overall business interests of BCW in India and implementing its growth strategy encompassing people, clients and partners.

     

    Said Matt Stafford, President, BCW Asia-Pacific: “Under Deepshikha’s impressive leadership in 2021, Genesis BCW has achieved one of its best years of revenue growth in it’s nearly three decades of operation. Six Degrees has also recorded double digit growth this year under Rishi and Vandana. The time is right for Deepshikha to take on a wider role overseeing both of our fantastic teams in India.”

     

    Added Dharmaraj: “It has been a great privilege to be part of Genesis BCW’s eventful and illustrious journey over the past 30 years,”. “Under BCW India Group, we have faced the challenges of the past two years with our combined assets and come out stronger for it. BCW India Group has ambitious plans for 2022 and I am excited to work closely with both the Genesis BCW and Six Degrees BCW leadership teams to take the business to new heights.”

     

  • He has joined as Chief Client Officer

    Arijit De is back at Genesis

    By Our Staff

     

    Arijit De
    Arijit De

    Genesis BCW has announced the appointment of Arijit De as Chief Client Officer. In this role, De will provide clients with strategic communications counsel across messaging, stakeholder insights, organisational change, and issues and crises.

     

    “Arijit brings back to Genesis BCW a unique insider’s view across the worlds of corporate, media and agency,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “Our clients and employees will benefit greatly from his deep understanding of strategic decision-making and the nuances of today’s communications ecosystem at a local, regional and global level. We are delighted to be able to tap into this multi-dimensional perspective for our clients and people as we strengthen our Earned-Plus offering.”

     

  • Will handle the public relations as well as digital mandate

    Indian Steel Association mandate Genesis BCW

    By Our Staff

     

    Genesis BCW has been appointed communications partner by Indian Steel Association (ISA). The agency will work with ISA to build awareness about steel as a sustainable material and its contribution towards India’s socio-economic growth. The agency will also build resonance for ISA’s position as a consortium that is working towards a vision to transform the Indian steel industry.

     

    Speaking on the announcement, Dr Bhaskar Chatterjee, Secretary-General and Executive Head, Indian Steel Association, said: “As an association, we are the voice of the industry. Our focus is on making sure that people understand steel and the people behind it better, as well as showcasing the central role it plays in nation-building. We are confident that Genesis BCW, with its vast experience spanning infrastructure companies and associations, and overall expertise in communications will be able to partner with us in creating a lasting impact.”

     

    Added Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW: “Steel is literally the backbone of our country and that story needs to be told effectively, engagingly and creatively. We are excited to be chosen to partner with Indian Steel Association to use our earned-plus approach to move ISA’s many stakeholders.”

     

  •  The business was won in September 2020 following a multi-agency pitch

    Genesis BCW to look at PR for new Noida airport

    By A Correspondent

     

    Genesis BCW has been appointed as communications partner for the Delhi Noida International Airport at Jewar that’s coming up in 2024. The airport management is by Zurich Airport International AG. The business was won in September 2020 following a multi-agency pitch.

     

    Said Daniel Bircher, Chief Executive Officer, Zurich Airport International (Asia): “We are pleased to partner with Genesis BCW for our upcoming and one of the most coveted projects to build and maintain the Delhi Noida International Airport at Jewar. The Genesis team’s expertise and understanding of the aviation space in India will be instrumental in communicating our vision to build a user-friendly, efficient and sustainable airport in Delhi NCR. We look forward to working with the team and leveraging their expertise in conveying our story as we make progress on this project.”

     

    Added Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW: “It is an absolute privilege to partner with the Delhi Noida International Airport team on what is going to be an innovative new landmark for India. We are excited to embark on the integrated communications journey for this project, showcasing its strengths and benefits through a multi-stakeholder approach.”

     

     

  • The business was won following a multi-agency pitch in April

    Jaslok Hospital hires Genesis BCW for PR & Comms

    By A Correspondent

     

    Genesis BCW has announced its appointment as communications partner for Mumbai’s Jaslok Hospital & Research Centre. The business was won following a multi-agency pitch in April.

     

    Said George Alex COO, Jaslok Hospital & Research Centre: “The ongoing pandemic has created a huge burden on the healthcare infrastructure in India. We remain firm in our commitment to provide patients with the best-in-class medical facilities and healthcare services required to diagnose and treat the most complex and challenging illnesses. We are excited to work with our new communications partner, Genesis BCW, to leverage their expertise to achieve our goals.”

     

    Added Deepshikha Dharmaraj, CEO, Genesis BCW: “At a time when the pressure on India’s healthcare system is at an all-time high, we are honored to be chosen as Jaslok Hospital’s PR & communications partner,”. “It is with much pride that we take on this opportunity to support our frontline health workers by using our creative and strategic approach to communications to deliver results that have real and lasting impact.”

     

     

  • New national mandate covers Corporate, CSR, Products and Services

    Genesis BCW to manage PR of Maruti Suzuki

    By A Correspondent

     

    Genesis BCW has announced its appointment as agency of record for Maruti Suzuki India Limited. The agency will work with Maruti Suzuki to enhance its local brand image and create positive impact across corporate, products and services, as well as its CSR portfolios.

     

    “We are happy to welcome Genesis BCW as our new communications partner and look forward to a positive and successful partnership,” said Sanjeev Handa, Vice President and Head of Corporate Communications, Maruti Suzuki India Limited. “With the breadth and depth of their expertise in handling cross category corporates and brand image for clients, we are confident about their ability to deliver strategic communications that align with our business objectives.”

     

    Added Prema Sagar, Chief Executive Officer and Founder, Genesis BCW: “Over three decades ago, Maruti Suzuki revolutionised the four-wheeler industry in India and it continues to build on its legacy today with the largest market share and a diverse portfolio of premium cars, providing customers with great value for their money,” “We are delighted to have the opportunity to take that story forward. Our team is ready to push the boundaries of creativity, agility and imagination to deliver impact for Maruti Suzuki.”

     

     

  • The rebranding follows the February 2018 merger of Burson-Marsteller and Cohn & Wolfe to form BCW (Burson Cohn & Wolfe)

    Genesis Burson-Marsteller rebrands as Genesis BCW

    By A Correspondent

     

    Genesis Burson-Marsteller in India has announced its formal rebranding as Genesis BCW, effective immediately. The rebranding follows the February 2018 merger of Burson-Marsteller and Cohn & Wolfe to form BCW (Burson Cohn & Wolfe).

     

    Said Prema Sagar, Chief Executive Officer & Founder, Genesis BCW: “We are excited to take on the BCW brand proposition as part of our new identity. The respect, credibility and leadership that brand Genesis has established in India will only grow further with the vision, energy and fresh offerings of BCW. We are incredibly excited for this next chapter.”

     

    Genesis BCW will continue to be led by Sagar along with newly appointed Managing Director Deepshikha Dharmaraj.

     

    Added Matt Stafford, President, Asia-Pacific, BCW, to whom Sagar reports: “In India, the Genesis brand is synonymous with PR excellence and as an employer of choice for up and coming communicators. The brand will continue to thrive and resonate in our industry as Genesis BCW. Our India team is on a roll. The end of year financial results for 2018 have just been finalised and Genesis BCW achieved its highest annual revenue growth in its 26 years of existence.”