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Tag: Genelia Deshmukh

  • To further amplify its influence and impact

    CashKaro onboards Genelia Deshmukh as Brand Ambassador

    By Our Staff

     

    CashKaro, the cashback and coupons app, has announced its collaboration with actor Genelia Deshmukh, as its brand ambassador.

     

    Commenting on the announcement, Rohan Bhargava, Co-Founder, CashKaro and EarnKaro said: “We are delighted to welcome Genelia Deshmukh to the CashKaro family. Her infectious energy, authenticity, and widespread appeal make her the perfect ambassador for CashKaro, as we continue our journey of reshaping the online shopping experience for millions of Indians. This partnership starts a new and exciting chapter as we remain committed to our  promise of offering our users unmatched value, convenience, and savings.”

     

    Further adding to this, Swati Bhargava, Co-Founder, CashKaro & EarnKaro added: “Our association with Genelia will further solidify CashKaro as the country’s go-to savings destination for shoppers. Through this campaign, our attempt is to build awareness about CashKaro and demonstrate how it is super easy to save 1000s every month via CashKaro. Online shoppers can get extra Cashback from us on top of all Diwali sale discounts, and that’s why this campaign is rightly called #CashKaroAishKaro!”

     

  • Ropes Genelia Deshmukh to share the perfect gift #MadeForAGentlemen this Valentine’s Day

    Yardley’s new campaign for V-Day

    By Our Staff

     

    Yardley has launched London’s Gentleman Classic Daily Wear Perfume as a Valentine’s Day Special. Actor Genelia Deshmukh will feature in the digital campaign – #GiftForMyGentlemen. The brand also roped in influencers Pria Beniwal and Sunakshi Grover to share the ideal gift for the man in their life.

    Said Manish Vyas, Vice President and Business Head of Yardley India: “The true hallmark of a Gentlemen is his definitive, awe-inspiring, chivalrous nature. This Valentine’s Day, as women look for the perfect gift to celebrate their timeless love for the gentlemen in their life, we at Yardley have the ideal gift – Yardley London’s Gentleman Classic Daily Wear Perfume. We are happy to associate with Geneila Deshmukh, who really values the Gentleman qualities of her husband and sees Yardley London’s Gentleman Daily wear perfumes to be the fitting gift for this Valentine. This campaign is an attempt by the brand to let consumers celebrate the timeless emotion of love by gifting timeless classic – Yardley London’s Gentleman Classic Daily Wear Perfume.”

     

     

  • This campaign aims to educate young women about the early signs of ageing

    Olay gets Genelia to share her story in new campaign

    By A Correspondent

     

    Olay has launched its new campaign for Total Effects with new mom Genelia Deshmukh. Created by L&K Saatchi & Saatchi, this campaign aims to educate young women about the early signs of ageing.

     

    Speaking on the genesis of the campaign, Nikhil Ramesh, Brand Manager, P&G (Beauty care) said “It is our ongoing endeavour to educate the Indian woman about her skin and provide for the best skin care solutions for her. To drive home the message of how Indian women are facing early signs of skin ageing, in a relatable and credible way for Olay Total Effects, we needed a hook that’s relevant to the consumer. That’s when L&K Saatchi & Saatchi came up the Skin Age vs Real Age campaign. ”

     

    Delna Sethna

    Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi, says, “In testimonial formats, being genuine and credible is the biggest challenge. Having Genelia share her skin transformation story after motherhood..thanks to Olay..was just what was needed”. The film captures Genelia’s skin age being higher than her real age, due to post pregnancy and motherhood pressures till Olay Total Effects comes to her rescue and transforms her skin to its earlier youthful glow.

     

    Priyanka Chatterjee

    Priyanka Chatterjee, Vice President, L&K Saatchi & Saatchi adds, “In India, conversations about skin age are starting to build. We want to help young women understand what the signs of skin ageing are and fight it with Olay.”