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Tag: Gemius Design Studio

  • The agency has won the Creative and Digital mandate for Surat City Traffic Police

    Gemius Design Studio bags Surat police mandate

    By A Correspondent

     

    Marketing and branding agency Gemius Design Studio bags creative and digital mandate for Surat City Traffic Police, the government body that manages the traffic for four zones of Surat and is responsible to manage over 32 lakh vehicles on the roads of Surat.

     

    Said Prashant Sumbe, DCP, Surat City Traffic Police: “With the growing urge of Digital interactions and communication, Surat City Traffic Police department found it apt to explore the domain of Social Media to establish a connect with the citizens. Through the means of infographics, content creation and interactive dialogue with the citizens, we intend to create an online community which can eventually lead to better practices and execution of rules among the city. Our creative approach has been on the lighter note so as to attract the millennial audiences and be connected with the youth.”

     

    Added Saurabh Pacheriwal, Co-founder and Captain, Gemius Design Studio: “We were glad to know that the responsibility of Surat’s Traffic Department is in such fine hands. We were surprised with the approach the officials, especially DCP, had towards bringing in new age technology to interact with the citizens. We are glad they chose us to take care of their digital duties and campaigning. We are working on creating interactive and informative content which can act as a one-point source of information in the longer run”.

     

     

  • The campaign is ideated to keep audience healthy and fit during the quarantine period

    Gemius Design conceptualises #GetHighAtHome campaign for Woop Trampoline Park

    By A Correspondent

     

    Gemius Design Studio has conceptualised and executed #GetHighAtHome campaign for trampoline park – Woop. Through this campaign, Woop urges its audience to remain healthy and fit during the quarantine period.

     

    Said Saurabh Pacheriwal, Co-founder, Gemius: “Our aim is to make the people relive the exciting and adventurous memories they shared at Woop with their friends and family, even while they are amidst these times. Everyone can participate by simply posting a picture with the hashtag #ILoveWoop and stand to win amazing vouchers, with an added bonus of getting featured on Woop’s official Instagram handle.”

     

    Added Rajat Mahindru, Co-founder of Woop: “It is very easy to miss out on staying healthy and keeping your body moving during this time and we wanted to ensure that everyone maintained their fitness throughout the lockdown. We have a few tricks up our sleeves to get everyone jumping and having fun at home in no time. Staying fit doesn’t have to be tiring and boring. With our campaign, people can stay on their toes and bring out their A-game, with an added incentive of winning free Woop! credits worth ₹500.”

     

     

  • The account was won following a multi-agency pitch

    Gemius Design Studio wins digital & creative mandate for Prag & Co

    By A Correspondent

     

    Marketing and branding agency Gemius Design Studio has bagged the creative digital mandate for women’s innerwear brand Prag & Co. The account was won following a multi-agency pitch.

     

    Said Anushree Pacheriwal, Co-founder, Gemius Design Studio: “We are very excited to have Prag &Co. in our client roster. The brand’s objective is to deliver comfort, support and quality in the lives of women through their wide product range and we see the digital medium as a huge enabler that can help them to achieve this. Keeping in mind business goals and equipped with strategic decisions, we aim towards profitable sales growth and increasing brand value. We are keen to be a part of their growth journey and hope to live up to their expectations.”

     

    Added Priya Santoki, Co-founder, Prag & Co: “Comfort, quality and confidence are at the core of the Prag & Co’s DNA. In this day and age, we believe that our brand’s strategy, marketing and digital efforts need to have a common vision and voice. We were impressed with the comprehensive approach by Gemius Design Studio and feel that this association would be a good fit. We are delighted to choose them as our digital and creative partners.”