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Tag: Geetanjali Bhattacharji

  • Geetanjali will work closely in association with Vikram Tanna

    Discovery appoints Geetanjali Bhattacharji as the Head of Brand Partnerships & Content Integration

    By A Correspondent

     

    Geetanjali Bhattacharji

    Discovery Communications India has appointed Geetanjali Bhattacharji, erstwhile CEO of Spatial Access as the Head of Brand Partnerships & Content Integration, based out of Mumbai.

     

    In her new role, Bhattacharji will work in close association with Vikram Tanna (VP, Advertising Sales & Business Head of Regional Clusters), and will focus on creating engaging content partnerships with brands.

     

    Said Karan Bajaj, Senior Vice President & General Manager, South Asia, Discovery Communications India: “It is an opportune time to have a content and media optimiser like Geetanjali on board. Discovery Jeet’s content is under development, besides we have been working to make the brand proposition of each of our marquee channels more focussed towards specific target audiences. Geetanjali’s skills and understanding for this space will help deliver impactful, purpose-driven partnerships to Discovery’s valued brand partners in their quest to reach diverse and evolving audience communities.”

     

    Said Bhattacharji: “I am extremely excited about being part of a journey that delivers to millennials meaningful content that entertains and yet provokes thought. Given the fragmentation of consumers, Jeet fills a clear gap in the Hindi GEC space: providing relevant content choices to male millennials and Tier II & III families who aspire to be a part of the change around them but are missing out on the action.

  • He takes charge after Geetanjali Bhattacharji left Spatial as CEO to join Discovery Communications

    Spatial Access appoints Vineet Sodhani as CEO

    By A Correspondent

     

    Vineet Sodhani

    Spatial Access has appointed Vineet Sodhani as CEO. He takes charge after Geetanjali Bhattacharji left Spatial as CEO to join Discovery Communications.

     

    Said Meenakshi Menon, Co-Founder and Chairperson, Spatial Access on the appointment: “As media moves into a new era of complexity, Spatial Access, under its new leadership, will simplify it for its clients with custom solutions, many of which will be first time in the industry! With Vineet’s strong background in research and strategy, we will provide valuable insights, a lot of it in public domain, so that the industry gets more value.”

     

    Sodhani was on a sabbatical since April 2017 before which he worked with Times Television. He has also worked with Starcom Mediavest, Hansa Research. AC Nielsen and ORG-MARG. In 2012 he co-authored Guide to Indian Markets and is presently working on his second book.

     

    “I am excited to join Spatial Access to create an even more dynamic and vibrant organisation,” said  Sodhani, CEO, Spatial Access. “Spatial Access has that rare combination of a great customer and knowledge base. This strength will be used to drive value for every rupee spent on advertising, be it ATL, BTL or digital. We will raise some critical questions, for example, transparency, ROI and wastage. This may raise eyebrows as well as tempers, but if it results in improving benchmarks, we will feel we have delivered value to our clients.”

  • We invited a non-media agency profession to give her views on what the Omnicom-Publicis merger means in the media business

    By Invitation: Geetanjali Bhattacharji: Exciting times ahead for the media planning and buying fraternity

    By Geetanjali Bhattacharji

     

    The new entity OMC controlling over 40pc of global advertising budgets has several  implications:

     

    1. Shrink  – lesser competition

    WPP’s Martin Sorrell will follow suit with another merger and the competitive pie will shrink.

     

    Marketers will have no option but to work with competing agencies, now as part of one group. Confidentiality, strategic controls and disclosure walls will collapse internally in the guise of “synergy”

     

    2.  Clout – greater buying muscle

    Greater consolidation of media buys will imply higher AVRs ( Agency Volume Rebates) and the ability to push rates in the direction they desire. How these get accounted for within the new entity remains to be seen…

     

    The newly found entity could exert immense clout over the market leading to an imbalance of sorts.

     

    3. Scale - do clients buy into size or talent?

    The success of small creative hotshops in recent years has shown that marketers are hungry for partners who are committed, agile and responsive. It remains to be seen how the collaboration will manage that and deliver outstanding work despite the distractions of size…

     

    With the supply side becoming more and more monopolistic in nature, it becomes the responsibility of every marketer to make partnership performance more and more measurable.

     

    The birth of a powerhouse could well imply the rise of documented transparency and accountability.

     

    GeetanjaliBhattacharji is CEO-Marketing Services Audit at Spatial Access Solutions