MxMIndia

Tag: GD Prasad

  • To push brand across the country

    Dentsu Webchutney wins mandate for Acko GI

    By Our Staff

     

    Dentsu Webchutney has won the social media mandate for Acko General Insurance.

     

    Said GD Prasad, Vice President, Dentsu Webchutney: “In a short time, Acko has established itself as a disruptive brand that every player in the category will soon follow. To partner with them, is to take another step into the deep end of the impact of digital technologies. We have the enviable chance to build a brand whose actions are aligned with its values. We will continue to push the bar for them in what has turned out to be a year of fantastic partnerships with disruptive new brands for Dentsu Webchutney.”

     

    Speaking on the partnership, Ashish Mishra, Executive Vice President-Marketing, Acko General Insurance added: “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action. We are certain that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved general insurance brand.”

     

  • With new campaign created by Taproot Dentsu & Dentsu Webchutney

    Facebook bats for stronger consumer connect

    By Our Staff

    Facebook has launched a new phase of its consumer marketing campaign in India – ‘More Together’. The 360-degree campaign has been conceptualised and executed by Taproot Dentsu and Dentsu Webchutney and will go live in multiple languages across TV, digital, print, radio and OOH.

    Said Avinash Pant, Director – Marketing, Facebook India: “Facebook is deeply entrenched in the cultural fabric of India. Everyday we see different ways in which people across the country come together on our platform to create meaningful connections, fuel discovery, and help and support one another. This ability to connect and share with the world can lead to endless possibilities, and we feel humbled with the stories where our family of apps have provided this value to the people. Our consumer marketing journey over the past year has been focused on showcasing these diverse stories with the underlying belief that people can do more together than alone, and we continue to rally behind it.”

    Added Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu: “People want to be more, experience more, inspire more, help more, relax more, shine more – it’s in our DNA, this need to do more for ourselves and indeed for the world we live in. Facebook is a means to that end – a place where people come together resulting in delightful, sometimes entirely unexpected outcomes. This campaign will capture many such stories and trace the trajectories of people like you and me, who shared something with the world and got so much more back in return.”

    Said GD Prasad, Vice President, Dentsu Webchutney: “On Facebook, everyone is just a conversation or comment away from unlocking the potential of achieving more together. With #FBpePoocho, we are celebrating the power of community. Our aim is to encourage people to activate their network, and in the process, help themselves and others grow. We’ve done this through interesting, everyday stories of people who’ve come together through the platform to realise impactful, incredible outcomes.”

     

     

  • The campaign portrays today’s teenager as someone who is empathetic, feels the need to build a better society and form deeper relationships

    Dentsu Webchutney executes #MadeForMore ad campaign for Hercules Cycles

    By A Correspondent

     

    Bicycle brand Hercules has teamed up with Dentsu Webchutney to unveil its latest ad campaign #MadeForMore.

     

    Commenting on the film, GD Prasad, Associate Vice President, Dentsu Webchutney said: “Re-positioning a brand that caters to the Gen Z audience can be rather tricky. Our team spent weeks conducting their research and testing multiple versions of the script to see which would work best for the India of tomorrow. At the end, we believe we’ve created a film that doesn’t just appeal to them visually, but also captures their pulse and personality.”

     

    Added Sushant Jena, Head – Design and Marketing, TI Cycles: “2019 is a very exciting year for us. As market leaders, our objective is to keep surprising our consumers with the next big thing. We’ve put in a lot of effort into creating our most aggressive range of Hercules bicycles yet, and we needed a bold commercial that does our cycles justice. For us at TI Cycles, #MadeForMore isn’t just a brand proposition, we treat it more as a brand truth that enables us stay ahead of the game.”