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Tag: GCPL

  • Campaign conceptualized by Light Box

    Goodknight launches new TVC

    By Our Staff

     

    Goodknight, from the house of Godrej Consumer Products Limited (GCPL), rolls out a new TVC campaign.  Through this film, Goodknight aims to encourage young fathers and mothers to protect their baby’s slumber time from dangerous mosquitoes.

     

    Speaking about the campaign, Shekhar Saurabh, AVP & Category Head – Home Care, Godrej Consumer Products Ltd (GCPL) said: “Goodnight is India’s leading household insecticide brand trusted by families across the country. We are part of many Indian households ensuring safe and effective protection against mosquitoes. The TVC campaign emphasizes the critical role of uninterrupted sleep in an infant’s overall health and well-being, underscoring how even a lone mosquito can disrupt it. We are further committed to raising awareness among parents and equipping them with effective solutions to safeguard their child’s sleep.”

     

    Added Chirag Aga, AVP – Brand Equity, Godrej Consumer Products Limited (GCPL): “Light Box, which is GCPL’s in-house creative studio, brings this unique campaign of Goodknight as parenting becomes a dual role. It’s time we acknowledge the shift where both mothers and fathers are contributing to the well-being of their child. Today, fathers enthusiastically embrace this new phase of life, demonstrating greater involvement than ever in nurturing their little ones. The campaign has the right messaging and interesting real-life insights, curated together through seamless partnership between Goodknight and Light Box.”

     

  • At an economical price of Rs 50 only

    Godrej unveils Kala Hit Mini anti-mosquito spray

    By Our Staff

     

    Godrej Consumer Products Ltd (GCPL), has unveiled Kala Hit Mini, an anti-mosquito spray solution. The new TVC conceptualized by Bates CHI & Partners emphasises how the product offers instant protection during high-mosquito infestation at an economical price of INR 50.

     

    Speaking about the campaign Shekhar Saurabh, Category Head – Household Insecticide, Godrej Consumer Products Ltd (GCPL), said: “As lower income households have smaller rooms, expensive LPG based aerosol spray (designed for big rooms) is not the most suitable solution for them. To make the format affordable, HIT took the inspiration from no-gas deodorants and developed Kala HIT Mini no-gas spray. This product makes safe & smoke-free mosquito protection accessible for everyone especially lower income households. The TVC campaign is conceptualized to spread awareness of this format as well as highlight how this innovation empowers people to be protected from mosquitoes.”

     

  • Launches #ColoursAreForAll

    Godrej Professional drives inclusivity in new campaign

    By Our Staff

     

    Godrej Professional, hair colour and styling brand, launches a new #ColoursAreForAll  campaign. The objective is to weave beauty with the message of acceptance, inclusivity and self-expression.

     

    Commenting on the campaign, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said: ‘Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been misconception that hair colour and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in hair colour segment. We want to be synonymous with inclusivity and confidence, the campaign and the ‘Dimension-Ombreyage collection’ is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”

     

     

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  • Creates TVC for Jumbo Fast Card spiral shaped paper-based mosquito repellent

    Wunderman Thompson backs Goodknight

    By Our Staff

     

    Goodknight, household insecticide brand, from the house of Godrej Consumer Products Limited, unveiled a TVC campaign for Goodknight Jumbo Fast Card, a spiral-shaped paper-based mosquito repellent.

     

    Commenting on the TVC, Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products Ltd (GCPL), said: “As the leader in the household insecticides category, Goodknight is committed to innovating and providing effective yet safe solutions at an affordable price point. With this TVC campaign, we want to emphasize that the moments spent with family are the ones that truly matter, and they don’t need interruption especially from mosquitoes. Goodknight Jumbo Fast Card vouches to protect families so that these special moments are cherished. Goodknight Jumbo Fast Card with its fast action instantly provides relief from disease-causing mosquitoes for a longer time.”

     

    Added Priya Pardiwalla and Steve Mathias, VPs and ECDs, Wunderman Thompson Mumbai, added: “The film is based on the insight that evenings are a time when we all come back home from work. A time to bond with families and play with our kids. But evenings are also a time when maximum mosquitoes enter our homes. Most of the solutions used in the evening don’t last long. The idea was focused on bringing alive a fun-filled evening between a dad and his daughter. And how Goodknight Jumbo Fast Card’s 4-hour long effect doesn’t let mosquitoes spoil their fun.”

     

     

  • A ready-to-mix bodywash at disruptive pricing of Rs.45 per sachet

    Shah Rukh Khan umveils Godrej bodywash

    By Our Staff

     

    Godrej Consumer Products Limited (GCPL) has unveiled Godrej Magic Bodywash, a ready-to-mix bodywash at Rs 45. Actor Shah Rukh Khan has been roped in as brand ambassador for Godrej Magic Bodywash and will feature in a mass awareness campaign.

     

    Commenting on this launch, Sudhir Sitapati, Managing Director and CEO, Godrej Consumer Products Ltd (GCPL), said: “Sustainability is core to our strategy. In doing so, we are committed to make amazing quality products at accessible price points… We are pleased to announce Shah Rukh Khan as the face of Godrej Magic Bodywash. We roped in a celebrity for this product to ensure we create awareness around plastic, carbon footprint and upgrade bathing experience of soap users.”

     

  • Ropes in actor Shaheer Sheikh for campaign

    Godrej No.1 unveils new TVC for its sandal and turmeric soap

    By Our Staff

     

    Godrej No.1 from the Godrej Consumer Products Limited (GCPL) family has unveiled a TVC for its sandal and turmeric bath soap. It has roped in actor Shaheer Sheikh for the campaign.

     

    Speaking about the new campaign, Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products Limited (India), said: “Godrej No.1 is a highly revered soap brand that is commended for its natural ingredients like Sandal & Turmeric. We are committed to offering the best bathing experience to our consumers. We understand the fast-paced lives of most women and wish to offer them a solution that they can rely on. With this TVC, we hope to further establish our soap as the ideal choice for glowing and healthy skin.”

     

  • The film has been conceptualised by Lowe Lintas

    Godrej launches new digital film for Hit

    By Our Staff

     

    Godrej Hit, the insecticide brand, has unveiled a new digital film for the festive season. Centered around Lal Hit, the variant which promises to reduce cockroach infestation, this film is a satirical take on the annual Diwali cleaning ritual.

     

    Sharing his thoughts on the film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “There is a lot of optimism in the air as we approach the festival season. We wanted to do something that would spread the message of cleanliness in an unusual manner. Cleaning of homes is an important ritual not just to eliminate pests like cockroaches and ensure a safe environment; this activity also has a deeper, symbolic meaning. Through this light-hearted campaign, Godrej Lal HIT has a refreshing take on cleanliness, encouraging people to clean their homes of old harmful memories along with toxic memories for a happy and safe Diwali.”

     

    Commenting on the film, Amar Singh, Regional Creative Officer at Lowe Lintas added: “The practice of pre-festival deep cleaning is a very relatable one across the country. And the thing is, when you go that deep, you never know what you might find. Our film, conceived by Rajat Dawar, Vishal Bagade and Stuti Dixit, plays on this to remind us of the nuisance and hazard of cockroaches and of the fact that Lal HIT needs to be an essential part of our cleaning. Deep or otherwise.”

     

  • For its germ protection health soap – Cinthol Health Plus

    Cinthol gets actor Siddharth as brand ambassador

    By Our Staff

     

    Godrej Consumer Products Limited (GCPL) has brought onboard actor Siddharth Suryanarayan as the brand ambassador for Cinthol Health Plus soap. A new TVC campaign #HaiTaiyaarHum has been conceptualised by Creativeland Asia.

     

    Speaking about the collaboration, Siddharth said: “Cinthol is a legacy soap brand which I have personally used over the years.  I will be endorsing Cinthol Health Plus which stands for fearless protection. Being objective, firm and brave are some of the qualities which defines me as a person. This is the reason I feel my collaboration with the brand makes complete sense. Cinthol Heath Plus soap has the power of 99.9% germ protection with an amazing deo fragrance, which makes you confident as you take on everyday challenges. Given the ongoing Covid-19 situation, Cinthol and I want to encourage people to continue answering our call of duty because we have the assurance of Cinthol Health Plus.”

     

    Commenting on the appointment of the brand ambassador, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited, added: “Cinthol is amongst the iconic brands that we have from the house of Godrej. With our new partnership with Siddharth, we expect to disrupt our core markets and further strengthen the brand position. Together with Siddharth, we are bringing the messaging of taking on one’s duties fearlessly with the assurance of Cinthol. The new TVC anchored on fearless protection will bring alive Cinthol philosophy of Alive is Awesome in a unique way. Unlike other health soaps, Cinthol Health Plus delivers protection from germs without compromising on fragrance.”

     

     

  • Launches a special Onam digital film to highlight Goodknight Gold Flash

    Wunderman Thompson films for Goodknight

    By Our Staff

     

    Goodknight has launched an Onam special digital film, showcasing celebrations in the new normal. The film also features Onam special edition pack of Goodknight Gold Flash, a liquid vapouriser with visible vapours. The campaign has been conceptualized and created by Wunderman Thompson Mumbai.

     

    Speaking about the digital film and the Onam special edition pack of Gold Flash, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited (GCPL), said: “As the market leader in household insecticides, Goodknight has always enjoyed the trust of consumers in India. Goodknight provides assured protection against mosquitoes, to help create happy family moments. We believe in disrupting the category with innovative solutions that help meet our consumers’ needs. As one such endeavour, we are launching an Onam special digital film to be a part of festivities. The film also features the Onam special edition pack of Goodknight Gold Flash, being exclusively launched in Kerala. This is customized offering for the market and our aim is to further amplify the campaign with a digital film.”

     

    Commenting on the digital film, Steve Mathias and Priya Pardiwalla, Senior Vice Presidents and Executive Creative Directors, Wunderman Thompson, Mumbai, added: “As we celebrate Onam this year, we’ve still not returned back to 100% normalcy. Every family will have their own unique way of celebrating the festivities without losing out on the fun, while still staying safe. Our story is based on Vadam Vali (Tug of War), an event synonymous with Onam being played at home this year rather than stepping out. Staying indoors can keep you safe from harm to some extent. However, it is equally important that our loved ones stay fully protected even from mosquitoes that cause the much dreaded diseases like dengue and malaria whilst indoors.”

     

  • To manage the integrated creative duties for newly launched ProClean

    Publicis and Godrej enter partnership again

    By Our Staff

     

    Publicis India has won the mandate for Godrej Consumer Products Ltd (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly launched range of floor, toilet and bathroom cleaners. The account will be managed out of the agency’s Mumbai office.

     

    Somasree Bose
    Somasree Bose

    Said Somasree Bose, Category Head, VP Marketing, Godrej Consumer Products Ltd.: “In an intensely contested pitch, Publicis Worldwide stood out with their strategy, creative approach and enthusiasm for the brand. Godrej ProClean aims to cater to the rising demand for home hygiene products and earn its fair share in the industry. The team at Publicis understood our goals and their outlook was in sync with our thought process. Their performance across other brands made our decision much easier. We look forward to working together and fulfilling our vision of making Godrej ProClean a leading player in the market.”

     

    Subhash Kamath
    Subhash Kamath

    Added Subhash Kamath, CEO, Publicis Worldwide & BBH, India: “It was a very interesting challenge in an increasingly relevant and growing category: home hygiene. It needed a fine blend of strategy and creativity across platforms, in an integrated solution. We’re thrilled to be chosen as their partner by Godrej and our mandate is across mainline and digital thinking. We look forward to creating some insightful work going forward.”

     

    Russell Barrett
    Russell Barrett

    Sharing his views on the win, Russell Barrett, CEO & CCO, Publicis Worldwide & BBH, India said: “When a product or a venture is born out of a real and specific consumer need, the job of any creative agency needs to be that much more relevant. We were genuinely excited to work on a brand like Godrej ProClean for exactly that reason. Sharp, compelling, engaging advertising that speaks across platforms and media to the audience is the need of the hour. We look forward to creating some category defining work along with our brilliant client partners at Godrej.”

     

    Suraj Pombra
    Suraj Pombra

    Highlighting the communication objective for the brand, Suraj Pombra, Executive Director, Publicis Worldwide India said: “This is a special win for us. Godrej ProClean is a brand born in and of the pandemic – and it feels special to be chosen to co-nurture it. As an integrated mandate, it allows us to bring the full might of our thinking into play across platforms, so it’s special for that reason as well. Publicis & Godrej have had successful partnerships before, so this is also special as a homecoming of sorts. As we welcome Godrej ProClean into our fold, we look forward to this being the start of a long term partnership built on growth and success.”

     

  • Assures 4 dot mosquito protection for kids

    Good Knight rolls out new digital film

    By Our Staff

     

    Goodknight launched a new digital film for Goodknight Fabric Roll-On. The film is conceptualised by Wunderman Thompson Mumbai.

    Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “As normalcy is returning, kids have started to go out to play with all necessary precautions of masks, sanitizers etc. Parents have also said that kids are also more aware and responsible about the situation when they step out. However, the threat is not just about COVID; it is about any disease that you can be exposed to when you are playing outside, particularly mosquito-borne diseases during this season change. Through this digital film, we want to position Goodknight Fabric Roll-on as a must-have precaution and reiterate it is to be used before sending kids out so that they safe from mosquitoes. Just like it is important to use a mask and sanitizer outdoors, it is also important to use Fabric Roll-on against the threat of mosquitoes and mosquito-borne diseases.”

    Added Steve Priya, VPs and Executive Creative Directors at Wunderman Thompson Mumbai: “There is no one more happier than children, that the world is returning back to normalcy. Kids everywhere are thrilled that they can finally step out and play once again. Of course moms are being extra careful by making sure that kids wear masks, carry hand sanitisers and maintain social distancing. But to be fully protected outside, it’s equally important to maintain social distancing even from mosquitoes that spread dengue and malaria.  We want to make using Goodknight Fabric Roll On an essential habit, so kids can always step out and play truly fearlessly!”

     

     

  • The TVC is conceptualised by Wunderman Thompson, Mumbai

    Godrej Ezee unveils new TVC

    By A Correspondent

     

    Godrej Ezee unveiled a new TVC conceptualised by Wunderman Thompson, Mumbai.

     

    Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “Godrej Ezee has always stood for gentle cleaning and caring of winter wear. With this new TVC, we wish to reinforce that the texture of winter wear is different and more delicate from regular clothes. Hence, usage of Ezee is a must to achieve that special care and cleansing for them, without damaging the delicate fibre.”

     

    Added Steve Priya, VPs and Executive Creative Directors, Wunderman Thompson Mumbai: “While you use the appropriate winter specialists when it comes to skincare or appliances or the clothes you wear, why make a compromise while choosing the right detergent for your woolens?  Ezee unlike others is a true specialist without which your woolens will be unprepared for the winter!”