By A Correspondent
Abbott has unveiled a new ad film as part of its integrated #StrongerTogether campaign — capturing the concerns of people over 40 who are dealing with loss of muscle and strength. The film leverages the chemistry of real-life couple and popular actors, Ram and Gautami Kapoor, to bring alive a day in life of a modern-day family.
Said Vikash Prasad, managing director and general manager of Abbott’s nutrition business in India: “#StrongerTogether is an integrated campaign which started with a simple but effective chair challenge called Stand4Strength, which helped people understand whether muscle loss has set in by simply trying to stand up from a chair using one leg, with arms across the chest. The #StrongerTogether challenge aims to help raise awareness about how muscle loss can set in as early as 40 years: if you are in your 40’s or 50’s and can’t stand up from a chair on one leg now, you risk not being able to walk in your 70’s. While the challenge highlighted the problem, we aim to bring awareness to this challenge through a film that shows how strength can be maintained through nutrition. We want to encourage people to live their healthiest and most fulfilled lives – without compromise.”
Philips Healthcare India has appointed actors Ram Kapoor and Gautami Kapoor as its brand ambassadors towards creating awareness around sleep disorders. This is the first time in India that actors have come forward to be a part of a sleep ailment like sleep apnoea. Currently, India is suspected to have over 91 million people suffering from the disorder and a significant number of population is unaware of their condition.