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Tag: Gautam Shelar

  • Moneycontrol enters the podcasting space with an exciting line-up of content on business and finance in a storytelling format

    Moneycontrol announces foray into podcasting

    By A Correspondent

     

    Moneycontrol has announced its foray into podcasting. With five podcasts published daily covering markets, personal finance and business news updates in a storytelling format, moneycontrol notes it has delivered over 75,000 listens in a month of publishing.

     

    Commenting on the new development Gautam Shelar, Business Head of moneycontrol said: “We are continuously exploring new ways to reach our audiences and podcasting is our latest innovation. Given its nature and passive consumption behavior, we believe podcasting is a valuable content format with significant potential to garner audiences and scale. Audiences looking for easy-to-consume information and news in a convenient format will be hooked to our new means of storytelling. Today, there is a massive community of podcasters who regularly tune in to listen to their preferred content. At the same time, the move will also help us achieve our motto to share quality financial knowledge with listeners worldwide.”

     

    With the help of audioBoom, the platform’s distribution partner, the podcasts are now available on Apple Podcasts, Cashbox, Deezer, Saavn, Spotify, TuneIn and Google Play Podcasts as well as other audio-based platforms. The podcasts are also available to audiences through moneycontrol as well on the desktop, mobile and the app.

     

    Speaking on the announcement, Avinash Mudaliar, Chief Product Officer at Network18 Digital added: “We hope to lead the way in the podcasting space overall in India in terms of direction and consumption. It is an easily accessible format for time starved users, consumed anywhere from travelling in a train to running in the gym. Moneycontrol’s podcasts is another innovative and fearless exploration of new content formats that brings content that our users love in a way they love to consume.”

     

    Said Sitaraman Shankar, Managing Editor (Special Projects) at Network18 Digital: “There is a consistent rise in demand for informative podcasts, and with moneycontrol’s in-house expertise and capabilities for breakthrough journalism and storytelling, audiences can expect the delivery of high-quality content in a captivating format. With new podcasts every single day, the platform aims to provide an in-depth understanding of the financial domain, along with quality storytelling and news updates that will serve valuable content to users.”

     

     

  • The mandate covers digital creative services and content development

    Moneycontrol appoints Quasar as its digital agency

    By A Correspondent

     

    Moneycontrol has handed over its digital mandate to Quasar. The pitch process saw participation from other leading digital media agencies in the industry. The mandate covers digital creative services and content development.

     

    Speaking on the new appointment, Gautam Shelar, Business Head, Moneycontrol said: “We are delighted to partner with Quasar. They have demonstrated a clear understanding of our vision and aligned the same with their capabilities. This year, we intend to supersede our standing as the leading financial platform in the country. Quasar has a strong grip on brand’s expectations and a well-defined path of how it can contribute towards assisting Moneycontrol to not only achieve but also exceed its goals as a digital-first brand.”

     

    Added Saugata Bagchi, Business Head – Quasar: “We are excited to partner with Moneycontrol to manage the brand’s digital mandate. The platform’s existing grasp of the pulse of its audience gives us a great head-start as we begin this association with them. It will be a great experience to be working along with cross-functional teams at Moneycontrol to do justice to their communications objectives.”