MxMIndia

Tag: Gautam Pandit

  • The ad captures Adventz agri-business’s transformation to directly connect with the Indian farmer community

    Latest ad by Adventz showcases its contribution in empowering farmers

    By A Correspondent

     

    Zuari Agro Chemicals Limited (ZACL) has rolled out the Jai Kisaan Ann-Dhan-Sampann film to commemorate 50 years of brand Jai Kisaan and to bring out the business-to-farmer transformation of the agri business led by the Adventz Group’s flagship company.

     

    Said Sunil Sethy, Managing Director, Zuari Agro Chemicals Limited: “For 50 years, Jai Kisaan has been a key driver to address the agricultural requirements of a growth-intensive nation. Jai Kisaan has been consistently delivering quality products and services across India. A campaign such as Ann-Dhan-Sampann essentially conveys to our stakeholders the fundamental transformation that Zuari Agro Chemicals, thereby Jai Kisaan, has undertaken — moving from a purely B2B company to establishing direct connect with the farmers. Over the years we have been working towards such a goal and our Jai Kisaan Junctions bear testimony to the resurgence. Through them we have established one-stop shop for farmers and farm-support services. We have now set a path and aim to be the single-largest facilitator for the farmers, either by manufacturing or sourcing agri-inputs and partnering with farmers, to achieve the farm economy’s full potential.”

     

    Added Gautam Pandit, Creative Director, R K Swamy BBDO: “The challenge was to find a way to communicate self-sufficiency in food production in a simple, warm manner which anyone can understand. The insight was to find a cultural connection common to the whole country. Thus came in the Sanskrit idiom from our culture Anna-Dhann-Sampann.”

     

     

  • The TVC is a high energy rendering of crazy fun things one can do using the new Tora Pens from Camlin

    ‘What’s your Torapanti’, asks Camlin in latest campaign

    By A Correspondent

     

    To announce the launch of its new pen variety, Camlin has unveiled a campaign that details the features of the new product – Tora. Considering the changing mind-set of youngsters, who generally use blue or black pens and are looking for a way to express themselves, Tora is available in a variety of colours that allows fun seeking youngsters to express creativity, and add fun to life. The objective of the commercial is to bring home these benefits.

     

    The TVC is a high energy rendering of crazy fun things one can do using the new Tora Pens from Camlin. The film shows the pen being used in different situations and on different surfaces where we see fun loving youth expressing themselves while capturing their emotions through its lyrics and imagery.

     

    Gautam Pandit, Sr. Partner & Executive Creative Director, RK Swamy BBDO said, “Youngsters have always believed in seeking fun and defying norms. As far as writing and drawing goes, Tora pens with their vibrant range of colours, resonate with their personality and identifies with their affinity for colour – be it in their choice of clothes, hair colour, accessories, shoes and so on. ‘Torapanti’ is a personifies this spirit as a coinage that brings together the brand name ‘Tora’ and ‘Panti’, which is the urge to do crazy fun things. The baseline ‘What’s your Torapanti?’further appeals to the youth to come forward and show their true fun colours.”

     

    Saumitra Prasad, CMO-Kokuyo Camlin said: “With the launch of Camlin Tora, we are looking at revolutionizing the pen market. This product is a result of extensive market research and Japanese engineering, and it enables the consumer to express with creativity. Our new TV campaign on Tora takes the consumer into the colourful and expressive world of Camlin Tora. I am sure that once our consumers use Camlin Tora pen, they would not like to use any other pen.”

     

  • The new TVC has been developed to communicate the product concept of Camel Oil Pastel

    RK Swamy unveils new campaign for Camlin

    By A Correspondent

     

    RK Swamy BBDO has unveiled its new TVC for Camlin. Camlin is the leader in colouring products and one such product is the Camel Oil Pastel. This can be used in the same way as crayons but offer a unique product benefit not available with crayons –the ability to mix two colours to get a completely new colour and shades that enables more lifelike drawing. The objective of the commercial is to bring home these benefits.

     

    The TVC shows a group of students in an art class who are amazed to discover that the painting made by one of their classmates is rich and very life like. On enquiring how this was done, their classmate makes use of this opportunity to get them do his project as the price for the answer. Once the deal is struck, he reveals that he has the ‘Mixing ka Magic’ using Camel Oil Pastels that offer the advantage of mixing two colours and creating a third one to make lifelike paintings. In the end, we see that the kids have using the oil pastel to create a drawing, which looked so real that it almost jumps off the page, startling the teacher who had come down to check on the commotion.

     

    Gautam Pandit, Sr. Partner & Executive Creative Director said, “With Camel Oil Pastels, the challenge was to create a compelling film based on very strong differentiator – that of the ability to a create a new colour with two or more different coloured oil pastels thereby making drawings more  lifelike. To communicate this effectively to kids, we coined the phrase ‘mixing ka magic’ and wove it into an engaging storyline which stayed true to the insight that children are overjoyed with the ability to create new things.”

     

    Saumitra Prasad, CMO-Kokuyo Camlin said, “The new TVC  has been developed to communicate the product concept of Camel Oil Pastel that this is a superior crayon which gives children the power to create new Colours by intermixing Colours, and hence create rich and true to life painting. This communication is in synergy with the brand positioning of making learning fun for children.”

     

     

    RK Swamy BBDO

  • The TVC features many fun-filled situations using different kinds of crayons offered by Camel

    ‘Camel crayons se hoga fun’, says new campaign by RK Swamy BBDO

    By A Correspondent

     

    RK Swamy BBDO has unveiled a new campaign for Camlin Crayons. A rap based jingle supports the TVC story which showcases the many dimensions of art and craft made possible by varieties of Camel Crayons on offer. The TVC features many fun-filled situations using different kinds of crayons offered by Camel – Wax, Oil & Plastic. The ambience is real and natural, habituated by kids expressing themselves and giving wings to their imagination with Camel Crayons. The TVC captures a range of emotions that when put together translate to ‘fun and enjoyment’.

     

    Saumitra Prasad, Chief Marketing Officer (Kokuyo Camlin) said, “Being the pioneer and market leaders of crayons we are aiming at increasing the consumption of crayons amongst children. With the help of this TVC, Kokuyo Camlin maintains it core promise of bringing fun and enjoyment in the growing years of children. Kokuyo Camlin offers the widest range of crayons which has become a part of everyday life of children at school, home and everywhere and this is what the TVC seeks to communicate. It has complimented the brand philosophy of ‘Fun and Enjoyment’ as vividly as possible, as being portrayed in the advertisement.”

     

    Gautam Pandit Sr. Partner & Sr. Creative Director, R K SWAMY BBDO said, “We had this key insight that crayons are often the first means of expression for children, sometimes even before they learn to speak. When they use colours, children express better and imagine much more which is what we are trying to show with this campaign with the promise of ‘Camel crayons se hoga fun’.”