MxMIndia

Tag: Gautam Dalal

  • The tie-up will see Aidem take charge of SpotRadio's service and ad sales as well as ad sales for the Radiowalla internet radio platform

    Aidem Ventures ties up with Radiowalla Network

    By A Correspondent

     

    Aidem Ventures has announced a tie-up with Radiowalla Network to take charge of its service  and ad sales for Radiowalla Network’s SpotRadio. It will also look at ad sales for the Radiowalla internet radio platform.

     

    Commenting on the collaboration, Kaushal Dalal, Executive Vice President, Aidem Ventures, said: “We believe that SpotRadio and Radiowalla offer a valuable service and are excited to be associated with these. Besides, Aidem commands ample domain expertise, including in the media services and ad sales spaces.  This will also be a great opportunity for establishments as well as for advertisers that are looking to tap a captive audience and build brand character. As for Radiowalla, internet radio offers many advantages over personal saved music and is in line with building our online sales strategy.”

     

    Said Anil Srivatsa, CEO & Co-founder, Radiowalla Network: “SpotRadio is rapidly picking up pace and is already present across 40+ retail chains and over 3000 locations in India. Gloria Jeans, Costa Coffee, Lifestyle, Fastrack and Puma are some of the major brands that are already on board. Commercial establishments have been very receptive to the idea of SpotRadio. With Aidem’s strong foothold in the media sales and service space, we are positive that this partnership will establish SpotRadio and Radiowalla as the category leader.”

     

  • The Brand Trust Report 2012 has ranked DNA as India's second most informative newspaper, India's second most read newspaper and third most trusted newspaper brand

    DNA scores high in Brand Trust report

    By A Correspondent

     

    The Brand Trust report 2012 has mapped trust scores on the basis of 61 primary components & has ranked brands accordingly. The 2,718 respondents to this survey were influencers of society, all SEC AB, proficient in English and salaried. Besides trust scores, these influencers ranked the media that influenced them.

     

    On the basis of these factors, DNA has been ranked India’s second most informative newspaper, India’s second most read newspaper and third most trusted newspaper brand.

     

    Gautam Dalal, VP, Marketing, DNA said: “A lot has happened in the last year, leading to these trust scores. The Mumbai edition has ramped up to 6 lakh copies a day, ensuirng reader-centricity by quality journalism, path breaking engagement initiatives. The survey has ranked us well and placed us on a national pedestal.”

     

    “At the core of every brand lies trust. A seasoned marketer would agree that increased trust in a media brand leads to growing readership/viewership and eventually high response. Advertisers in DNA over the last year have experienced this already,” he added.

     

    According to the report, DNA was present in just 6 of the 15 cities surveyed, yet it managed to overtake some of oldest regional and national players. In an overall ranking of 17,000 brands, DNA was India’s 3rd most trusted newspaper brand.

     

    “Principles always came first to DNA. Under the platform of ‘Principles First’, DNA has recently published its journalistic code of ethics, followed shortly by its business principles. The trust scores are really an echo of the brand’s principles,” said Mr Dalal.

     

    The Brand Trust report survey is conducted by the Trust Research Advisory. The data was analysed by the Indian Statistical Institute, a government body founded in 1931.

     

  • Eight of the Top 10 publications have grown in their AIR (Average Issue Readership) Year-on-Year (YoY). Daily Thanthi, Lokmat and Dainik Bhaskar have registered the highest growths in AIR

    IRS Q4 2011: Dailies flourish Year-on-Year

     

    The fourth quarter results of 2011 for the Indian Readership Survey were published on Monday and a quick look at comparing the numbers of IRS Q4 2011 versus Q4 2010 data, eight of the Top 10 publications – Dainik Jagran, Dainik Bhaskar, Hindustan, Malayala Manorama, Amar Ujala, The Times of India, Daily Thanthi and Mathrubhumi ­- have grown in their AIR (Average Issue Readership) Year-on-Year (YoY). Tamil daily Daily Thanthi and Marathi Daily Lokmat and Hindi Daily and the second most popular newspaper, Dainik Bhaskar  have registered the highest growths in AIR.

     

    When we compare Q3 2011 V/s Q4 2011, Dainik Jagran, Dainik Bhaskar and Rajasthan Patrika witnessed a slight decline in their readership. Dainik Jagran, Dainik Bhaskar, Hindustan, Malayala Manorama and Amar Ujala have retained their spots as the top five publications.

     

     

    After looking at the numbers, MxMIndia spoke to some of the publications for their views on the IRS Q4 2011 Topline numbers. Mr Rahul Kansal, Chief Marketing Officer, Times of India Group said: “Overall, I am quite happy with results, we have done pretty well in most of the markets including Delhi, Mumbai and Chennai, where we have seen very good growth.”

     

    However, Mr Rajiv Verma, CEO of HT Media Ltd, is disappointed with the IRS numbers but said in a statement, he will continue with investments in various markets. “While Hindustan Times has for long been No 1 in Delhi and No 2 in Mumbai, and Hindustan and Mint have consolidated their positions in their respective markets, as a group we are disappointed that these IRS numbers don’t reflect the full picture of our growth, and the reality of our investments and our efforts in the various markets across the country. However, we will continue to invest in various markets, to meet the needs of our readers and our advertisers, and will hope that the readership growth will be fully captured going forward.”

     

    Mr Sanjeev Kotnala, Vice President, Dainik Bhaskar Group said: “The IRS figures justify our focus on the urban, non-metro cities. Dainik Bhaskar is the only Gujarati newspaper to have a readership of more than 10 lakh in cities like Jaipur and Ahmedabad. If you see the figures for only the urban, non-metro cities, then you will realise that Dainik Bhaskar dominates the list. As far as the overall figures are concerned, we feel that it is a minor fluctuation, nothing major as far as our own perspective is concerned.”

     

    Speaking on trends from IRS Q4 findings, Mr Gautam Dalal, Vice President, Marketing, DNA said: “We observe that within Mumbai there is an increase in the overlap of English dailies readership – for every two readers there are three dailies being read. Mumbai, therefore, is seeing more penetration of English dailies and the trend of reading multiple newspapers is on the rise. Having such a high overlap percentage is a positive sign.”

     

    “In Mumbai we have had the highest number of growth for DNA, and these numbers are a testimony to our stand of having a high level of copy supported by the cutting edge editorial and by a focused market programme,” he added.