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Tag: Gautam Bhasin

  • The campaign takes a trip down the lives of CXOs as they try to drive their organisations ahead

    Dell reaches out to CXOs via new ad

    By A Correspondent

     

    With the Latitude 7000 series laptops, Dell offers CXOs and senior management an option of choosing a work machine that matches their stature and pace. Conceptualised and executed by Grey, the campaign takes a trip down the lives of CXOs as they try to drive their organisations ahead, with Dell Latitude as their partner.

     

    Speaking about the film, Gautam Bhasin, Group Creative Director at Grey Bangalore said: “A CXO’s life revolves around handling challenges and confidential information, being accountable and taking tough calls. Which is why he needs a laptop that works in tandem with his pressure. So, we mirrored the CXO’s journey, showing how a Latitude would seamlessly fit into their world, handling it all, just like him.”

  • The campaign has been conceptualised by Grey Bangalore

    Britannia’s new ad looks to add extra layers of fun

    By A Correspondent

     

    Grey has created a new campaign for Britannia Treat Crème Wafers. The campaign has been conceptualised by Grey Bangalore.

     

    Speaking on the launch, Jayant Kapre, Business Head, Adjacencies and New Business said: “Britannia is diversifying into more categories in macro- snacking, and with the introduction of ‘Crème Wafer’, we offer a quick on- the- go snack. We aim to expand the market and take a leading position over time.”

     

    Speaking about the films, Gautam Bhasin, Group Creative Director, Grey Bangalore added “The idea for the films came from the insight that children are great at spinning yarns. Their imagination is akin to the product attribute of wafers, one layer on another. So, in the films we let the kids create layers of fun, drawing a parallel to the structure of the wafer.”

     

     

  • The TVC has been released in eight languages across India and created by QED Films

    Grey India unveils latest campaign for Britannia cake

    By A Correspondent

     

    Grey Bangalore has launched a new TVC for Britannia Cakes which plays upon the brandÂ’s love for fun. The commercial tells the story of a youngster who is bored at home and discovers how to beat his boredom with his pack of Britannia cake.

     

    Talking about the creative exercise, Gautam Bhasin, Senior Creative Director, Grey Bangalore said: “The brief was to show how one can have fun with a sticky toy that comes free with a Britannia Cake. So, we got a kid to experiment that on his grandfather who ends up dancing like the toy itself”

     

    Added Vishal Ahluwalia, Senior Vice President and Branch Head, Grey Bangalore: “We thank our friends and partners at Britannia for being bold enough to go with a mother of all prank script. It was pure joy to watch Dadu add magic to the dancing daddu! This film took us to our childhood, wanting to prank everyone out and we hope the kids can have fun eating the cake and pranking with their favorite Sticky toy”The TVC has been released in eight languages and created by QED Films.

     

     

  • The commercial has been created in eight languages by Kaushik Sarkar from Apostrophe Films

    Pause the morning chaos, says Grey in new ad for Britannia Toastea

    By A Correspondent

     

    Grey India has launched a new campaign to promote the launch of Britannia Rusks, now known as Britannia Toastea. The commercial brings actors Neena Gupta and Konkona Sen Sharma who present the effectiveness of the new Britannia Toastea and announces rebranding of Britannia Rusk to Britannia Toastea.

     

    Talking about the creative journey of the ad, Gautam Bhasin, Senior Creative Director, Grey Bangalore said: “The challenge was to take the entertainment quotient one notch up while retaining the premise of morning hunger. So, we gave it a quirky twist with the rap song. It worked well for us because the chaos and the fun played out well with this format.”

     

    Added Vishal Ahluwalia, Senior Vice President, Grey Bangalore: “The big challenge for Grey was to create a memorable launch for ‘Toastea’ branding and rejuvenate our morning hunger platform. This ad has been able to achieve both with Toastea becoming a hummable chorus and the cinematic wizardry of Neena and Konkana projecting the need for a pause before a full throttle morning play. The mornings are never going to change but the Indian woman can now be ready with her chaos remote with a cup of tea!”

     

    The commercial has been created in eight languages by Kaushik Sarkar from Apostrophe Films.

     

     

  • B Natural from ITC wants to put a spotlight on healthy habits in general, and fruit juices in particular

    Grey advert for ITC challenges the consumer’s belief about fruit juices

    By A Correspondent

     

    Grey Group has unveiled a TVC-led campaign for ITC Food’s recently launch B Natural.

     

    The commercial, conceptualised and executed by Grey India, challenges consumer’s longstanding notion that every juice they pick up is pure.

     

    Said Sanjay Singal, Chief Operating Officer, Dairy & Beverages, ITC Limited:“Team Grey has really addressed the challenge of communicating a product story in a refreshing and engaging manner using the yoga concept and leveraging our new brand ambassador”

     

    Added Gautam Bhasin, Senior Creative Director – Grey Group Bangalore: “The creative challenge was to deliver a strong message about other juices containing concentrate in an entertaining and effective way without losing its core essence. And having Shilpa Shetty add a twist to how we know yoga became the answer.”

     

    Added Vishal Ahluwalia, Vice President – Grey Group Bangalore: “The task for Grey was dual, launch B Natural 100% Pomegranate juice and bust the myth around juices with concentrate.  The common category belief is that all juices are made from fruit pulp. While we were disrupting the category the execution also had to be disruptive and visually delightful for the consumers to take notice. The campaign is surely going to make us think on how we perceive and receive juices and hopefully resolve the conflict by sipping onto a new pack of B’Natural 100% Pomegranate juice!”

     

  • Goswami joins Grey New Delhi from Cheil India where he was the Senior Creative Director and responsible for the Samsung account

    Grey New Delhi bolsters creative leadership

    By A Correspondent

     

    Varun Goswami has joined Grey New Delhi as Executive Creative Director. The news follows the appointment of Sandipan Bhattacharyya’s as Chief Creative Officer, Grey Group India. Goswami’s new role will see him leading the New Delhi creative team and reporting to Bhattarcharyya and Samir Datar, Vice President & Office Head, Grey New Delhi.

     

    Goswami joins Grey New Delhi from Cheil India where he was the Senior Creative Director and responsible for the Samsung account.

     

    With 12 years of experience in communications and advertising, Goswami has worked in several agencies including JWT, Lowe and BBDO India. He has handled a number of blue-chip clients such as PepsiCo, Aviva, Hindustan Times, Honda, Nestle, Micromax, and Samsung. Goswami’s creative work has consistently received recognition across national and international award festivals including Spikes Asia, BAFTA, Abby Awards, Effie, INDY, and has won Delhi’s only Gold at the Mirchi Kaan Awards 2013.

     

    To further strengthen Gosawmi’s creative team, the agency has appointed two new Senior Creative Directors, Gautam Bhasin and Piyush Jain. Both bring a wealth of talent and experience with them. Bhasin moves from Lowe and has worked on brands such as Policybazaar, Dabur, 7Up, HP, Maaza and Thums Up, while Jain has made a big impact on a variety of accounts including Sprite, Vodafone, Kamasutra, Honda, GSK, Delhi Daredevils and Samsung. They will both report to Goswami.