Tag: Gauri Khan

  • Gauri Khan & Manish Malhotra to style for Bonito Designs

    By Our Staff

     

    Bonito Designs, the interior design company, has launched a campaign that will redefine the concept of personalised home aesthetics. Customers will have the chance to play an active role in the design process by choosing their preferred aesthetic from a selection of designs of Gauri Khan and Manish Malhotra for Bonito Designs.

     

    Said Amit Parsuramka, CEO – Bonito Designs: “As the CEO of Bonito Designs, it is indeed a great moment for me and the entire team to witness the launch of our groundbreaking interior design face-off campaign featuring the dynamic duo, Gauri Khan and Manish Malhotra. This collaboration symbolizes Bonito Designs’ unwavering commitment to offering our clients not just spaces but experiences that transcend the ordinary. Gauri and Manish bring unparalleled creativity and sophistication to the table, aligning perfectly with our vision of creating homes that tell unique stories.”

     

    Speaking on the launch of this campaign, Rishi Sharma – CMO, Bonito Designs said: “The convergence of two creative powerhouses, Gauri Khan and Manish Malhotra, in our latest campaign, is truly something to watch out for. This unique collaboration marks a pivotal moment for Bonito Designs, emphasizing our commitment to innovation and personalized design experiences. Gauri and Manish bring not just their renowned expertise but also a shared passion for redefining interior aesthetics. The unique design face-off not only empowers our customers to choose their preferred style but also reinforces our brand ethos of making luxury accessible. This campaign echoes our relentless pursuit of pushing boundaries and delivering exceptional design solutions. We are proud to be at the forefront of this creative journey, offering our customers an unparalleled experience in transforming their homes into bespoke living spaces.”

     

  • Dharma 2.0 adds ‘Touch of Love’ in D’decor’s new campaign

    By A Correspondent

     

    Dharma 2.0, the creative unit from Dharma Production stable, has recently bagged the mandate for D’Decor’s new ad campaign – ‘Touch of Love’.

     

    The TVC features celebrity power couple Shah Rukh Khan and Gauri Khan, has been shot by director Punit Malhotra.

     

    Commenting on the new association, Punit Malhotra, Head – Dharma 2.0 said: “As this was the first product-led campaign from D’décor, we had to introduce the new range in a way which is compelling and also stays true to the brand’s core value. With ‘Touch of Love’, we wanted to set up a fresh and relevant context for today’s generation. We did it by turning the clichés around and subtly breaking the societal stereotypes. I am happy by the way  the campaign has turned out and hope to continue this association with D’décor in future as well.”

     

    Added Ajay Arora, D’Decor Managing Director: “As a brand that deals in luxury fabrics, we wanted our TVC to capture that essence of D’Decor. Dharma 2.0 has created a lot of buzz in the market, for its excellent work. They understand our objective behind the campaign and have put their best foot forward in delivering excellent results.”

     

  • Akshay lends his charm in Streax’s latest brand campaign

    By A Correspondent

     

    There’s a hero in each one of us, but when and under what circumstances we bring it to the fore is what really defines an individual. That’s the core insight with which Streax, the hair-colour brand from Hygiene Research Institute Pvt Ltd (HRIPL) is leveraging as it unveiled a new campaign for its brand StreaxInsta.

     

    Conceptualised jointly by Lowe Lintas and LinTeractive, the creative and digital arms of MullenLowe Lintas Group, the campaign addresses the need to transform onself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time – as that is what will make or break a situation.

     

    To portray this thought to the consumers, Streax roped in Bollywood actor and brand ambassador Akshay Kumar to work his charm in disseminating this vital message. As a precursor to the launch of the integrated campaign that went live on September 14, Streax came up with an interesting initiative on social platforms where it aroused the curiosity of the users using the title – #AkshayBanaDirector. It included a still image of Akshay Kumar posing as a director and followed it up with a 4-second video where he is shown directing a vital scene.

     

    Commenting on the latest marketing initiative, Ashish K. Chhabra, Joint Managing Director, HRIPL said, “StreaxInsta was launched in 2014 and currently contributes to almost 25 per cent of our Streax portfolio. Our ambition is to treble the share in the next two years. And we signed on Akshay, as his appeal in our key markets is immense. At the time of re-launch our one line brief to the agency was how to drive the 10 minute proposition forward. The initial response to the campaign has been outstanding, and we are excited with the feedback that it has managed to generate till date.”

     

    The campaign has gone on air on many channels and would be promoted heavily on all off and online channels.

     

     

  • Famous Innovations wins D’Decor’s creative mandate

    By A Correspondent

     

    Famous Innovations has added D’Decor to its roster of clients. A 13-year-old brand, D’Decor is known for its home furnishings. The agency will be handling its creative duties and will soon be releasing a new campaign with Shahrukh Khan and Gauri Khan across TV, Print, digital, etc. The account was won after a multi-agency pitch recently.

     

    Avinash Shenoy, Business Head, Famous Innovations said, “As a brand; D’Decor is an international trendsetter, well-known for excellence and innovation; it will always continue to shape the category through innovations in products and experience thereby offering greater value to consumer. At the same time, we are also looking forward to being their partners in these innovations and taking their brand positioning of ‘Live Beautiful’ to the next level.”

     

    Said Nikita Desai, ‎VP, Strategy and New Business at D’Decor, “We are happy to welcome Famous Innovations on board. We strongly believe in innovation and continuous pursuit of excellence in performance.  We believe with Famous Innovations we will be able to take our philosophy ahead in a stronger way.”

     

  • Reviewing the Reviews: RA.One

    RA.One

    Key Cast: Shahrukh Khan, Kareena Kapoor, Arjun Rampal

    Written and Directed By: Anubhav Sinha

    Produced By: Gauri Khan, Shahrukh Khan

     

    Of course, with a hefty budget and relentless marketing, RA.One was expected to be something of a breakthrough movie. That it turned out to be akin to an idol with feet of clay, caused disappointment across serious reviewing platforms — not the box-office counting ones, who are still arguing about just how much money the film made on opening day.

    Interestingly the film, which was released with thousands of prints worldwide and god knows how many red carpet premieres, was reviewed by several foreign critics—most of them ignorant of, or insufficiently exposed to, Bollywood cinema. So the tone was either cruel or condescending.

    Simon Abrams of Slant Magazine was brutal. “The film champions an incoherently hackneyed kind of morality where filial piety matters more than treating your fellow man well. Virtually every character in the film, save for Shekhar and his character’s nuclear family, are made fun of, and even they aren’t safe from ludicrously loaded assumptions of how both children and adults should behave. RA.One is consequently a flashy, gratingly broad action-comedy hybrid whose family values are meaningless.”

    In contrast James Luxford of The National fawned, “Khan demonstrates what a versatile actor he is, with his performances as both Shekhar and G. One feeling like completely different people. Elsewhere, the critically acclaimed actress Kareena Kapoor provides excellent support and has great chemistry with Khan, while the model-turned-actor Rampal oozes menace as the titular villain, in a role akin to the Terminator movies.” That he is a bit clueless is revealed in his line, “Not the best work of the director nor the star, but certainly their most spectacular.” Err, what was he counting as Anubhav Sinha’s best work?

    Kirk Honeycutt of The Hollwood Reporter seemed mildly amused by the hoopla. “The film, directed by Anubhav Sinha, is gloriously silly, with stunts, CG animation and music numbers bursting out all over yet its beating heart lies in a commonplace story of a family and most especially a father and son who don’t understand one another. Oscar Hammerstein II once said something to the effect that you have to believe in whiskers on kittens and warm woollen mittens to get away with writing about such corny banalities in a lyric and so Shah — SRK as he is known to billions of fans — really does believe in family values and the power of cinema.” Indeed.

    The rival trade magazine Variety, has John Anderson write, “Featuring superstar Shah Rukh Khan and festooned with enough CGI ornamentation to qualify as a subcontinental Christmas tree, RA.One is a frenetic, tuneful, full-throttle action-comedy that has reportedly crushed Indian presales records. Still, this videogame-themed outing seems unlikely to become a crossover hit: While South Asian auds will likely flock to a film that does what Bollywood does with a major techno bump, the aesthetics of overkill will make the result inaccessible to Westernized Americans, the campiness, as usual, muddying the translation.”

    Tamara Baluja of The Globe and Mail gives it one star and rants, “The film is as cheesy as it sounds. It falls into the very traps that Khan himself complained about: weak plotline, random song-and-dance routines and a plethora of tacky crotch-related jokes, which left me grimacing. And for audiences who don’t understand Hindi, the subtitles were frustratingly lagging – on occasion, almost a whole dialogue behind. RA.One is Khan’s baby and boy, are you not allowed to forget that. The actor almost never leaves the screen. It’s a pity, because he’s not really the one who shines in the film…”

    Rachel Saltz of The New York Times tries to be balanced. “You can see the money on screen, if not in the screenwriting. The exposition is longwinded and confusing, as are the rules of the game, in the virtual and the real worlds. The bumbling Shekhar is too clownish; RA.One is a dud demon (Raavan is invoked to little effect) who disappears for chunks of time; and you probably won’t hold your breath as good fights evil. But if the storytelling disappoints (shocking!), the film mostly doesn’t. It relies on action and effects and Bollywood’s trump card, star power, to carry the day. This is Mr Khan’s movie, and once he sheds Shekhar’s droopy locks, he shines as the deadpan, action-hero robot with digital snot and smooth moves on the dance floor.”

    Andrew O’Hehir of Salon.com nails it with, “I make no claims for RA. One as great cinema, and director Anubhav Sinha displays no particular vision, beyond that of a general who’s kept his enormous army moving in roughly the right direction. (Sinha and five co-writers, Shahrukh Khan among them, get credit for the story and screenplay.) What makes this movie worth seeing is its blend of aesthetic and technical approaches — some of the crew and special-effects team was Western — its immense scale and abundant confidence, and its utter shamelessness in trying to entertain nearly all imaginable viewers, from Abu Dhabi to New Jersey to Zanzibar. If you’re bored by the action scenes or the love story or the dopey domestic comedy, just wait three minutes for something else to come along — and whoever you are, you won’t be bored by the musical numbers!”

    Back home, most critics are underwhelmed. Mayank Shekhar in the Hindustan Times writes, “For most parts, this doesn’t seem a super-hero movie at all. It’s more of a weirdly boiled, Bollywood please-all: vaguely soppy romance, Salman-type sasta comedy, narcissistic SRK set piece. Die-hard fans of all three genres are likely to be disappointed,”

    Aniruddha Guha, writing in Daily News & Analysis: “But blame it on Anubhav Sinha, the director with slick-but-hollow films Dus and Cash on his CV (one worked at the box office, the other bombed). RaOne is no different; it is beautiful in appearance, but empty within. Which is a pity. Anubhav could have really made a mark with this one.”

    Going Going G.One is the title of Shubhra Gupta’s review in the Indian Express. “It’s not just Shekhar-the-appa, who is lame. The whole film seems to be dipped in the stop-start-go stutter of an overlong video game. As the bumbling Tamilian techie, Shekhar is single-tone; G.One seems to be a confused creature, ‘made-of-metal but-with-emotions’. And curiosity. He demonstrates this by asking Kapoor: what is Karvachauth? Got it, this is a Bollywood robot. The sfx is wonderful in parts but mostly derivative, with Shah Rukh mouthing such iconic lines like ‘I will be back’ (oh Arnie, my Arnie), and clutching a pole on top of a high building, like..? Spidey. That’s right. Go to the top of the class.”

    Sanjukta Sharma of Livemint writes, “Why ape Hollywood’s extravagance and technical virtuosity with limited resources? Despite the largely thrilling ride, Khan’s ambition for RA.One is misplaced. It is without real commitment to the art of storytelling or genre. The producer-actor is its only relentless, narcissistic showpiece. Anubhav Sinha’s RA.One is a spectacular disappointment.”

    Kunal Guha’s review in Yahoo Movies was one of the first to slam the film. “Shahrukh’s robotic expressions will remind you of his ‘My Name is Khan’ role, as he confuses machines with differently-abled humans. Kareena’s character covers the entire gamut of expressions but isn’t memorable or mentionable enough to be regarded. Arjun Rampal has bagged his dream role: an android with mechanical expressions who allows his body to do the talking. Good job, Arjun Rampal’s body!”