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Tag: Gauri Joshi

  • The mobile app is designed to deliver real-time information on dengue and malaria based on the user's location at vulnerable places

    Godrej HIT & LinTeractive unveil ‘Track the Bite’ App on occasion of World Mosquito Day

    By A Correspondent

     

    Over the years, Godrej HIT has been at the forefront in building awareness against pest borne diseases through its ‘Kill Pests Kill Diseases’ campaign. Driving the initiative in a big way for Godrej HIT is its variant – Kala HIT that has executed many successful education campaigns through media and on-ground activations to fight diseases like dengue and malaria.

     

    It is a well-established fact that diseases like dengue and malaria claim thousands of lives globally every year. In fact several institutions and brands have been constantly sensitizing people on the measures that need to be taken by spreading the message through mass media vehicles. But despite such investments, Godrej HIT realized that intense media clutter and noise in traditional media channels has made people indifferent (it often becomes a blind spot) even to such critical messages. However, if such messages are designed to address a specific need, people are far more receptive. Godrej HIT decided to draw people’s attention by causing a disruption in the communication by using a tech intervention that solves a specific need.

     

    An idea of developing a mobile app called ‘HIT – Track the Bite’ was thus born. Developed by LinTeractive, the digital arm of Mullen Lowe Lintas Group, the mobile app is designed to deliver real-time information on dengue and malaria based on the user’s location at vulnerable places. Timely and personalized messages provided on the app leads to higher engagement and persuades people to take effective action against dengue & malaria. Rapid awareness also builds up if information is available and sharable in one click. HIT – Track the Bite mobile app is the perfect solution. With app features like easy share, users can push information with their family and friends at the click of a button, which is a must for boosting organic reach.

     

    Godrej HIT would be running a special drive that would kick off on August 20th – World Mosquito Day to create heightened awareness around the need to download the app. The app is available for download on Google Play store for Android users (http://bit.ly/TrackTheBite). It will be launched on the iOS platform soon. The brand would be running an app download campaign on the day on Twitter where it will trend under the hashtag #HarKoneMeinDanger. This would help in driving more app downloads and also create buzz about the impending risks arising due to dengue and malaria.

     

    Sunil Kataria

    Sharing his thoughts on the new initiative undertaken by Godrej HIT, Sunil Kataria, Business Head India and SAARC, Godrej Consumer Products said, “As a category leader Kala HIT has always led the fight from the front against dengue and malaria by educating people about this threat. This has been achieved through innovative campaigns under “Kill pests Kill diseases” like sand art activity on beaches of Chennai and Puri last year. This year on the occasion of World Mosquito Day, we are unveiling HIT – Track the Bite App, a latest initiative on our mission to provide real time information to people. We are hoping that this information will empower people to fight the threat of dengue and malaria.”

     

    Adding further he said, “Taking our fight against mosquitoes a step further, HIT intends to reach out to every citizen in the country sensitizing them about the threat of dengue or malaria through a technological disruption. HIT-Track the Bite is one-of-a-kind mobile app that intuitively provides real-time information on the threat levels to users basis their location. The app also provides precautionary measures required to remain safe. Spreading this information is critical and thus the app has a built-in feature that allows users also to alert their family and friends at the click of a button.”

     

    According to Kataria, Kala HIT would be embarking on a 4000 plus kilometers drive starting from the national capital – Delhi with the objective of educating people about dengue. On its way to Bangalore, the HIT van will cover more than 20 cities and demonstrate how HIT – Track the Bite app can help them be informed and be safe from dengue and malaria.

     

    Some of the highlights of the app include:

    • It provides real time updates to users on dengue & malaria news in their locality
    • The app tracks internet sources for any published news in India on dengue and malaria
    • Users can check the threat levels in any part of the country by entering a particular location
    • It provides a list of potential risk areas for malaria and dengue in the country
    • Easy share features enable users to inform family and friends in any part of the country
    • Gives power to the user to report mosquito infestation in a particular locality
    • Lists important safety tips to take necessary precautions

     

    Sumanta Ganguly

    Sumanta Ganguly, Senior VP – Lin Teractive said, “HIT — Track the Bite app is an offering that is unique in its approach. It’s the first of its kind that takes safety and precaution to the next level on the digital platform.”

     

     

     

    Gauri Joshi

    Sharing her views on developing the app, Gauri Joshi, Unit Creative Director, LinTeractive said, “Our vision to create a unique app that protects users from the ever-present risk of dengue and malaria has finally been realized. Given the increase in smartphone penetration, we are confident that the users will download and discover the many benefits that the app offers. With the app, users can stay informed and keep their near and dear ones safe from these diseases.”

     

  • Paul Dueman named Planning head; Gauri Joshi and Sumanta Ganguly join as Creative and Business heads

    LinTeractive announces national leadership team

    By A Correspondent

     

    LinTeractive Leadership team- L-R- Sumanta Ganguly, Gauri Joshi and Paul Dueman

    LinTeractive, the fast-growing digital division of Lowe Lintas + Partners has taken another major step as it named its leadership team in India.The three-member leadership team comprising of a business, strategy and creative head each, will drive the digital business for the group and will be supported by the IPG agency Interactive Avenues as its fulfillment partner. The trio includes Paul Dueman, who’s been with the agency for some time now, and features two new additions – Gauri Joshi and Sumanta Ganguly. The leadership team will report to Vikas Mehta – CMO, Lowe Lintas + Partners and Country Head, LinTeractive.

     

    Announcing the leadership team, Mehta said, “Just a few months ago, LinTeractive was merely a plan on paper. We set out to build a digital agency that was different on two counts. First, we see ourselves as not just a digital agency, but an ‘agency for the digitized world’. And second, our belief that ideas are at their best, when they work seamlessly ‘on and offline’. Paul has been an excellent partner in driving this approach and we’ve seen great traction among clients. Both Sumanta and Gauri are exciting additions to the team bringing in serious depth on domain expertise. I am confident that this leadership-trio will step up the gas and further fuel the momentum we’re seeing with LinTeractive.”

     

    Paul Dueman has been named Head of strategic and engagement planning. His careerspans over 18 years with 14 of them, spent in digital marketing and technology development. He has been a part of Lowe Lintas + Partners for nearly 5 years in two stints. Sharing his thoughts on the leadership role, Dueman said: “It continues to be a rewarding experience for me at LinTeractive. The go to market support of Interactive Avenues gives us a bigger canvas to shape our ideas and deliver far more value. Additionally, the synergized working with teams across the board internally – from PR, to Healthcare, Activation and Advertising makes me feel like a kid in a candy store. It’s a digital glut-fest at Lowe Lintas + Partners and I’m definitely not on a diet.”

     

    The two new appointments include Sumanta Ganguly, who joins LinTeractive as Senior Vice President and will be taking on the role of business head. Ganguly’sresponsibility would include partnering clients to craft out ‘digital first’ communication strategies and creating a digital roadmap for some of the top brands in the country.

     

    Sharing his views on joining the agency, Ganguly said, “I am excited to join an agency that has a ‘seat at the table’ with some of the largest brands in the country. Coupled with creative, planning & content capabilities it is a potent mix to build great partnerships with brands who want to lead in today’s social and digital service offering.”

     

    Joining Dueman and Ganguly in the trio would be Gauri Joshi who joins LinTeractive after being a Hungama old-timer. As Unit Creative Director, Joshi will be heading LinTeractive’s creative function providing digitally driven creative solutions.

     

    Adding her views, Gauri Joshi said, “I am delighted to be a part of the team at LinTeractive. As a group, Lowe Lintas + Partners has etched out a truly robust and integrated vision for LinTeractive, which I believe is the best way forward for brands as well as digital on the whole.”