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Tag: Gaurav Thakur

  • Cricinfo is a leading cricket website, now part of ESPN

    Zeno wins PR mandate for ESPNCricinfo

    By A Correspondent

     

    Zeno Group has been appointed PR partner for cricket website ESPNcricinfo.

     

    Gaurav Thakur

    Said Gaurav Thakur, Director of Marketing & Business Development at ESPN: ‘‘Pioneering in offering in-depth and comprehensive cricket coverage, ESPNcricinfo today continues to innovate in offering fans an enhanced digital cricket experience, powered by an exceptional and passionate team. In Zeno, we have found a partner who is an extension of our culture, aligns with our goals and mirrors our pursuit for excellence with enthusiasm. We are confident in Zeno’s ability and innovative mindset to scale our reach, thereby expanding the value generation momentum for our brand.”

     

    Rekha Rao

    Added Rekha Rao, Managing Director, Zeno India: “This is an exciting time to partner with ESPNcricinfo, an industry leader in the single sport digital domain, especially amid a renewed enthusiasm among the global cricketing community. Zeno has a long-standing history in sports globally, partnering with some of the biggest domestic and international professional leagues in the world. Our industry and media experience, will help build ESPNcricinfo’s industry profile and scale its reach among newer audiences.”

     

     

  • ‘Bhoot Cricket Ka’ campaign establishes the platform as the go-to destination for all cricket crazy fans obsessed with the sport

    ESPNcricinfo’s new campaign reaches out to cricket lovers

    By A Correspondent

     

    ESPNcricinfo has unveiled a four-part film campaign that aims to unite cricket-lovers and add momentum to the ongoing cricket fever.

     

    Said Gaurav Thakur, Director of Marketing and Business Development at ESPNcricinfo: “This year, with IPL and World Cup being played back to back,  is a period of high decibel cricket bonanza for fans. The ad films creatively showcase how ESPNcricinfo is geared up to provide a dose of cricket to enthusiasts anytime, anywhere, doubling up as a one-stop-shop for cricket. From T20 League to the Cricket World Cup 2019, there is something for everyone. We are telling fans that if we you are possessed by cricket this season, then ESPNcricinfo is the place to be. From fast scores, original video programming, best of stories and studio analysis – we have it all for each kind of crazy fan!”