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Tag: Gaurav Soi

  • Dentsu Webchutney had been entrusted in mid-2017 with the digital, social, creative and media buying mandate for Piaggio’s Vespa and Aprilia Brands in India

    ‘What the fun’, says Dentsu Webchutney in latest campaign for Vespa

    By A Correspondent

     

    Piaggio India’s Vespa launched the Red edition in India in the month of October this year as an extension of its existing global collaboration with Red, an organiation that partners with global brands to create awareness and support the fight against HIV/AIDS. The sale of each Vespa (Red), which was presented by actor and UN Women Goodwill Ambassador, Farhan Akhtar, at the launch event, contributes to financing to a global fund to fight AIDS in India.

     

    Said Ashish Yakhmi, 2W Business head at Piaggio India: “Piaggio has successfully created the premium positioning in the 2 wheeler segment with its iconic Italian brand Vespa and the racing brand Aprilia. We have built a strong connect with the youth through the digital medium. Webchutney is a highly creative agency and we believe that they are the best fit to manage our brands. The initial campaigns they handled for Aprilia and Vespa on the digital, creative and media side are full of creative genesis”

     

    Added Nishi Kant, EVP and Branch Head, Dentsu Webchutney– Mumbai: “The team couldn’t keep calm since the day we received the brief. Our pitch was one of the finest that we have produced so far. We had great fun working on these two campaigns as the brand that appeal to a young, sporty, fun-loving audience and have a tremendous heritage value as well. This is going to be a great ride and here’s to many more such campaign.”

     

    According to Gaurav Soi, Executive Vice President, Growth, Webchutney said: “Aprilia has great racing heritage, while Vespa is an iconic brand. To get the opportunity to be part of the pitch process was exciting in itself, but to have the brands on our roster and to create communication that resonates with the audiences is the icing on the cake.”

     

     

  • To create digital properties for Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund

    Aditya Birla Capital appoints Dentsu Webchutney to handle digital mandate

    By A Correspondent

     

    Dentsu Webchutney has won the digital mandate for two of Aditya Birla Capital’s businesses, Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund. The agency has been entrusted with the task of providing strategic and creative inputs across various platforms within the digital ecosystem.

     

    Ajay Kakar

    Speaking on the association, Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital said: “Dentsu Webchutney impressed us with its passion for our brand. We are launching a new category – Money – and are committed to creating new benchmarks in a way customers engage with our category. The digital platform will play a key role in this journey and innovation will be the cornerstone. Dentsu Webchutney has a track record of creating new frontiers. We look forward to a great partnership.”

     

    Gaurav Soi

    Added Gaurav Soi, Executive Vice President- Growth, Dentsu Webchutney: “It is indeed a proud moment for us to add a prestigious client such as Aditya Birla Capital to our roster. Financial planning and financial services are extremely significant today and the digital ecosystem is the most efficient medium to cater to diverse age and need bands. We are looking forward to helping Aditya Birla Capital establish their brand philosophy with respect to the health insurance and mutual funds businesses, through innovative positioning and properties across the digital landscape.”

     

     

  • The mandate consisted of ensuring that each brand reached out to its audience, bringing their stories to the world while keeping the products relevant and at the centre of the conversation

    TI Cycles awards digital mandate to Dentsu WebChutney

    By A Correspondent

     

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for TI Cycles. As part of the mandate, the agency will handle the accounts for all the TI Cycle brands including BSA, Hercules and Lady Bird.

     

    Dentsu Webchutney won the account following a multi-agency pitch after contending against eight other agencies that participated in the pitch. Having given the country a range of bicycling experiences since 1949 through names such as Hercules, Lady Bird, Turbo Drive, BSA, Roadeo – TI Cycles has always been at the forefront of innovation. Therefore, they wanted to work with an agency that could not only handle the range of brands that they have under their umbrella but also reinvigorate communication for each one of them. The mandate consisted of ensuring that each brand reached out to its audience, bringing their stories to the world while keeping the products relevant and at the centre of the conversation.

     

    The account will be handled from Dentsu Webchutney’s Bangalore office. For the record, TI Cycles is part of the Chennai-based multi-industry magnate Murugappa Group.

     

    Rajesh Mani, Head – Marketing & Retail, TI Cycles, was very enthusiastic about the new partnership, “In this ever changing field of digital marketing, being dynamic and agile are key for our brands to remain top of mind and actively engage with consumers. Dentsu Webchutney have shown with their pitch and track record that they have the thinking and the team to help our brands consolidate their position as industry leaders on the digital front.”

     

    Gaurav Soi, Executive Vice President, Business Development, Dentsu Webchutney adds, “We are honoured that the team at TI Cycles have entrusted us with the digital mandate for their brands. As their partners, we are looking forward to developing work across digital platforms that will assist in consolidating their brands as industry leaders.”

     

    Commenting on the win, Gautam Reghunath, Vice President, Dentsu Webchutney Bangalore said, “It’s been a great 12 months for us at Dentsu Webchutney Bangalore and we’ve now entered phase two of our Bangalore chapter. We’re a young, energetic agency who consider our power to spot and adapt to changing communication landscapes as our biggest advantage. Having partners who are on the same wavelength is both a pleasure, and a necessity.”

     

    He added, “With TI, we enter the cycling and fitness space at a very interesting time. The company has an interesting mix of both legacy and modern brands under its wing and we look forward to staying true to its vision of being at the helm of India’s fitness journey.”

     

  • With more than 15 years of experience, Soi has worked with agencies including The Grey Group (Mumbai), Ambience Publicis, Metal Communications and most recently Havas Worldwide

    Dentsu Webchutney appoints Gaurav Soi as EVP

    By A Correspondent

     

    Dentsu Webchutney has roped in Gaurav Soi to head its new business operations, nationally. Soi joins as Executive Vice President and will report to Sidharth Rao – CEO, Dentsu Webchutney.

     

    As part of his new mandate, Soi will identify and channelize new opportunities for the agency across its offices in Mumbai, Delhi and Bengaluru. Prior to this, Soi was Senior Vice President – Havas Worldwide, Mumbai.

     

    Commenting on his appointment, Soi said, “The most commonly used word in conversations today is digital. It is no longer the future. It is here and now! Denstu Webchutney has a proven track record and is associated with very prestigious brands. Known for its quality product and forward thinking, I am extremely proud to be a part of this team.”

     

    “The company is aggressively focusing on growth; and yet, we will need to retain the quality of our product across client offerings. It is this balance that will make the road ahead a very exciting one,” he added.

     

    Commenting on the appointment, Sidharth said, “Dentsu Webchutney has now entered its next phase of growth and it’s absolutely essential for us that we use the right kind of experiences to steer this growth forward. Gaurav comes in with immense experience and exposure across clients and categories. And his appointment will only further catalyse the strength that already holds the Dentsu Webchutney fort so strong. I am extremely happy to welcome him on board.”

     

    With more than 15 years of experience, Soi has worked with agencies including The Grey Group (Mumbai), Ambience Publicis, Metal Communications and most recently Havas Worldwide. He has also been part of the events and activations industry through Line Communications.