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Tag: Gaurav Singh Kushwaha

  • The 40-second ad film portrays her as a fervent shopper who enjoys every moment of the unique 'Try At Home' experience offered to her by the jewellery brand before making her purchase

    Alia Bhat endorses the ‘Try at Home’ experience for Bluestone.com

    By A Correspondent

     

    BlueStone.com has launched a campaign to promote its unique ‘Try At Home’ experience with its new brand ambassador, Alia Bhatt. The 360-degree campaign focuses on the brand’s proposition with a touch of enticement from Bollywood’s next generation superstar.

     

    The TVC has been conceptualized and executed by Contract Advertising in association with Dharma 2.0 and the music has been directed by Abhishek Arora.

     

    Speaking on the campaign launch, Gaurav Singh Kushwaha, Founder and CEO, BlueStone.com said, “Our ‘Try At Home’ service has helped us connect with our customers at a personal level, raising the bar on the overall jewellery shopping experience. Over 20% of our consumers shop from us by trying on the jewellery at the comfort of their homes and we intend to boost this unique service further. Alia’s role as a vivacious and style conscious shopper, perfectly complements the profile of our young and dynamic consumers, who will identify with her experience.”

     

    Added Ashish Chakravarty- National Creative Director, Contract Advertising: “When we were told about BlueStone’s try at home service the ladies at the agency wasted no time in requesting for a trial. There was a conference room full of girls and jewellery, all in the name of research of course. Their delight and excitement at the gold coming over is what led us to this fun space of Alia goofing around with jewellery in complete privacy. Something one can’t do in a showroom under the glare of sales people and spotlights. The styling, Alia’s effortless charm and of course the awareness of the service via this spot will have a lot of fine jewellery home delivered and tried on in the near future, we feel sure.”

     

  • The agency's Bengaluru office will handle the jewellery store account

    MEC India wins Bluestone.com

    By A Correspondent

     

    MEC India has been awarded the media duties for BlueStone.com, the online store for fine jewellery and accessories. The relationship begins with immediate effect.

     

    Founded by Gaurav Singh Kushwaha, BlueStone.com is funded by blue-chip investors, Accel Partners.

     

    Speaking on the development, Mr Kushwaha said, “We are excited about taking BlueStone across a much wider canvas and are delighted to partner with MEC in this regard. MEC’s sound understanding of the digital space and their track record on e-commerce brands made our choice of agency easy. We look forward to a mutually rewarding partnership”.

     

    Commenting on the win, T Gangadhar, Managing Director, MEC India said, “There is no better way to begin 2013 than this. We are excited about partnering BlueStone on their ambitious vision – a vision that could completely transform the jewellery retail landscape in India.”