LS Digital, a digital marketing transformation group, has appointed Gaurav Seth as Vice President of Data Solutions.
Said Prasad Shejale, CEO & Founder of LS Digital, on the appointment: “We at LS Digital are constantly aiding brands in their Digital Marketing Transformation (DMT) efforts with our thought leadership and services. Today, a brand’s ability to compete in the emerging digital economy lies in its Data and analytics competencies. Gaurav’s background in data management shall be of immense importance while tracking trends and building the right solutions for marketeers.”
Added Vinay Tamboli, the Senior VP of Digital Analytics, Products & Consulting Business at LS Digital: “I’m thrilled to welcome Gaurav to the Data Solutions team. His industry experience is truly invaluable. Over the past couple of years, we’ve witnessed a significant increase in customer adoption of our data-driven solutions built on LS Digital’s Transformation Framework. Gaurav’s presence will further expedite our growth in ML-based Digital Marketing Solutions.”
Popular entertainment show Kaun Banega Crorepati is set to return on Sony Entertainment Television with familiar host Amitabh Bachchan. The call for participation communication for this season has kicked off with the line - “Iss manch se koi bhi khali haath nahi jaata”.
KBC is not just a quiz show about winning money for participants; it is about gaining knowledge, respect and also a once-in-a-lifetime opportunity to meet their idol Mr. Amitabh Bachchan. Being a part of this show imbibes pride and instills confidence amongst the participants establishing it as an ideal platform to enhance aspects of their life. Starting from the 5th of May, questions will be asked regularly on Sony TV at 9pm every night. Potential participants have to answer these correctly in order to have a chance to be on the hot seat. This season aspiring contestants have access to two new platforms to reach the hot seat. One can download the KBC Official App and register by sharing the correct answer, their age and gender. Registration is also possible via sending an SMS to 5252525 with the correct answer along with necessary details. Idea users can register themselves simply by sending an SMS from their Idea mobile. Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code.
Gaurav Seth, Senior Vice President and Head – Marketing said, “KBC is a reflection of the hopes and aspirations of millions of people who are looking at transforming their lives. This year we are attempting to bring the show closer to our viewers by engaging various mediums through which they can enhance their chance to be on the much coveted Hot Seat. We are confident that once the season gets underway, it will strike a deep emotional chord with the entire country, like never before.”
The IPL season is over and the GECs are going all out to bring back the eyeballs to their channels. Sony which is the part of the Multi Screen Media network of which Max is also part of, has over the years launched Indian Idol after the cricketing event finishes. However, this year the channel will be launching the first season of Indian idol Junior.
“Our aim always has been to gather eyeballs on a certain platform and them move the same to another. Hence, from the last five years after IPL gets over we try to shift the same set of viewers to Indian Idol. And this year, with the launch of Indian Idol Junior we aim to generate even more viewers as kids will bring more emotions and cuteness to the format,” says Gaurav Seth, Senior Vice President, Head-Marketing at Sony Entertainment Television.
When asked about the expectations from the new version of the format he added, “We thought why can’t we showcase the same talent which adults have in the children? Apart from bringing freshness it will also get more attractions as children bring with them the whole family.”
A look at the promos explains this year’s theme “Gaano Ka Wahi Jaadu, Ab Bachon Ki Aawaaz Mein”, wherein participants between the ages of 5 – 15 will lend their voice to just not one but, many tunes. The channel along with the agency (Leo Burnett) went through a lot of ideas before locking in on it.
“The idea was brilliant but without proper execution it would have failed. After choosing the four landmark song, we had to decide how to put children into the theme. But the responses we have got so far has told us that the execution has been good,” says Mr Seth.
However, when asked about the pressure and expectations such shows put on children and how does the channel plan to tackle it, Mr Seth clarifies, “We have set timings for children – when to do rehearse, study or relax. Parents too will be staying with them throughout the process. We don’t want to compromise the health of the kids as well as their day-to-day life. We will do our best to make sure there is no exploitation.”
Apart from television, the channel will be using a 360-degree marketing mix for the show. A lot of radio activations wherein a junior idol will be chosen from various housing societies, mainstream print launch will be done on the launch of the show and hoardings across Mumbai and other 29 cities have been launched.
The show has already got six main sponsors on board – Nissan Micra, Horlicks, Kelloggs Oats, Alpenliebe, 99 acres and Real. The channel aims to garner a premium spot rate from the show.
