MxMIndia

Tag: Gaurav Pathak

  • Razorfish India has a team of over 500 (Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore

    Swapnil Puranik to head Strategy function at Razorfish

    By A Correspondent

     

    Swapnil Puranik

    Razorfish has announced the appointment of senior team member, Swapnil Puranik, as Head of Strategy, Mumbai. He will be responsible for driving strategic business transformation and digital road maps for Razorfish’s clients.

     

    With 13+ years of advertising and marketing experience, across agencies, businesses and successfully running his own startup, Swapnil has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli) amongst others.

     

    He led the digital marketing team and launched many successful campaigns like iPhone 5S/5C launch in India, Longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airways for the SEA region. As Business Head – Worldoo.com, he was responsible for defining product roadmap, product validation and launch the product

     

    He has also helped startups scale up, which led him to build his own business, which successfully got acquired.

     

    Prior to joining Razorfish, he was Business Head at Anvis Digtial – a young Mumbai based startup, where he grew the business to become a full service digital + tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, MyTangerineTree amongst others.

     

    Says Gaurav Pathak, COO Razorfish India, “Swapnil’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”

     

    Charulata Ravi Kumar, CEO Razorfish India adds, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course client’s who have the appetite for it to take their brands to the next level of this matrix.”

     

    Razorfish India has a team of over 500 (Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore.

     

  • With Sundeep’s appointment, Razorfish has further strengthened its core capabilities in Digital Media & Marketing, Technology and Creative

    Razorfish appoints Sundeep Keramalu as Associate Creative Director

    By A Correspondent

     

    Sundeep Keramalu

    Razorfish announced the appointment of Sundeep Keramalu as Associate Creative Director (Copy), based out of Mumbai. With Sundeep’s appointment, Razorfish has further strengthened its core capabilities in Digital Media & Marketing, Technology and Creative.

     

    Sundeep joins Razorfish with an experience of over eight years in the industry. Prior to Razorfish, he was associated with prominent names like TimesGroup &U-Advantage and has crafted impactful stories around brands such as Airtel, Nokia OVI, SureWaves, and Faasos amongst others. Arecognised name in mainstream media, Sundeep has been published in publications like The New York Times, Huffington Post (UK), TheEconomist.

     

    Charulata Ravi Kumar

    Speaking about the appointment, Charulata Ravi Kumar, CEO Razorfish says, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.”

     

     

     

    Gaurav Pathak

    Gaurav Pathak, COO at Razorfish, “No. We were not looking for copywriters, Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his 8+ years of professional writing, he has gathered a diverse portfolio across several genres in Digital, Print, TV, Radio, and Non-fiction.”

     

  • A digital player, over the last 15 years, Swamy has embraced the organic nature of interactive creativity

    Razorfish India appoints Dinesh Swamy as Senior CD

    By A Correspondent

     

    Razorfish announced the appointment of Dinesh Swamy as Senior Creative Director, based out of Mumbai. Razorfish is bringing on board the top digital and creative talents in the country to join its already formidable team across Mumbai, Delhi and Bangalore and strengthening its core capabilities in Digital Media & Marketing, Technology and Creative.

     

    A digital player, over the last 15 years, Swamy has embraced the organic nature of interactive creativity. He truly enjoys blending ideas, art and technology. His ever-growing portfolio spans strong strategic innovations and integrated solutions across CRM, Social Media & Online Integrated campaigns for clients like Idea Cellular, MTV, Reliance Mobile, LIC, Volkswagen, Parle, Renault, Hero MotoCorp & Visa amongst others. He brings with him a strong digital orientation with experience across agencies such as Flip Media Corp, Tribal DDB India, Digital Law & Kenneth and BBDO Proximity.

     

    Gaurav Pathak, COO Razorfish India says, “Dinesh is not only an excellent creative talent but also brings with him the strategic bent of mind that makes his work stand out with an innovative relevance that aligns perfectly with our philosophy at Razorfish.”

     

    Charulata Ravi Kumar

    Says Charulata Ravi Kumar, CEO Razorfish, “With his credentials already preceding him, what struck me most about Dinesh was his childlike curiosity and energy that evidently add interesting dimensions to his creative ideas. His passion for photography & dancing tell me that he sees beyond the obvious and uses the insight for a story worth swinging to”.

     

  • Prior to joining Razorfish, he was with VivaConnect as Chief Strategy Officer

    Razorfish India appoints Bharatesh Salian as VP & Head of Strategy

    By A Correspondent

     

    Bharatesh Salian

    Razorfish has announced the appointment of Bharatesh Salian as Vice President and Head of Strategy, based out of Mumbai. Razorfish India is steadily bringing on board top digital talents in the country to join its already formidable team across Mumbai, Delhi and Bangalore.

     

    “With a strong technology background and in-depth understanding of brands and consumer behaviour to boot, it is a unique combination that is not easy to come by,” said Gaurav Pathak, COO Razorfish India. Adding further he said, “His 14+ years of rich experience in Mobile, Digital and Social media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation.”

     

    Prior to joining Razorfish, he was with VivaConnect as Chief Strategy Officer where he worked with clients like BJP, GSK, Google and Tata Motors.

     

    In his tenure at TechShastra, he has developed innovative solutions for Unilever, Pepsi, Nescafe, Zee TV and Network 18 amongst others.

     

    Charulata Ravi Kumar, CEO Razorfish India adds, “We are constantly seeking out the most curious and innovative minds with fire in the bellies! And of course those who are not bound by the past but creating new tomorrows.”

     

  • Razorfish India strengthens its brand and digital strategy team with the appointment

    Divya Uttam joins Razorfish as Director Strategy

    By A Correspondent

     

    Divya Uttam

    Razorfish has announced the appointment of Divya Uttam as Director Strategy.

     

    Ms Uttam, listed by Impact magazine in 2014 as “Top 30 Under 30 and a future leader of Creative and media agencies” joins Razorfish from CheilWorldwide.

     

    Said she in a statement:, “Nothing excites me more than decoding the complex digital world for clients, helping the brands to acquire new fans, engaging the existing users innovatively and enabling advocates to spread word of mouth.”

     

    Said Gaurav Pathak, COO Razorfish India, “Divya’s incredible blend of a probing and intuitive approach is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”

     

    Charulata Ravi Kumar, CEO Razorfish India added: “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for inaddition, is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.” Razorfish has announced the appointment of Divya Uttam as Director Strategy.

     

    Ms Uttam, listed by Impact magazine in 2014 as “Top 30 Under 30 and a future leader of Creative and media agencies” joins Razorfish from CheilWorldwide.

     

    Said she in a statement:, “Nothing excites me more than decoding the complex digital world for clients, helping the brands to acquire new fans, engaging the existing users innovatively and enabling advocates to spread word of mouth.”

     

    Said Gaurav Pathak, COO Razorfish India, “Divya’s incredible blend of a probing and intuitive approach is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”

     

    Charulata Ravi Kumar, CEO Razorfish India added: “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for inaddition, is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”