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Tag: Gaurav Nabh

  • TVC created by Korra brand design agency

    Shilpa Shetty glows for Mamaearth face wash

    By Our Staff

     

    Mamaearth, the beauty, cosmetic and personal care brand, has launched a TVC for its Ubtan Face Wash featuring actor Shilpa Shetty Kundra. The commercial created by Korra brand design agency highlights the Ubtan facewash in a no-toxin proposition giving the perfect #ShaadiWalaGlowEveryday.

     

    Said Ghazal Alagh, Co-Founder and CIO at MamaEarth: “Ubtan has been the secret recipe for glowing and radiant skin that has been passed on from generations, and the Haldi ceremony before the wedding is an extremely important event for every bride and groom. They mask themselves with the Haldi ubtan to look radiant and glowing on their big day. We have taken the traditional ubtan ingredients and created a hassle-free formula using them to give our consumers a product that will give them the Ubtan like glow, every day. Through this TV Commercial, we are trying to build synergies between the traditional Haldi ubtan and Mamaearth Ubtan face wash and we hope this thought resonates with our consumers and they come forward and choose #ShaadiWalaGlowEveryday, naturally with Mamaearth.”

     

    Added Gaurav Nabh, Chief Executive Officer, Korra, said: “The need to look your best is never felt more than on your wedding day and one regime closely linked to this occasion is the use of Ubtan to attain flawless glow. Our latest work leverages this insight where we see Shilpa interacting with her friend talking about her flawless glow thanks to Mamaearth’s new Ubtan face wash. An innovative no-toxin product that packs the goodness of turmeric and saffron allowing you to look your best, while enjoying that same flawless glow. We are proud of this latest work by Korra as we continue to build the Mamaearth brand on the back of real consumer insights and stories, endorsed by Mamaearth’s biggest fan Shilpa.”

     

  • The FMCG startup chose Gurugram-based Korra after a competitive pitch process

    Korra wins creative mandate for Mamaearth

    By A Correspondent

     

    Korra, the digital content and media agency in India, has been appointed as creative and content partner by personal care brand Mamaearth. Korra won the mandate in a multi-agency pitch competing against well-known global network agencies.

     

    Said Varun Alagh, Co-Founder & CEO, Mamaearth: “Korra demonstrated innovative thinking and a deep understanding of our brand philosophy. Being a digital-first brand for millennials, we were looking for a bright, young and talented set of individuals who reflect our philosophy. We are excited about our partnership with Korra and look forward to building the brand with them through meaningful and insightful communication”.

     

    Added Gaurav Nabh, Founder & CEO- Korra India: “It’s not every day that you find partners that share the same core philosophies. We are excited to partner with Mamaearth– one of the fastest-growing D2C personal care brands in India. With the challenger DNA fueling both brands, we look forward to delivering more path-breaking work in the times to come. We are working towards further strengthening the brand’s foothold in this hyperactive category through an innovative approach aimed at creative storytelling and targeted, digital-first campaigns that raise aspiration for the brand.”

     

     

  • He will helm the on-going marketing strategy and help build KOOVS a leading western fashion destination in India

    Koovs.com appoints Gaurav Nabh as Marketing Director

    By A Correspondent

     

    Gaurav Nabh

    Koovs PLC, the London-listed parent of Indian lifestyle e-commerce venture KOOVS has appointed Gaurav Nabh as Marketing Director for KOOVS.COM.

     

    Gaurav will be based in India and operate out of the KOOVS’ headquarters in Gurgaon. In his new role as the Marketing Director, he will be leading the Marketing Division, which will include Brand Communication & Content, Digital Marketing and Consumer engagement programs. He will helm the on-going marketing strategy and help build KOOVS a leading western fashion destination in India.

     

    Mary Turner, CEO of KOOVS Group says, “I am delighted to have Gaurav join KOOVS. He brings invaluable experience in digital and mobile marketing, especially his early experience in launching Virgin Mobile and Telenor in India and deep understanding of the Indian consumer. Digital Marketing is gaining traction in the industry and his expertise in the field will help the brand take a leap forward.”

     

    On his appointment Gaurav said, “Ecommerce is reshaping the Indian consumer’s shopping habits and I am delighted to be a part of this journey. We wish to brand KOOVS as the first choice for western fashion and global trends. Through a host of innovative marketing campaigns, the aim is to build KOOVS as the preferred fashion destination for the style conscientious youth of India.”

     

    Formerly CEO of Quasar, WPP’s specialist digital agency in India, Gaurav brings over 14 years of rich experience in Marketing through the digital & mobile medium as a brand marketer and agency partner. He was also the part of the core team responsible for for launching Virgin Mobile and Telenor in India. He has worked with top international brands such as Proctor & Gamble, Nestlé, Colgate and Domino’s Pizza on their digital launches in the market and has over eight years’ experience in mobile marketing.

     

    On his appointment, Mohanty said, “Online commerce is reshaping the Indian consumer’s shopping habits and I am delighted to have the opportunity to spearhead an industry leader.” On his appointment, Mohanty said, “Online commerce is reshaping the Indian consumer’s shopping habits and I am delighted to have the opportunity to spearhead an industry leader.” On his appointment, Mohanty said, “Online commerce is reshaping the Indian consumer’s shopping habits and I am delighted to have the opportunity to spearhead an industry leader.”

     

  • She will be in charge of scaling up new business initiatives and to strengthen existing relationships in the region

    Rasika Bamba joins Quasar as head of Digital Media

    By A Correspondent

     

    Quasar has announced the appointment of Rasika Bamba as the new Regional Head, North & East. She will be in charge of scaling up new business initiatives and to strengthen existing relationships in the region. She will additionally be responsible for the media practice at Quasar. Rasika will report into Gaurav Nabh, Business Head, Quasar and will be based out of New Delhi.

     

    With over 10 years of digital experience, Rasika joins the Quasar team from Hungama Digital Services (HDS) where she was heading business development and servicing – defining the digital roadmap for several key clients at the agency. She spearheaded client relationships like Hindustan Unilever, Microsoft, Mahindra, ACC, SBI MF and was also in-charge of the Media Practice. Prior to Hungama, she has been associated with brands like Yahoo India, Affle & Afaqs.

     

    Gaurav Nabh, Business Head, Quasar said, “Rasika is a thorough digital professional, with experience across various industries. Over the years she has handled some tough clients and mastered her skills in managing tough situations. With her a deep understanding of the medium, she has been instrumental in convincing brands to venture into the digital medium. We look forward to Rasika’s invaluable inputs as she leads our client relationships and grows our specialised media practice.”

     

    Rasika brings to the table a vast domain knowledge, a keen understanding of integrated media requirements and enjoys working with various facets of digital media to ensure thorough execution of the core business strategy to deliver results.

     

  • The account will be handled by the Quasar Mumbai office

    Quasar wins digital mandate for Philips TV

    Quasar has won the digital duties for leading television brand Philips from PE Electronics Ltd. The full service mandate encompasses creating the digital strategy encompassing owned media assets, social media and digital media planning and buying. The account will be handled by the Quasar Mumbai office.

     

    Speaking on the announcement, Neeraj Sethi, CEO, PE Electronics said, “We are extremely glad to welcome Quasar on board to help us manage our digital mandate. TV is a dynamic industry and we needed a disruptive agency with a unique approach, which Quasar was able to demonstrate. We are impressed with Quasar’s capability as an all-rounder in the digital industry, their thought leadership and above all their passion and enthusiasm to partner with us made them an obvious choice as our digital partner.”

     

    Commenting on the win, Gaurav Nabh, Head, Quasar said, “We are excited about working with PE Electronics on the Philips LED TV digital mandate. Quasar will manage a 360 degree digital marketing campaign, encompassing paid, owned and earned media initiatives. Our task includes setting up a digital ecosystem encompassing Philips television and its consumers to facilitate positive engagements and build strong brand association.”

     

  • The agency won the mandate following a multi-agency pitch

    Adani appoints Quasar as its digital AoR

    By a correspondent

     

    Adani Enterprises Ltd. has awarded the digital mandate to Quasar Media Pvt. Ltd., following a multi-agency pitch. Quasar has won the digital duties across social media strategy and management, search engine optimization, media planning & buying and online reputation management. The account will be handled by the Quasar Mumbai office.

     

    Commenting on this new win, Gaurav Nabh, Head, Quasar said, “We are exciting about working with Adani, one of the leading infrastructure company’s in India. They have some extremely ambitious plans on the table and we welcome the challenge to partner with them on their journey. We have started 2014 on a very positive note and look forward to some breakthrough work in the coming months.”

     

    The Adani Group is one of India’s leading business houses with revenue of about US $9.4 billion. Adani is a globally integrated infrastructure player with businesses spanning coal trading, coal mining, oil & gas exploration, ports, multi-modal logistics, power generation & transmission and gas distribution.

     

  • Saugata will report into Gaurav Nabh, Business Head, Quasar and will be based out of Mumbai

    Saugata Bagchi joins Quasar as Reg Head, West & South

    By A Correspondent

     

    Digital agency Quasar has announced the appointment of Saugata Bagchi as the new Regional Head, West & South. Saugata will report into Gaurav Nabh, Business Head, Quasar and will be based out of Mumbai.

     

    Prior to joining Quasar, Saugata was head of Mumbai and Bangalore offices at Tribal Worldwide, India. He was responsible for driving business for the two regional offices and also manage the agency’s national mandate. He was instrumental in establishing the agency as the digital agency of record for prestigious clients including Hindustan Unilever, Emirates, McDonalds and developing the agency’s technology, social media & digital analytics skill sets.

     

    Gaurav Nabh, Business Head, Quasar said, “Saugata is a born leader, taking on challenges head on, something that he has demonstrated repeatedly across all his assignments. He brings with him a lot of experience and knowledge of consumers, and the ability to engage and delight them online, something that our clients will benefit from immensely.  I am looking forward to working with Saugata in bringing great new ideas for our customers and growing our client base in Mumbai and Bangalore.”