MxMIndia

Tag: Gaurav Khurana

  • The relationship will be managed by Dentsu Webchutney's Mumbai office

    Dentsu Webchutney bags creative mandate for Goomo

     

     

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has been assigned as the lead creative agency for Goomo.com, an omni-channel, travel-tech company that operates across consumer, corporate and B2B segments. The relationship will be managed by Dentsu Webchutney’s Mumbai office.

     

    While Denstu Webchutney’s mandate as the lead agency will include both online and offline campaigns, it will also involve building the brand’s positioning and awareness. The agency will work closely with Goomo’s branding and marketing team to launch the brand in India.

     

    Commenting on the association, Gaurav Khurana, CMO, Goomo says, “Goomo is a young and an aggressive challenger brand in this hyper competitive market. For us it was imperative to find a partner who not only understood us as a brand, but also shared the same vigour as us.”

     

    Nishi Kant

    Added Nishi Kant, EVP & Branch Head, Dentsu Webchutney: “It’s an absolute privilege to have won the creative & branding mandate for Goomo. What excites us the most is that we have the opportunity to co-create the identity and positioning of the brand that resides in a particularly challenging category. It’s going to be a thrill-a-minute but we wouldn’t have it any other way. Both sides share a great rapport and we’re looking to partner together every step of the way as we prepare to change and challenge the norms of the category.”

     

     

  • #PointKyaHai trended on Twitter on 1st spot for first few hours and garnered over 180 million impressions

    Dentsu Webchutney creates new brand thought for Payback

    By A Correspondent

     

    PAYBACK, a multi partner loyalty program which rewards points for shopping, has joined hands with Dentsu Webchutney for the online and digital marketing of their new brand thought.

     

    On the new brand thought and brand strategy, Gaurav Khurana, CMO, PAYBACK India said, “The new brand thought comes as a logical next step in PAYBACK’s brand evolution journey. It marries the core PAYBACK product proposition with the evolving customer’s need for getting more from every transaction.”

     

    Explaining the role of social media for marketing, he added, “As part of our strategy, social media has played and will continue to play a significant role for us. We received a tremendous response for our campaigns from all our customers and even non customers. With the kind of work that Dentsu Webchutney has done in the recent past, we are confident that we will be able to accomplish some great work together.”

     

    Sidharth Rao, CEO, Dentsu Webchutney said, “We are privileged to work with PAYBACK India. It enhances our credentials as the leading full service digital marketing agency in India. It is an interesting and a challenging category to work on and we are looking forward to do some great work together which will stand out on the digital stage.”

     

    In a bid to showcase their wide portfolio of partner brands and redemption options, PAYBACK came up with a new tagline which promises consumers that nothing is pointless at PAYBACK. It was led in with teaser campaign #PointKyaHai which trended on Twitter on 1st spot for first few hours and garnered over 180 million impressions.

     

    Moosa Khan, Creative Director, Denstu Webchutney said, “We had a lot of fun conceptualising and executing #PointKyaHai for PAYBACK. The campaign was one of those rare instances where the communication and the product fit together extremely well.”