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Tag: Gaurav Dudeja

  • Gaurav Dudeja and Pravin Sutar to lead the national mandate

    Leo Burnett Orchard announces new leadership team

    By Our Staff

     

    Pravin Sutar
    Pravin Sutar

    Leo Burnett Orchard has announced a new leadership team as it promoted Gaurav Dudeja as Executive Vice President & Head of Leo Burnett Orchard and got onboard Pravin Sutar as Head of Creative, Leo Burnett Orchard. Together they will lead the national mandate for Leo Burnett Orchard and will report to Dheeraj Sinha, CEO & Chief Strategy Officer – South Asia Leo Burnett and Rajdeepak Das, CEO & Chief Creative Officer – South Asia Leo Burnett.

     

    Dheeraj Sinha
    Dheeraj Sinha

    Speaking about these appointments, Sinha said: “Our ambition for Leo Burnett Orchard is to be the foremost creative and new age agency in the country. With the set of amazing brands that we have, topped with the talent we have got on board, Leo Burnett Orchard is correctly poised for glory and growth. Gaurav has done a spectacular job of driving growth in Bangalore office. Now he has the mandate to grow the agency at a national level. Pravin joins us with a rich expertise  in digital and also holds the advantage of having been a part of the Leo Burnett family. And together we are confident that the duo will take Leo Burnett Orchard to one of India’s foremost new age agencies.”

     

    Rajdeepak Das
    Rajdeepak Das

    Added Das: “Both Gaurav and Pravin are brilliant professionals and bring a complimentary skill set that we are confident will help bring a more holistic and fresh perspective to the Leo Burnett Orchard team. This is Pravin’s second stint with us and Gaurav is a home grown leader, so they are both well immersed with the Leo Burnett HumanKind philosophy and our ambition to create globally aligned best in class work for our brands. At Orchard we have a great repertoire of iconic brands and we are looking forward to creating some outstanding work together. I wish both of them all the best in their new roles.”

     

  • Highlighting the unique power of storytelling through the medium of sound, Audible Suno recently rolled out its 360-degree marketing campaign

    Audible highlights power of storytelling with Suno

    By A Correspondent

     

    Audible has rolled out its marketing campaign, which highlights the power of storytelling through the medium of audio. Conceptualised by Orchard, the key goal of the campaign was to bring alive the true power of storytelling by sparking imagination. Audible Suno is a free service that aims to reignite India’s long-standing love for the spoken-word format and to bring alive the experience of consuming content via audio.

     

    Said Shailesh Sawlani, Country Head, Audible India: “At Audible, we believe in the power of storytelling and, more importantly, we believe in the power of one’s imagination. Audio is an intimate, immersive medium that transports one back to a time when imagination is all one had to bring a story to life. With Suno, we want listeners everywhere to experience and visualize each story vividly, with the aid of our beloved talent like Tabu and Anurag Kashyap. We hope to reignite the love for storytelling and listening through our campaigns.”

     

    Added Gaurav Dudeja, EVP and Branch Head, Leo Burnett Orchard Bangalore: “Audible Suno is a one-of-its-kind service. At a time OTT video content is expanding so rapidly, building a campaign for an audio brand was as unique as it was satisfying. The campaign is designed to highlight the powerful experience that audio has to offer, showing how captivating it can be. It uses simple and relatable moments in one’s life to showcase the need for gripping storytelling, which is further enhanced by the power of one’s imagination. The creatives were designed to grab attention and show that audio is indeed a game changer in today’s world, and can be enjoyed on-the-go for free.”

     

     

  • The duo will report to Samir Gangahar, President – North, Leo Burnett India

    Saraswathi Laxman, Gaurav Dudeja join Leo Burnett as EVPs in Delhi

    By A Correspondent

     

    Saraswathi Laxman

    Leo Burnett India has strengthened its North India operations by appointing Saraswathi Laxman and Gaurav Dudeja as Executive Vice Presidents. Based in New Delhi, the duo will report to Samir Gangahar, President – North, Leo Burnett India. Their last stint was as marketers; Laxman comes in from ABP News where she was the Marketing Head, while Dudeja’s last role was as the Head of Brand and Marketing at Fortis Healthcare. Operationally, the Delhi office will transition to a two-unit structure with Laxman  and Dudeja heading a unit each.

     

     

    Gaurav Dudeja

    Said Gangahar on the appointments: “It is wonderful to have Saraswathi and Gaurav on board heading the two units within the Delhi office. Both being seasoned advertising and marketing professionals, they understand the need to solve clients’ business problems and will work together with our vast pool of specialists across media, digital, experiential, innovation and production to drive integrated solutions.”

     

     

    Samir Gangahar

    Apart from ABP News, Laxman has also spent time with retail brands such as Tata International Wolverine Brands and Trent. And in advertising, she has worked with JWT, Publicis, Lowe Lintas and McCann Erickson. Dudeja meanwhile has headed the marketing function at consumer durables giant Philips India, apart from Fortis Healthcare. In advertising, he has had a long stint at DDB Mudra as Vice President.

     

  • The initiative has been conceptualised and created by Leo Burnett India. A film featuring war veterans went live on November 26

    Fortis Healthcare and war veterans have #MoreToGive for organ donation

    By A Correspondent

     

    Leading hospital chain Fortis Healthcare has pledged itself to champion the cause of organ donation with a new campaign ‘#MoreToGive’. The initiative has been conceptualised and created by Leo Burnett India. A film featuring war veterans went live on November 26.

     

    Elaborating on Fortis Healthcare’s pledge to the Organ Donation cause, Gaurav Dudeja, Head of Marketing said: “Fortis was set up with the higher purpose of saving and enriching lives, and upholding that purpose is an ongoing journey for us. It therefore puts a moral responsibility on us to bring about a change in the Organ Donation culture in India…. We believe that change like this can only be made possible by a hard-hitting and powerful dig at people’s conscience.”

     

    Speaking about the idea behind the campaign, RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “An acute organ crisis in a country of over a billion people just doesn’t add up at all. We, and Fortis, saw an opportunity to step in and make Indians aware of how it takes just a few people to inspire millions of people, who in turn will inspire millions. Army men and war veterans are looked at as the pinnacle of sacrifice in our country; we really don’t have an excuse not to pledge our organs, if they can despite having done so much already. I am glad that we could partner Fortis in this vital cause.”