MxMIndia

Tag: Gaurav Dagaonkar

  • Will help agency enhance reputation and increase share of voice

    Pitchfork bags PR mandate for Songfest

    By Our Staff

     

    Music content and IP company Songfest India has appointed Pitchfork Partners Strategic Consulting as its communication counsel. Pitchfork will amplify and communicate the vision and the messaging of Songfest India through the media and bolster its reputation as a company known for creating out-of-the-box and engaging content for brands.

     

    Said Gaurav Dagaonkar, Co-founder and CEO, Songfest India: “We are glad to engage with Pitchfork Partners to power our communication. Pitchfork understands our needs and is best suited for our requirements. Songfest is a dynamic company that is young, driven and ambitious. We are looking to expand rapidly and explore new avenues to showcase our offerings. Pitchfork’s experience and expertise will go a long way in helping us achieve our goals.”

     

    Added Meghna Mittal, Co-founder, Songfest India: “Songfest is committed to helping brands amplify their communication. Be it startups or large brands, we align ourselves with their positioning to create content that resonates with their target audience, with an approach that’s ROI driven. As we broaden our horizons, it’s great to have Pitchfork Partners on board with us in our journey.”

     

    Talking about the association, Pitchfork Partners Co-founder Jaideep Shergill said: “Songfest is a powerhouse of creative video solutions and we look forward to communicating its message to the right audience. With our skills and domain knowledge, we believe we can offer interesting solutions that will increase their share of media and the spotlight. Also, our experience in entertainment will hold us in good stead when it comes to serving Songfest.”

     

  • The two agencies will collaborate to create music-based digital content solutions for brands

    Bang In The Middle announces alliance with music agency Songfest India

    By A Correspondent

     

    Ad agency Bang In The Middle has announced a strategic alliance with Mumbai-based music agency Songfest India. The offering is in response to the growing need of brands to reach out to consumers via digital platforms such as TikTok, Helo, Instagram and YouTube, especially in wake of the Covid-19 pandemic.

     

    Said Naresh Gupta, co-founder and chief strategy officer of Bang In The Middle: “We’ve always believed in evolution and advising our clients on the latest in brand building. In the post Covid-era, brands shall gravitate even more towards digital content to connect with their consumers. The association with Songfest shall enable us to provide a new array of music based offerings to new and existing clients and shall enable them to reach out to newer audiences across different digital platforms.”

     

    Added Prathap Suthan, co-founder and chief creative officer, Bang In The Middle: “It is the age of co-creation. Our aim is to collaborate and create innovative music IPs that are not only highly engaging but also seamlessly allow a brand to convey its message to the viewer. Songfest India is a team of young and bright individuals and we’ve been impressed by their ideas and work ethic.”

     

    Said Gaurav Dagaonkar, co-founder and chief executive officer, Songfest India: “We’re excited about this alliance as it shall allow us to leverage Bang In The Middle’s proven expertise in creative storytelling, building brands and crafting hugely successful and memorable campaigns to create strong concepts. Prathap and Naresh are industry stalwarts who keep inspiring us and we look forward to creating some magic together.”

     

    The two agencies have worked on an ad hoc basis before and shall continue servicing their respective clients independently, while developing new ideas for potential clients together. “Work has already begun on a TikTok based campaign for a brand, as well as a series of shot-from-home music videos for another,” added Meghna Mittal, co-founder and chief marketing officer at Songfest India.