MxMIndia

Tag: Gaurav Chopra

  • On draft government guidelines for OTT platforms

    IAMAI seeks public consultation on OTT

    By Our Staff

     

    Given the news that the government intends to notify guidelines for OTT streaming, members of the Internet and Mobile Association of India (IAMAI) have decided to not stay quiet.

     

    Notes a communique sent by IAMAI vice-president Gaurav Chopra: “IAMAI is of the view that they have recently in consultation with the Ministry of Information & Broadcasting agreed to a Universal self-regulatory code that has been adopted by 17 of the leading Online Curated Content Platforms [OCCPs] in India, and have committed to its speedy rollout through an ’Implementation Toolkit’. The self-regulatory code, which is under implementation, effectively delivers on the goal of providing strong consumer protection, while delivering a solid foundation for content providers to build from.

    “Unfortunately, as things stand, as a responsible industry body and an ardent supporter of all Government policies and regulations, IAMAI is surprised to be not consulted on the draft guidelines for OCCPs that is being quoted in the media. Also, apart from the 17 OCC platforms that are signatories to IAMAI’s Universal Self-Regulation Code, there are producers, actors and other stakeholders who too should have been consulted before the guidelines are published. We firmly believe that regulations arrived at through wide stakeholder consultations are much more effective and more easily implementable.

    “On behalf of its members, IAMAI would like to appeal to the concerned Ministry to consider initiating a public dialogue by inviting comments on the draft guidelines for OTT Streaming Platforms, as was done in the case of Personal Data Protection Bill, Non-personal Data Governance Framework and numerous other rules and regulations.

  • Also appoints Amit Kumar Singh as Chief Business Officer

    IndiaLends appoints Animesh Bhartiya as VP – Brand & Marketing

    By A Correspondent

     

    Animesh Bhartiya
    Amit Kumar Singh

    IndiaLends has strengthened its senior leadership team with the appointment of Amit Kumar Singh as Chief Business Officer and Animesh Bhartiya as VP- Brand & Marketing.

     

    Singh was with Airtel Payments Bank while Bhartiya with Godrej & Boyce as Vice President – Brand & Marketing. Bhartiya has also been Managing Director at Wieden + Kennedy in Delhi after a decade-odd stint in various agencies in London.

     

    Commenting on the appointments, IndiaLends CEO Gaurav Chopra said: “We are happy to have best talent from the industry. IndiaLends as a company is committed to grow at an exponential rate. Having someone of Amit’s capabilities, we will continue to provide high quality experience to all our stakeholders. IndiaLends has become a popular consumer brand among Indian millennials. With Animesh’s rich experience in consumer space, we aim to strengthen our brand affinity further in 2020.”

     

  • Internet users in rural India are growing at the rate of 35 per cent

    IAMAI conclave highlights smartphone trends in India

    By A Correspondent

     

    The Internet and Mobile Association of India (IAMAI) conducted the fifteenth edition of its Marketing Conclave last week. The theme of the event was ‘Age of MadTech’ and the discussions were centered around ‘Future of Marketing.’

     

    Delivering the keynote address Manish Maheshwari, Managing Director, India Operations at Twitter India said there are 1.1 billion expected smartphone users in India by 2024, Internet users in rural India are growing at the rate of 35 per cent and Indians at large are expected to consume 18GB data per day by 2024.

     

    Manish Maheshwari – Managing Director, India Operations – Twitter | Panel Discussion

     

    Speakers at the conference were of the view that digital was the way forward for brands to achieve the highest RoI, and also to build trust and enagage with the consumers. The speakers opined that this being the age of millennials, digital would play a critical role to capture and engage with that generation. This would also pose exciting challenges for brands to capture their imagination.

     

    Commenting on the success of the conclave, Gaurav Chopra, Vice President, IAMAI said: “The conference is a great platform for aspiring marketers from various industries to discover the Age of MADTech. Experts from the marketing and advertising fraternity shared wonderful stories of how many brands have transformed/evolved with time using the right mix of marketing, advertising and technology. IAMAI strives to work with industry to push the envelope further for the betterment of the industry.”

     

     

  • The actor will be a part of an integrated marketing communications for Fifty Degree India

    Fifty Degree signs up Gaurav Chopra as brand ambassador

    By A Correspondent

     

    Fifty Degree has announced the signing of TV actor Gaurav Chopra as its brand ambassador. The actor will represent Fifty Degree India through their integrated marketing communications.

     

    Said Vinay Mehra, Founder and MD, Fifty Degree: “We are thrilled about the possibilities that will open up with our partnership with Gaurav Chopra in India. He mirrors the values of versatility, perfection that we steadfastly follow at Fifty Degree. This new association will enable us to explore newer avenues to reach our customers,”