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Tag: Gauahar Khan

  • The fashion brand launches influencer-led campaign for its new Fall Collection 2021

    Gauahar Khan collaborates with Style Island for its latest campaign

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Gauahar Khan (@gauaharkhan)

    Style Island, an online clothing store and styling consulting service, onboarded actor-model-influencer and fashion icon Gauahar Khan to start a new social media trend to unveil its latest Fall Collection 2021 with an Instagram Reels video.

     

    Commenting on the collection launch, Malika Mehta, CEO, Style Island, said: “The Style Island’s Fall Collection 2021: October Edition is a mélange of goddess gowns, shimmery sequin accents, lacy numbers, and voluminous ruffles. We have added a little oomph to our athleisure line with luxurious fabrics like velvet, which will never let one have a dull fashion moment! It’s an absolute delight to see people express themselves through fashion— exploring new silhouettes, embracing their quirks, discovering their unique signature styles, but most of all choosing comfort over everything else.  As the Style Island family expands, it gives me great pleasure to see women transforming their lives through our unique earning opportunity. I hope to see many more such transformations and success stories where Style Island can make an honest difference.”

     

  • Ex-contestants Siddharth Shukla, Hina Khan and Gauahar Khan will also be seen playing a crucial role in the season

    Bigg Boss to take off on October 3

    By A Correspondent

     

    The fourteenth season of Bigg Boss will premiere on October 3 at 9pm only on Colors and stream on Voot Select.

     

    Talking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said: “Our endeavour at Colors has always been to provide our viewers with uninterrupted entertainment – refreshing and exciting content and Bigg Boss has been a testament to this objective year after year. The last 6 months have been unprecedented and it brought along with it unexpected challenges and changes. With ‘Ab Paltega Scene, Kyunki Bigg Boss Dega 2020 Ko Jawab’ as the theme for this season, our aim is to amp up the excitement and ensure viewers forget their worries and are reminded of their normal lives. Adding to the experience, the Bigg Boss fans will get to watch the episodes before television on our premium video-on-demand service Voot Select along with 24 hours exclusive access into the house. I would also like to thank our partners- presenting sponsor Mobile Premier League, powered by sponsors- Dabur Dant Rakshak Ayurvedic Paste & TRESemmé and Associate sponsor- Ching’s for their support and trust in brand Bigg Boss.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “This is a unique season of Bigg Boss – the pandemic has disrupted our daily lives and with Bigg Boss we attempt to bring back some sense of normalcy into our consumers’ lives, to try and truly cater to ‘ab scene paltega/’. With each season of Bigg Boss, we have introduced new and fresh elements and themes to make it more engaging and entertaining for our audiences and this year is no exception. The Bigg Boss house will reimagine a normal scenario that we all have been missing out on with the inclusion of a salon & spa, movie theatre, and shopping mall facilities for the contestants. We broke all viewership records the previous season. So there’s a lot to look forward to. This year too we plan to take our viewers along on a roller coaster ride and the show will have a big twist in the first 14 days and something super exciting will follow. The thrill will multiply as the lineup of contestants and the different characteristics they bring with them will surely become a great family and friend circle conversation. Salman Khan, who has been the most gracious host is back again and we can’t wait for the excitement to unfold.”

     

    Speaking about associating with Bigg Boss, Abhishek Madhavan, Senior Vice President, Growth and Marketing, Mobile Premier League (MPL), said: “Over the years, Bigg Boss has established an outstanding connect with the audiences and has earned itself a massive base of dedicated fans. Our association with the property gives us a great opportunity to reach out to those viewers and engage with them through the show. Just like Bigg Boss, our app also caters to a vast audience base which makes it a perfect fit. As one of India’s biggest skill-based gaming applications in India, it’s an honor for MPL to be associated with one of the biggest reality properties, Bigg Boss and we look forward to a great association.”

     

    Added Abhishek Rege, CEO, Endemol Shine India: “Endemol Shine India has over the years broken multiple records with Bigg Boss! The show has established itself as India’s biggest reality program, one we are extremely proud of. Given the challenges that we have faced this year, we have taken every precaution possible when it comes to the health, safety, and sanitization of the cast and the crew. This season’s contestants will be required to be under quarantine for a period and will be tested before going inside the house. The theme of the show will also reflect in the elements of the house to give the contestants a feeling of normalcy. We look forward to furthering our long partnership with COLORS and to yet another exciting new season.”

     

     

  • Company to utilise innovative branding mediums to attract the Emerging Indians

    Videocon Telecom to invest 120 cr on Brand & Communication

    By A Correspondent

     

    Videocon Telecom, the telecom arm of the Indian conglomerate Videocon Group, is all set to connect with forward-looking, modern youth segment and extend its presence in the market. With Emerging Indians as its newly defined target audience the company has aggressive marketing and branding plans to capture the market. This fiscal year, Videocon Telecom will invest Rs 120 crore on Brand & Communication to connect with the fast emerging young mobile phone subscribers from Tier II and smaller towns.

     

    The company has roped in Gauahar Khan as its brand ambassador. With the new brand face that reflects the aspirations of the young India, the telco intends to reach out to its consumer with vibrant and energetic approach.

     

    In a short span of two years, the brand has emerged as one of the most preferred and fastest growing telecom players attaining the trust of over 10 Million consumers. The telco has attained leading position in its four operating circles with clear incremental customer market share leadership in Punjab and Haryana Telecom circles. Gauahar Khan’s popularity and immense youth appeal shall complement young and vibrant brand like Videocon Telecom, which engages the mass consumers via its innovative and excellent telecom services.

     

    Arvind Bali, Director & CEO, Videocon Telecom said, “Change is always good and refreshing and brings in vibrancy in the environment. We are pleased to add the noted celebrity, Gauahar Khan into our Videocon Family. Gauahar signifies a positive vibrancy, bold attitude, sense of dedication and reflects our brand spirit- young, vibrant, and cool. She represents the youth of today who are independent, expressive, confident, and carefree and brand conscious. Going apt with the same, this association has been established to connect with the youth consumers at ground level.”