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Tag: Gatorade

  • To inspire the new generation to stay active

    Hardik Pandya joins Gatorade family

    By Our Staff

     

    Gatorade announced its association with Hardik Pandya. This partnership comes on the back of Gatorade mission to reiterate the importance of hydration whilst being active.

     

    Commenting on the association, Ankit Agarwal, Associate Director, Energy and Hydration, PepsiCo India, said: “Gatorade has been a pioneer in hydration, providing athletes and people with active lifestyles with electrolytes and fluids to help replace what is lost in sweat. Hardik’s relentless spirit and unyielding determination to be physically fit, work hard and sweat it out time and again   align seamlessly with Gatorade’s philosophy of staying hydrated to help perform at one’s best. We are thrilled to welcome him to the Gatorade family.”

     

  • The digital film encourages people to work out from home

    Gatorade asks people to invest in personal fitness

    By A Correspondent

     

     

    https://www.instagram.com/p/CAM0w03n8oc/

     

    Sports drink Gatorade along with ace shuttler and Brand Ambassador PV Sindhu have released a digital film encouraging people to work out from home.

     

    Said Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India: “Even during these challenging times, it’s heartening to see that work hasn’t stopped for us. We continue to deliver our best. However, while juggling the current Work-From-Home situation, our individual health has taken a backseat and through this video, we intend to encourage people to take out time, work out from home and give due importance to their personal fitness.”

     

     

  • New film celebrates Gatorade's philosophy of enabling athletes to 'Win from Within'

    Gatorade pushes limits in ad targeted towards the CWG

    By A Correspondent

     

    Commonwealth Games 2018 was kicked off on Tuesday and sports drink brand Gatorade has released a new TVC bringing alive the truth of sweat replenishment.

     

    Gatorade has been powering their brand ambassadors Indian ace badminton player, P V.Sindhu and javelin thrower, Neeraj Chopra to push their limits and fight for gold at CWG this year. “Ever since coming on board, both Sindhu and Chopra have been able to extensively understand and work on their hydration, training and match-day nutrition needs,” states a communique, adding: “In line with Gatorade’s core belief to ‘Win from Within’, the new TVC cuts across all barriers of countries and language to resonate with every athlete participating in Commonwealth Games, pushing their own limits to strive until the finish line.”

     

     

  • New film captures Gatorade’s role in optimizing performances of top athletes

    PV Sindhu urges athletes to achieve more in latest film for Gatorade

    By A Correspondent

     

    PepsiCo India’s sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and Olympian PV Sindhu highlighting its commitment to keep top athletes across the world rehydrated and refueled for better performance. Alongside, PV Sindhu, the film also features international football superstar Lionel Messi and basketball player Karl Anthony Towns.

     

    In line with Gatorade’s campaign to ‘Sweat More’, P.V. Sindhu, who was taken on board as the brand ambassador last year, has successfully completed her sweat test at the Baltimore facility of Gatorade Sports Science Institute.

     

     

  • The iconic sports drink brand has come up with a vending machine that dispenses Gatorade only if you work up a sweat

    Gatorade kicks off new campaign with ‘Sweat It To Get It’

    By A Correspondent

     

    In line with its international brand positioning, Gatorade India has kicked off its new campaign with ‘Sweat It To Get It’. Gatorade has created a vending machine that senses your body heat before dispensing a Gatorade. The machine encourages users to first work up a sweat by doing any physical activity like running or jumping jacks and then stand in front of the machine. If a user is sweating enough, the machine automatically dispenses a Gatorade!

     

    Said Raghav Mehta, Manager, Brand Marketing – Gatorade, PepsiCo India Region: “The brand promise is simple – Gatorade helps replace what you lose in sweat during exercise. This machine not only helps demonstrate that in a fun yet effective way but also explains how exactly the sports drink works for your body.”

     

    Added Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney – the agency behind the idea: “The machine draws inspiration from the drink itself. When you exercise, muscles generate heat, increasing your body temperature. That’s precisely when you need Gatorade to restore the lost fluids in the process. We used Thermal Imaging to assess a user’s body heat. When it reached a pre-determined threshold, the machine dispensed a Gatorade. So in a way, it knows when you need a Gatorade!”

     

  • A company cannot claim right over the punchline in its logo if it has no relevance with the products, rules Ahmedabad Court

    Cos can’t claim irrelevant taglines: Court

    By Vishal Dutta

     

    A company cannot claim right over the punchline in its logo if it has no relevance with the products, a court in Ahmedabad has ruled last month, reminding of an earlier Pepsi Vs Heinz case, wherein the Delhi High Court disallowed monopoly over words commonly used to describe a product’s character.

     

    The latest ruling rejecting injunction appeal came after textile group Ashima sought trademark protection on its slogan Texcellence, inscribed in its logo, and urged the court to restrain a garments company Texcellence Overseas from using it. However, the court said Ashima Group never used the word “Texcellence” for its goods and there was no chance of confusion.

     

    In 2010, foods company Heinz won a case against soft drinks-maker Pepsi when the Delhi HC allowed it to adopt words used by Pepsi in the catchline for its sports drink Gatorade. Heinz’s Glucon-D advertisement said “Glucon-D Isotonik rehydrates fluids, replenishes vital salts and recharges glucose’, as against Pepsi’s tagline ‘Rehydrate, Replenish, Refuel’.

     

    In 2003, Gujarat-based Ashima alleged infringement by Ahmedabad-based Texcellence Overseas, saying it had originally coined the word “texcellence” from two different words Textile and Excellence. Ashima argued saying the catchline adopted since its inception in 1982 was synonymous with its reputation and goodwill, and Texecellence Overseas merely adopted the trademark in 1996 to confuse the public.

     

    Texcellence Overseas pointed out that Ashima did not sell any product with the trademark and that there were no instances of any confusion, according to its lawyer Samrat Mehta. An email query sent to Ashima Group remained unanswered.

     

    Abhishek Pandurangi, CEO, Closer2patents, says taglines or punchlines or slogans can be protected by trademark law only if one can show a relevant connection between commercial use of the products and the tagline.

     

    Trademark attorney Pranit Nanavati feels Ashima could have registered the word Texcellence separately and not just as part of the logo.

     

    Source:The Economic Times

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