MxMIndia

Tag: Gas-O-Fast

  • With Telgu comedian Brahmanandam and Bengali actor Biswanath Basu

    Gas-O-Fast releases second leg of multilingual TVC

    By Our Staff

     

    Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast launched the second leg of the multilingual TVC campaign with Telgu comedian Brahmanandam and Bengali actor Biswanath Basu. The TVCs releases in regional languages to effectively communicate with the local population.

     

    On the occasion, Joy Chatterjee, Associate Vice President of Mankind Pharma said: “We at Gas-O-Fast strive to take the product across the country. Given that the stomach-related issues have relevance across the country, we wanted to reach out to the potential audience residing beyond the metropolitan cities through the campaign and create recall value with the help of the regional actors who enjoy a massive fan base in the region.”

     

  • For its Gas-O-Fast, an ayurvedic antacid brand

    Mankind gets Brahmanandam as regional brand ambassador

    By Our Staff

     

    Gas-O-Fast, an ayurvedic antacid brand from the house of Mankind Pharma, has continued its association with Brahmanandam as its regional brand ambassador for Southern India. The brand will be launching a TVC featuring Brahmanandam, which will be rolled out soon on mainstream media platforms to mark the launch of Gas-O-Fast’s new range of flavours.

     

    Speaking on the association, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma, “We are glad to continue our association with one of the finest actors in the southern market. We are positive that our association will help us to explore new avenues in the market. We are determined to increase the product visibility in the southern market and create a top-of-the-mind recall value as the potential solution for all your stomach related problems.”

     

  • The campaign is in eight regional languages to capture wider audience

    Mankind Pharma launches TVC for antacid brand

    By Our Staff

     

    Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast has rolled out a new multilingual TVC in eight regional languages.

     

    Talking about the launch of new TVC, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma said: “Over the years, Gas-O-fast has captured optimum market share in the antacid industry and we aspire to become leader in this category. We are focused on driving penetration in the urban as well as in the rural markets and we are aggressively coming up with interesting and engaging campaigns.”

     

  • The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

    Gas-O-Fast unveils campaign

    By Our Staff

     

    Gas-O-Fast, an ayurvedic antacid brand from the house of Mankind Pharma, has unveiled the second leg of its influencer campaign featuring television actors Yogesh Tripathi, Nirmal Soni and Punjabi singer and comedian Karamjit Anmol.

     

    Talking about the campaign, Joy Chatterjee, General Manager, Sales and Marketing of Mankind Pharma said: “We are doing a three series campaign with these comedian celebrities and this is the second leg of the campaign which is focusing on online food ordering habits of individuals. We are rolling out this campaign in a phased-out manner to keep the brand recall during the festive season. People binge eat during the festive season which may cause Acidity and gas problems. Through this campaign, we aim to position Gas-O-Fast as “India ke Acidity ka Indian solution”, and a true companion to enjoy celebrations and occasions without any hesitation.”

     

  • The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office

    Columbus India wins digital duties of Gas-O-Fast

    By A Correspondent

     

    Columbus India has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma. The account was won following a multi-agency pitch and will be handled out of the agency’s Delhi office.

     

    As part of the new mandate, the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing Digital Media, SEO, SMO, website development and maintenance for Gas-O-Fast.

     

    Commenting on the new association, Joy Chatterjee, Asst. General Manager – Marketing, Gas-O-Fast said: “It gives us immense pleasure to partner with Columbus India as our digital social agency. This relationship will help Gas-O-Fast reach out to our potential users across the internet, thereby maximizing our reach and keeping our focus on the healthy lifestyle of our customers.”

     

    Added Nitin Sabharwal, Chief Business Officer, Columbus India: “Getting our first brand from Mankind Pharma is very exciting and we look forward to deploying our complete creative suite of services allowing us to deliver high social engagement for the brand.