MxMIndia

Tag: Garnier India

  • The agency will manage the brand’s entire digital and social media mandate

    Indigo Consulting bags Garnier India’s digital portfolio

    By A Correspondent

    Publicis Communications’ specialised digital agency, Indigo Consulting, has won the digital duties for L’Oreal India’s personal care brand, Garnier India. The agency will look after the digital and social media mandate for the brand. The account will be handled out of the agency’s Mumbai office, and was won after a multi-agency pitch.

    Pankaj Sharma

    Speaking about bringing Indigo Consulting on board as its digital agency, Pankaj Sharma, General Manager, Garnier India said: “The team at Indigo displayed an indepth understanding of how to make our brands relevant on social media. This, coupled with their consumer-centric approach and their data-driven insights made us believe that they are the right partner for us. I am sure they will help us become the most loved beauty brand in India.”

    Rajesh Ghatge

    Added Rajesh Ghatge, CEO, Indigo Consulting: “We are glad to be working with Garnier to lead this digital evolution through meaningful content and deep engagement. Today, the burden of behaviour change is almost entirely on the traditional TV commercial. But at Indigo Consulting, we will make an impact by leveraging our ‘Play’ platform. Play uses data across social and other channels to create result-oriented experiences for the brand on digital. I look forward to our team creating some fantastic digital acts for this exciting brand.”

     

     

  • Through this integrated campaign, Garnier Men aims to leverage television and social media to promote the product

    Garnier Men fights pimples in its new integrated campaign

    By A Correspondent

     

    Garnier Men has launched their new marketing campaign featuring Sushant Singh Rajput for their Acnofight facewash,set in the context of cricket. The first leg of the campaign was launched on 1st May with a 20-sec TVC.

     

    Through this integrated campaign, Garnier Men aims to leverage television and social media to promote the product. With digital and TV being the lead mediums, the brand is planning innovative contests to engage directly with consumers and educate them about the product benefits.

     

    On the new campaign, Pankaj Sharma, General Manager, Garnier India said “We are excited to present this new campaign as it fits the brand very well. Garnier Men is today the No. 1 brand in Mens Cleansers and is about an active, healthy life free from any skin problems. Our consumers are big on sports and with the current conversations around cricketing events in the country we felt this campaign would instantly connect with the target audience. Sushant too, has had a strong association with the sport and is a sought after influencer. We’re hoping to communicate our product benefits through a campaign that speaks the same language as our consumer.”

     

    Payal Vaidya, Executive Creative Director, of Publicis Communications Pvt. Ltd., from the agency helming the brand, added, “We’ve always pushed the envelope when it comes to Garnier Men. And this time around too, we’ve done exactly that. The creative challenge was to communicate the efficacy of the product whilst keeping it engaging and super relevant. So, we used a language that everyone in our nation speaks – Cricket, to deliver the key message #HitPimplesForASix. With cricket itself undergoing innovation, it was only fair its manifestation remains equally innovative. Grooming + Sport + Innovation = Now that’s Garnier Men for you!”