MxMIndia

Tag: Garnier Fructis

  • This is the first time that Garnier Fructis has signed on a brand ambassador in India

    Alia Bhatt to endorse Garnier Fructis in India

    By a correspondent

     

    Haircare brand Garnier Fructis has announced actor Alia Bhatt as the new face of the brand in India. This is the first time that Garnier Fructis has signed on a brand ambassador in India. Alia Bhatt will feature in a series of campaigns for Garnier Fructis this year.

     

    Speaking about her association with the brand, Alia Bhatt said, “My hair is very important to me and I only trust Garnier Fructis which has always been my favorite shampoo. I love it’s fruity, long lasting fragrance and the way it leaves my hair feeling nourished and strong. The new Garnier Fructis shampoos & conditioners have been specially developed for Indian Hair. I hope every girl using Garnier Fructis benefits from it the way I have”.

     

    Commenting on Alia’s association with the brand, Rupika Raman, General Manager, Garnier said, “We’re very happy to welcome Alia on board as the face of Garnier Fructis. Her personality and energy finds great synergies with Garnier Fructis. No other brand is as synonymous with youth and vitality as Garnier Fructis. Alia brings both these qualities to the table with her talent and individuality.”

     

  • Online and offline activity introduced fans to the new, improved formula

    Garnier’s ‘blind use test’ woos consumers across India

    By A Correspondent

     

    With a keen understanding of the needs of Indian women when it comes to hair, Garnier Fructis recently engaged in another initiative by reaching out to college students, women from housing societies and bloggers in a unique manner by getting them to experience the new Garnier Fructis Long & Strong shampoo and conditioner through a ‘blind use test’ campaign.

     

    The on-ground and online activation of the campaign was conducted in various cities across the country including Pune, Patna, Guwahati, Ludhiana, Lucknow, Jaipur, Coimbatore and Vijayawada.

     

    Conceptualized and executed by digital marketing agency FoxyMoron, the online campaign kicked off with over 50 top beauty and lifestyle bloggers across India experiencing and reviewing the new Garnier Fructis Long & Strong shampoo and conditioner. Bloggers received a package of the ‘Love Long Hair’ shampoo and conditioner and used it for a period of two weeks. Upon revealing the name of the brand within two weeks across Facebook, Twitter and YouTube, their reactions were captured on video.

     

    Commenting on this activity, Rupika Raman, General Manager, Garnier said, “We were very excited to undertake this consumer outreach activity as our aim is to educate consumers about the Garnier Fructis’ new and improved formula and also to capture real experiences and feedback of consumers. Our formula has changed and it is important for us to reach out to consumers and get them to try the product and see and feel the difference themselves. After the activation, it is wonderful to see such an overwhelming response from our consumers, which also means that new generation Garnier Fructis has met its consumer expectations.”

     

    Harshil Karia, Co-founder & Digital Strategist, FoxyMoron commented, “Quality perception is highly related to a consumer’s purchasing behavior. Hence, the ‘Love Long Hair’ campaign aimed to generate trials for the new, improved Garnier Fructis shampoo and conditioner and simultaneously, also develop loyalists through advocates of the brand who influence consumer preferences.  The biggest learning for us has been the importance of developing a deeper and strategic connection with influencers on the digital platform.”