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Tag: Ganga Ganapathi

  • The campaign promotes the brand new concept of gifting lingerie to your besties

    amante redefines the art of gifting with their #GiftLingerie campaign

    By A Correspondent

     

    amanté, the premium lingerie brand launched its #GiftLingerie campaign.The campaign celebrates a unique and unabashed relationship that women share as friends with each other today. amanté is breaking the status quo and introduces women to the concept of gifting lingerie to their best friend. The insight is based on a recent survey that women perceive lingerie as personal and intimate, making it a unique gifting option for the person they share life’s best moments with – ones’ best friend.

     

    To bring alive the spirit of the idea, the campaign film portrays best friends who share a memorable lingerie gifting experience. The campaign celebrates confident, vibrant, everyday women and their attitude, aspirations and emotions, which make them multi-faceted, and unique.

     

    The best part about choosing to #GiftLingerie is that it doesn’t restrict itself to an occasion. The campaign also aims at paving the way for self-love- gifting to oneself, a philosophy that the brand strongly believes in. “When you’re partnering a brand whose tagline reads “Dare to Be”, a bold idea like this isn’t really an option”, say Neel &Vinod, the Executive Creative Directors at Leo Burnett Orchard, Bengaluru.

     

    “It’s always exciting to tap into a consumer trend and build brand relevance around it. Girlfriends have never been openly celebrated for how much fun and lack of inhibition they bring into each other’s lives as they are today. The brand takes this insight and weaves a story while creating a never before opportunity that’ll make you see intimate as well as fun gifting in a completely new light”, says Ganga Ganapathi, VP & Branch Head, Leo Burnett Orchard, Bengaluru.

     

    “We believe that the new brand campaign will definitely keep people intrigued, excited, informed and involved. amanté was built on an ethos of doing things differently, of challenging the norm and because of this we’ve had many firsts including being the first to introduce the lingerie gifting experience”, says Smita Murarka, Head, Marketing , MAS Brands-India

     

    “We want to reach out to a larger number of consumers in the country and spread awareness of the brand via the campaign”, she adds.

     

  • Leo Burnett Orchard has handpicked a team to match its ambitious vision for the agency

    Leo Burnett Orchard appoints Mahuya Chaturvedi as COO

    By A Correspondent

     

    Mahuya Chaturvedi

    Leo Group has appointed Mahuya Chaturvedi as Chief Operating Officer of its second agency, Leo Burnett Orchard. She takes over from Kaizad Pardiwalla who quit the agency as COO in November 2016. Meanwhile, the Leo Group has elevated the status of the agency as the second agency in the group and not just as a subsidiary of the Leo Burnett India.

     

    The core management team of Saurabh Varma, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia, and Dheeraj Sinha, Chief Strategy Officer, Leo Burnett, South Asia, will oversee both the agencies in their respective capacities.

     

    Said Saurabh Varma, Chief Executive Officer, Publicis Communications, India: “Both the agencies will have the same DNA and will work to further the core philosophy of HumanKind that is so distinct to The Leo Group. In the last three years, the group has invested in assets like Indigo Consulting, IndigoiStrat, Leo Burnett Experience, and Greenhouse. These core offerings will be deployed by both agencies to create integrated solutions for their clients. Leo Burnett Orchard will also access MSL Group, Publicis.Media and Sapient in India to offer transformative solutions to its clients.”

     

    Meanswhile, Chaturvedi will be based in Mumbai and will report to Varma. Rohitash Srivastava has been appointed as National Head of Strategy at Leo Burnett Orchard. He comes in from Sapient.Nitro, where he was the Strategy Planning Lead – North India. Rohitash will be based out of Bengaluru. AmodDani has joined the agency as the Executive Creative Director, Mumbai. Daniis a multiple award-winning creative powerhouse with 10 years of solid creative knowhow. He has worked across agencies like Sapient.Nitro and Publicis, and has spent over five years in Leo Burnett, during the course of his career.

     

    Sharmine Panthaky will continue to be the Branch Head at Leo Burnett Orchard, Mumbai. Partnering her will be Amritraj Thakur, who has joined as the Vice President – Brand Strategy, Mumbai. Amod will work closely with Sharmine and Amritraj to further the creative product from the west region.

     

    Ganga Ganapathi, Branch Head, Leo Burnett Orchard, Bangalore will continue to work closely with Neel Roy and Vinod Eshwer, Executive Creative Directors, Bangalore. Additionally, Rina Francis, Finance Director, and Reena Nair, the People & Culture Manager and Head of HR at Leo Burnett Orchard, will oversee respective functions across the Mumbai and Bangalore offices. With this, the key leadership structure at Leo Burnett Orchard is now in place.

     

    On her new role, Chaturvedi said:“I am extremely excited to be a part of Leo Burnett Orchard, especially to lead over a 100 people across Mumbai and Bengaluru. I couldn’t have come in at a more opportune moment, when the agency is seeing such dynamic momentum and is handling some of the most marquee brands in the country. My vision isn’t to just make Leo Burnett Orchard the fastest growing agency, but to also create some incredible integrated work using the ‘Power of One’ and harnessing the Group’s cutting-edge specialist functions.”

     

  • Her last stint was with Ogilvy Soho Square as VP & Head of Office, with brand engagements such as Himalaya Herbals, Bangalore International Airport, Air Asia and Diageo

    Ganga Ganapathi joins Orchard as Sr. VP & Branch Head for Bangalore office

    By A Correspondent

     

    Ganga Ganapathi has joined Orchard Bangalore as Sr. Vice President & Branch Head.

     

    Ganga joins Orchard with 18 years of experience, with eight years in advertising following which she spent five and a half years at HP Global Analytics. Ganga’s advertising stint began with DDB Mudra & Ogilvy where she worked on brands such as IBM, TTK Prestige, Titan, Lenovo and Diageo. In 2013, she moved back to Ogilvy as Vice President of the IBM global business. Her last stint was with Ogilvy Soho Square as VP & Head of Office, with brand engagements such as Himalaya Herbals, Bangalore International Airport, Air Asia and Diageo.

     

    Speaking about her new role, Ganga Ganapathi, Sr. Vice President & Branch Head, Orchard Bangalore says, “For me, joining Orchard has meant buying into an audacious dream, a dream where the foundations have been laid and now need building upon. After so many years spent in advertising, one grows to love the business for everything that it can be, and must be. I’m hoping to make a difference to this wonderful world we love (or love to hate) while also achieving some ambitions that are very close to my heart in the space of growing people, storytelling and concrete business impact.”

    Apart from her day job, Ganga is actively involved in the #saveRCauvery campaign, and campaigning for greater gender diversity in the corporate world.

     

    Speaking about Ganga’s new role at Orchard, Kaizad Pardiwalla, Chief Operating Officer, Orchard Advertising says “Ganga has extensive experience in the advertising industry, having worked on well-known brands such as Diageo, Lenovo, IBM, Air Asia, Himalaya. Orchard is an agency with tremendous upward momentum and is constantly delivering discontinuous business growth for our clients through our philosophy of Culture Hacking (leveraging strong and relevant cultural insights to fuel brand growth). Orchard today is recognized as a #GreatPlaceToGrow for both, brands and its people. And I am delighted for a talented and creative professional like Ganga to get on board and drive our vision and purpose further.”

     

    In her new role, Ganga will be replacing Neha Contractor, current Branch Head & Vice President at Orchard’s Bangalore office. Neha who joined Orchard in March 2014 will be moving onto another role within the group.

  • Communication to the target audience gets re-defined through its new TV campaign

    Himalaya Herbals ‘First Pimple’ campaign gets a fresh look

    By A Correspondent

     

    The Himalaya Drug Company has launched its new TVC to drive the usage of its flagship product – Himalaya Herbals Purifying Neem Face Wash. The campaign captures emotions attached to the first pimple and how teenagers turn to their near and dear ones to seek solutions.

     

    The new TVC has been conceptualized by Soho Square and directed by Gajraj Rao. Backed by the consumer insight, the 30 sec ad showcases teenagers turning to their family for advice on skincare especially when it includes concerns like pimples. Himalaya’s new commercial reveals how two siblings bond over a shared concern while also throwing light on the emotions attached with the first pimple. The elder sister helps her younger sister by motivating her to face her first pimple. The commercial ends with the functional benefit of using Purifying Neem Face Wash for pimple free skin, with the underlying message ‘Himalaya sabse pehle’

     

    Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company said, “Himalaya Purifying Neem face Wash is our flagship product of the portfolio.  Being market leaders, we plan to increase awareness on Facial Cleansing and thereby drive category penetration and growth which is pegged at INR 1640cr and growing at 17%. Providing ‘Pimple Free Healthy Skin’ to teenagers has always been our endeavor, and the new commercial delivers the message in an interesting way. The communication has been backed by strong consumer insights and we feel the commercial will connect with the teenagers and enable them to have Pimple free Healthy Skin.”

     

    “Only 11 per cent of Indian households use face wash and there is a huge potential to drive penetration. Our First Pimple campaign is planned towards recruiting new users in the category. Pimple is one of the bigger skin problems that Indian girls on the face. They start dealing with it at an early age of 13. The campaign connects with these girls and assures them of a solution with Himlaya neem face wash.

     

    Consumer study reveals that when girls get for the first time, it starts playing on their mind and they get distracted. Elder siblings play an influential role at this age. The sweet bantering between 2 sisters in the communication drives emotional connect with these girls and builds positive inclination towards the brand” says Rahul Panchal, Marketing Manager, Face Care.

     

    “Himalaya Neem face wash created the face wash category in India and continues to carry the responsibility of inspiring new entrants.  In its current avatar the communication taps into the trend of talent and performances being an important part of our audience’s life. The brand continues to build on the theme of trust and confidence that it has come to be known for,” said Ganga Ganapathi, Vice President, Soho Square