MxMIndia

Tag: Ganesh Chaturthi

  • Unveils a select range of modaks

    Haldiram unveils Ganesh Chaturthi campaign

    Haldiram’s, the traditional sweets brand, has rolled out a Ganesh Chaturthi campaign.

    Said Kailash Agarwal, President – Retail, Haldiram’s: “Ganesh Chaturthi is close to the hearts of millions, and modaks are an integral part of the vibrant celebrations. With our campaign ‘Ganpati ke Geet Gaao, Aur Modak ka Swaad Ghar Laao,’ we aim to bring the authentic taste of Ganpati’s prasad to homes across India. Our range of modaks aims to showcase the rich culinary heritage and diversity of our country and treasured moments that bring families together during this special festivity.”

  • There will be no scheduled update or the newsletter tomorrow

    Ganesh Chaturthi holiday tomorrow

    By Our Staff

     

    Our offices will be closed on Tuesday, Septmber 19 on account of Ganesh Chaturthi. Hence there will be no scheduled update or the newsletter tomorrow.

     

    See you on Wednesday, September 20.

     

  • Exhibits Maharshtrian-heritage inspired jewellery collection – Sankalp

    Kalyan Jewellers celebrates Ganesh Chaturthi with digital ad campaign

    By Our Staff

     

    Kalyan Jewellers celebrates the occasion of Ganesh Chaturthi (31 August) with the launch of its digital ad film, featuring regional brand ambassador for the state of Maharashtra – Pooja Sawant. The actor is seen wearing jewellery from Kalyan Jewellers’ Maharshtrian-heritage inspired jewellery collection – Sankalp.

     

    Paying ode to the true ‘Vighnaharta’ – Lord Ganesha, the ad film captures intricate details of the traditional rituals and customs practiced across households in India. The ad sequence themed around the occasion, features brand ambassador Pooja Sawant wearing a brautifully-crafted choker set from Kalyan Jewellers’ Sankalp Collection.

     

    As part of the festive offers, the jewellery brand has announced up to Rs. 10,000 off on every Rs. 1 lakh worth of diamond jewellery purchases*. Furthermore, Kalyan Jewellers will be giving away instant discount of up to Rs. 300 off per gram on making charges* as well as Rs. 50 more per gram on Old Gold Exchange*.  The jewellery brand has introduced the ‘Special Kalyan Gold Rate’ standardizing the price of gold across all Kalyan Jewellers’ showrooms in India, which is the lowest in the market. Customers can avail the exciting range of offers from across Kalyan Jewellers’ showrooms in India. The one-of-its-kind offers are valid until 30th September 2022.

     

     

  • Published as part of the July – Sept 2021 Special Festival Edition Think Report

    Ad volumes spurt as festive season starts: BARC report

    By Our Staff

     

    Advertising  volumes on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising – which is the highest this year – as per BARC India’s July – Sept 2021 Ad Volumes – Special Festival Edition Think Report.

     

    Ad Volumes on TV in the Ganesh Chaturthi week, notes the report, grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019.

     

    Speaking on the trend, Aaditya Pathak, Head of Client Partnership and Revenue, BARC India, said: “The momentum of more and more brands banking on television advertising continues to be visible with 3397 new brands entering the medium in the July-Sept quarter of 2021, and that too with a 51% share of total brands advertising. The number of advertisers on TV is also the highest for the quarter at 4226. As we have seen in earlier years, marketers are clearly leveraging the reach and power of TV to raise the visibility of their brands this festive season. The strong growth of Ad Volumes in Q3 – which is 40 million seconds higher than in Q2 – also points to the positive sentiment regarding the improving economic and business environment.”

     

    Adds the report: “Ad Volumes on TV for September 2021 is the highest since 2019, registering a 15% growth over the same period in the previous year. While FMCG continued to maintain its leadership position with a 29% growth in Ad Volumes against the same period in 2019, the E-commerce sector has also shown a healthy 26% jump over 2020. While the strong upward trend in TV advertising is seen at the overall level as well as across all languages, the highest spurt was observed for Bhojpuri language channels, where ad volumes were more than double that of 2019, and 38% higher than in 2020. While Hindi language channels account for the largest share of TV advertising, Tamil & Telugu language channels witnessed a robust growth over the previous year, 2020.”

     

  • Our offices are closed for Ganesh Chaturthi tomorrow, September 10. Hence there will be no scheduled updates and newsletters on Friday.

    We’re closed for Ganesh Chaturthi. See you on the 13th

    By Our Staff

    We wish all our readers on Ganesh Chaturthi.

    Our offices are closed for Ganesh Chaturthi tomorrow, September 10. Hence there will be no scheduled updates and newsletters on Friday.

    We’ll be back on Monday, September 13.

    See you then.

  • … this Ganesh Chaturthi with ‘Iss Saal Har Ghar Pandal’ campaign

    Gemini Sunflower looks to spread festive cheer…

    By A Correspondent

     

    With Ganesh Chaturthi coming up, Gemini® Sunflower Oil, the flagship brand of Cargill’s oils business in India, is celebrating the ‘Iss Saal har Ghar Pandal’ campaign.

     

    Speaking on the campaign Subin Sivan, Marketing Head, Cargill’s oils business in India said, “Ganapati is one of the most popular festivals in Maharashtra. As a brand that is rooted in Maharashtrian culture, Gemini has integrated itself with the Ganapati festival over the years. While a lot has changed this year due to the pandemic, we believe the festive cheer and energy during Ganesh Chaturthi should not change. Our campaign ‘Iss Saal Har Ghar Pandal’ encourages our consumers to celebrate the festival at home keeping the original festive spirit intact.”

     

    Said Karthik Nagarajan, Chief Content Officer, Wavemaker: “Ganesh Chaturthi is an indelible part of Maharashtrian culture and as the pandemic threatens the festivities this year, Gemini wanted to reassure its audience that the real spirit of the festival is safe in our hearts and homes. Hence, we came up with the idea of ‘Iss Saal Har Ghar Pandal’, which captures the current sentiments of the region beautifully. The film is a great testament to the spirit of Ganesh Chaturti, which is more than a religious festival in the region and also the long-standing cultural linkage of the brand to this market. We are deeply thankful to our wonderful client who inspired us to deliver this emotional film”

     

     

  • There will be no edition on Monday… we’ll see you on Tuesday, September 3

    Ganesh Chaturthi Holiday on Monday, September 2

    By A Correspondent

     

    It’s Ganesh Chaturthi on September 2 and our offices will be shut on that day. Therefore there will be no edition and scheduled updates on Monday… we’ll see you on Tuesday, September 3

     

     

  • Consumers need to log on to www.wineasy.shop to upload their invoice, write a slogan and be eligible for the weekly draw

    Times group conducts ‘WinEasy’ to incentivise readers

    By A Correspondent

     

    The Times of India group has launched a big bang promotional initiative called ‘Win Easy’ which started in the Ganesh Chaturthi week and will end around Diwali.

     

    The aim of the nine-week exercise is to build up the festive fervour by encouraging consumers to shop to their heart’s content and get rewarded for it. The contest will be open to all consumers who shop for more than Rs. 2500 by purchasing products of any of the brands advertised in the Times Group publications viz., The Times of India, The Economic Times, Mirrors, Navbharat Times, Maharashtra Times, Ei Samay and Vijay Karnataka.

     

    Consumers need to log on to www.wineasy.shop to upload their invoice, write a slogan and be eligible for the weekly draw. The draw will happen every week (defined as Monday to midnight of Sunday) and invoices dated within a respective week will be eligible for that week’s draw.

     

    Notes a communique: “Thanks to Win Easy, brands now have one more reason for advertising in the Times Group publications, as consumers are incentivised to purchase their products. The more they advertise, the more they stand to gain.  Consumers stand to win a car every week. Other prizes include 40 inch TVs, Smartphones and 2gm gold coins.”

     

     

  • We’ll be back on Friday, September 14 with our updates and newsletter

    We’re closed on Sept 13 for Ganesh Chaturthi

    By A Correspondent

     

    Our offices will be closed on Thursday, September 13, as it’s Ganesh Chaturthi. We’ll be back on Friday, September 14 with our updates and newsletter. With greetings for Ganesh Chaturthi!

  • Yesterday's Times of India, Delhi edition had 100+ pages including 45 full-page commercial ads, notes Indrani Sen

    Indrani Sen: Celebrating with Print

    By Indrani Sen

     

    It has become fashionable among professionals in the media and advertising industry to denounce print media and debate how long it is going to survive in India against the onslaught of digital media. However, the reality seems to show a different picture at the beginning of this festive season. Yesterday’s Times of India, Delhi edition had 100+ pages including 45 full-page commercial ads. The “Cover on Cover” concept has probably created a record with the TOI masthead and front page news starting from page 10 after 9 full page ads!

    If the advertisers are willing to pump in so much of their advertising budgets on Print media during the festive season, we can write off the prophecy of Print Dying in India in near future. The question of arresting the decline in the rate of growth of revenue is a challenge which will keep on haunting the Indian Print media, but it will take many more years before the growth becomes negative.

    The festive season kicks off with Ganesh Chaturthi in Maharashtra and Onam in Kerala among some other regional festivals across India. This year, Mathrubhumi launched a campaign with integrated media solutions around Onam and reaped benefits both in terms of readership and revenue. (http://www.mxmindia.com/2017/08/mathrubhumi-offers-unique-integrated-media-solutions-for-brands-in-kerala/). Apart from the English newspapers, it seems that regional newspapers in most of the states are also doing well during this festive season. In West Bengal where Durga Puja rituals commence from September 26ty, decent ad traffic has been showing in all the Bengali newspapers apart from the English newspapers.

    Recently, we held a Communication Summit at Symbiosis Institute of Media & Communication, Pune, where we invited speakers from the industry to share “Stories from the Field” with our students. Among other speakers, we had invited Basant Rathore, Senior VP, Strategy, Business Development & Brand at Jagran Prakashan Ltd. The “Stories from the Field” shared by Rathore were a great learning experience for our students as well as faculty. I, personally, have decided to research more on Indian regional newspapers and to document reasons behind their phenomenal success.

    Ever since I have started writing this column in mxmindia.com, I have written only three articles on print media. Exactly two years back, on September 28, 2015, I wrote a piece “Why our Print Majors must come out of their Comfort Zones?” which was followed by “The Seismic Shift” on February 1, 2016 and”Indian Magazine Industry needs to look beyond Print” on March 6, 2017. I might have touched on print media in other articles which were not exclusively on the print media.

    We will be able to assess the total spend of festive advertising in print and its performance in comparison with other media after the Adex for the festive seasons get published. In the meantime, let us celebrate this festive season with Print!

     

     

  • Our offices will be closed on Friday, August 25 on account of Ganesh Chaturthi

    Happy Ganesh Chaturthi! Next update on Monday, Aug 28

    Our offices will be closed on Friday, August 25 on account of Ganesh Chaturthi. We wish our readers a happy and joyous festive season. We will not carry any news updates on Friday, and will be back with our newsletter on Monday, August 28

     

  • Our next update and newsletter will be on Tuesday, September 6

    We’re closed on Sept 5 for Ganesh Chaturthi

    By A Correspondent

     

    Our offices will be closed on Monday, September 5, as it’s Ganesh Chaturthi. We’ll be back on Tuesday, September 6 with our updates and newsletter. With greetings for Ganesh Chaturthi and Teacher’s Day