By A Correspondent
Leading baby care expert, Johnson’s announced the launch of India’s largest dedicated baby care YouTube channel with over 100 videos across 12 categories. The Johnson’s ‘Best for Baby’ channel is a dedicated video channel aimed at providing new parents a holistic guide on baby care and parenting. Designed to cater to the needs of millennial parents, the channel offers new parents help through detailed videos, specially curated for the channel by baby care experts and discerning peers.
Talking about the ‘Best for Baby’ channel launch, Ganesh Bangalore, Vice President, Marketing, - Johnson & Johnson, Consumer, India  added, “Our ongoing dialogue with moms, in addition to research in the segment, revealed a need-gap for millennial parents in India regarding reliable and researched baby care information online. The research clearly showed that new moms are using online search as their primary way to find parenting information. With this background it made sense for us to create ‘Best for Baby’ channel providing parents with a credible source of information on baby care. With over 70,000 views a day, on an average in its pilot phase, we seem to have created a platform that is an answer to the needs of our consumers.â€