MxMIndia

Tag: Gameskraft

  • 'Champions ka culture' is the new mantra

    Rummy Culture ropes in sports legends for campaign

    By Our Staff

    Rummy Culture has ntroduced its marquee campaign “Champions yahan bhi bante hain, Rummy Culture, Champions ka culture” with sporting legends in a bid to promote champions in rummy. The campaign features sporting legends from India’s favorite sports.

    Said Amit Kushwaha – Head Brand Strategy – Gameskraft: “At Rummy Culture our constant endeavor has been to change the way rummy is perceived. We want to debunk myths surrounding the sport, make it accessible and foster a community of professional rummy players and encourage more players to sign up. We are the only ISO 9001:2015 certified gaming platform, which ensures a safe, and secure gaming ecosystem for our players. Our aim is to give every player a premium and hassle-free rummy-playing experience on our website, android and iOS Apps. Through this campaign, we are trying to bring Rummy equal to other sports & move out of the space of gaming. Rummy also requires skills like focus, concentration, practice, quick thinking, strategic thinking and planning like any other game.”

     

  • The debut television campaign focuses on brand building and performance

    Gameskraft awards media duties to DCMN India

    By A Correspondent

     

    Online gaming company Gameskraft has appointed DCMN India to handle the media duties for its flagship product Rummyculture.

     

    Bindu Balakrishna

    DCMN India bagged the business following a multi-agency pitch and the account will be serviced from its Gurugram office. The mandate includes managing the brand’s TV media duties across different markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics. The account will be led by Bindu Balakrishnan, Country Head, DCMN India.

     

     

    Speaking on the association, Prithvi Singh, Founder & CTO, Gameskraft, said: “We began our journey with Rummyculture in late 2017, and it has emerged as one of India’s most played rummy games within a short period of time. With over one million registered users on its website and Android/iOS applications, Rummyculture has certainly struck a chord with gaming enthusiasts across the country. The launch of our first TVC at this exciting time is an effort to strengthen our position in the market. The TVC rightly reflects our brand persona of being a fun and engaging platform for Rummy enthusiasts. We are happy to be associated with DCMN India as our media partners. Their KPI-driven approach towards media planning was well in line with our marketing needs. They understood the requirements of the brand and executed a seamless campaign.”