MxMIndia

Tag: Games24x7

  • To foster innovation in online gaming sector

    Games24x7 refreshes brand identity

    By Our Staff

     

    Games24x7, the online skill gaming company, has unveiled its new brand identity, marking a milestone in the company’s 17-year journey.

     

    At the unveiling of the new brand identity, Bhavin Pandya, Co-founder and Co-CEO, Games24x7 said: “At Games24x7, our path has been shaped by an unwavering dedication to a scientific mindset, our focus on user-centricity, and our incredible teams that wholeheartedly embrace this scientific approach. Our fresh brand identity goes beyond mere visual change; it stands as a reflection of our profound enthusiasm for these core principles and the continuous advancement within the online gaming sector. The rejuvenated brand identity underscores our technological expertise and commitment to harnessing cutting-edge technologies like AI/ML to create hyper-personalized gaming experiences to entertain our users.”

     

  • The 14-film ad campaign is designed and created by The Script Room

    My11Circle unveils new campaign

    By Our Staff

     

    Games24x7, the online skill gaming company, has unveiled a new campaign for its fantasy platform My11Circle featuring cricket icons like Sourav Ganguly and VVS Laxman and emerging talent Shubman Gill and Ruturaj Gaikwad. The 14-film ad campaign is designed and created by The Script Room.

     

    Speaking on the launch of the campaign, Saroj Panigrahi, Vice President, My11Circle said: “My11Circle has emerged to be one of the top fantasy sports platforms in India witnessing 100 percent growth in user base last year. This is a testimony of our commitment to provide intuitive and personalised gaming experience to the players and rewarding their skill and passion for the game.”

     

    Added Ayyappan Raj, Co-Founder, The Script Room: “It has been a great experience working with the My11Circle team again, and co-creating an interesting campaign for the IPL. We came up with the thought ‘My11Circle is offering the biggest prize, now everything else will look small’. And we wrote a bunch of interesting scripts – keeping in mind the duration of the films, the celebrity time and executional constraints. With fantastic direction and international quality VFX, Achowe and the team at Chalk & Cheese made the idea come alive brilliantly. We’re very happy with the way the campaign has come about, and we are positive that it will be well received.”

     

     

  • With a mass media campaign of 19 films created by The Script Room

    Ganguly & Laxman unite for My11Circle

    By Our Staff

     

    Games24x7, a multi-game platform, has launched a mass media campaign during the T20 World Cup targeting cricket fans.

     

    Speaking about the promotional campaign, Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7 said: “We are very happy to have a partner like The Script Room in conceptualising and launching this campaign. We set out to give a tribute to the game of cricket, celebrating the passion of Indian cricket lovers, and the campaign captures the sentiment extremely evocatively. We’re delighted with the initial response from all quarters, and are glad that cricket fans are enjoying yet another unique offering from My11Circle”.

     

    Added Rajesh Ramaswamy, Co-Founder, The Script Room: “It’s a very simple and fundamental thought. All of us know that India has a huge attachment and crazy following for cricket. And this love and passion often gets expressed through what is called ‘fan-giri’. The films are trying to capture this through multiple stories – deewangi for our favourite stars, and deewangi for our favourite game. We are really lucky and super delighted that Abhinay Deo came on board. Only he could’ve captured this madness in the scale and spirit that it finally came out.”

     

  • Titled 'Game ke Deewane' celebrates the passion of Indian cricket fans

    Sourav Ganguly in new My11Circle campaign

    By Our Staff

     

    Games24x7, multi-game platform, has launched a new campaign for the upcoming ICC T20 World Cup, on its sports platform, My11Circle. The campaign titled ‘Game ke Deewane’ celebrates the passion and dedicated support of the Indian cricket fans.

     

    Speaking about the new campaign, Bhavin Pandya, Co-Founder and CEO, Games24x7 said: “The World Cup is the pinnacle tournament for cricket. This edition is happening after a hiatus of five years, so there is a lot of anticipation and excitement amongst the Indian fans. This excitement hits an apogee, when India performs well, so this particular campaign is our humble tribute to the game of cricket and to all the unconditional supporters of team India.”

     

    Added Saroj Panigrahi, Vice President, My11Circle: “We have a commitment to cricket fans across the country, and it is our constant endeavor to make them feel special through unique offerings every T20 season. We have been encouraged by the response to our previous campaigns, which is what motivates us to come out with a fresh promotion every season that are focused on allowing our participants to think, strategize, meticulously plan and to test their skills.”

     

  • As a My11Circle brand ambassador

    Games24x7 gets on board Ajinkya Rahane

    By Our Staff

    Games24x7 has appointed Indian Test team vice-captain Ajinkya Rahane as a brand ambassador of its sports platform My11Circle.

    Said Saroj Panigrahi, Vice President, My11Circle: “As we prepare for yet another exciting cricket season, we are delighted to welcome Mr Ajinkya Rahane, one of the coolest and most courageous batsmen in international cricket, to the My11Circle family. With support and love from a community of 17 million+ skill gamers, My11Circle has become one of the top three fantasy sports platforms in less than two years since its launch. With Mr Rahane’s appointment, we will continue to provide awesome game playing experiences to fantasy sports enthusiasts and delight more players with brand new offerings on www.my11circle.com.”

     

     

  • Says fantasy sports is becoming backbone of live sports sponsorship

    My11Circle comes on board as title sponsor of LPL

    By A Correspondent

     

    In a major boost to the inaugural edition of the Lanka Premier League (LPL), My11Circle, one of the leading fantasy sports platforms in India, has come on board as title sponsor of the T20 tournament in a multi-crore deal. With this new association, the T20 tournament will now be called My11Circle Lanka Premier League. Former Indian cricket team captain Mr. Sourav Ganguly is the brand ambassador of My11Circle.

     

    Talking about the association, Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7, said: “Our fantasy sports platform, My11Circle is already a popular destination for fantasy cricket in India, commonly referred to as the platform where you ‘Play with Champions’. As part of Games24x7’s continuous efforts to extend awesome game playing experiences to more cricket enthusiasts, we are delighted to partner with Lanka Premier League (LPL). We firmly believe that My11Circle LPL has the potential to become one of the world’s greatest sports properties. Our primary objective is to reach out to more cricket fans across regions and borders and communicate our unique ‘Play with Champions’ proposition to them through this partnership.”

     

    LPL COO Mr. Sanjay Raina added: “We at IPG are committed to building a world-class league with LPL. With our association with My11Circle — the first fantasy sports platform that allows a player to make a team and play directly with legendary cricketers, we will be able to take the league to millions of fans both on and off the platform. We are delighted to welcome My11Circle as title sponsor of Lanka Premier League.”

     

    The My11Circle LPL is scheduled to kick off from November 26 till December 16, 2020 in Hambantota. Five franchisee teams, named after Colombo, Kandy, Galle, Dambulla and Jaffna, will compete in 23 matches over a 15-day period for the title.

     

     

  • The new campaign launched by Games24x7 is part of the company's efforts to "revolutionise game playing experience for all fantasy sports enthusiasts"

    Sourav Ganguly to push My11Circle

    By A Correspondent

     

    My11Circle, the sports platform by online gaming company Games24x7, released a new campaign featuring former Indian cricket captain and brand ambassador Sourav Ganguly. Conceptualised by marketing consulting firm Spring Marketing Capital, the ad films asks cricket enthusiasts to make their teams on the app to compete directly with Sourav Ganguly.

     

    Speaking about the launch Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7 said: “The new campaign featuring Mr. Sourav Ganguly brings alive the fun and thrill of My11Circle’s core proposition of ‘Play With Champions’. This cricketing season, our objective is to reach out to more and more cricket enthusiasts through this campaign and tell them about our exciting proposition that allows them to play directly with the legends of the game they have idolised over the years. We are confident that fantasy sports players will love the campaign and the proposition.”

     

     

  • The campaign features actors and influencers – Mandira Bedi, Aparshakti Khurana, Varun Sharma, Vir Das, Manjot Singh, Danish Sait, and Sathish Muthukrishnan

    Games24x7’s new digital campaign gets a Bollywood twist

    By A Correspondent

     

    Leading gaming company Games24x7 has unveiled a new digital influencer campaign for RummyCircle. Conceptualised by marketing consulting firm Spring Marketing Capital, the campaign aims to deepen the connection between the game’s platform and players of India’s favourite card game: rummy, across different parts of the country.

     

    Games24x7 has partnered with Bollywood artists, Aparshakti Khurana, Varun Sharma, Vir Das, and Manjot Singh for the campaign in the North Indian market. In the same spirit, the company has also associated with popular artists Danish Sait and Sathish Muthukrishnan for Karnataka and Tamil Nadu regions.  Games24x7 has also partnered with actor Mandira Bedi to release a series of tutorial videos on rummy, to help players master their skills in an easy and fun way.

     

    Speaking about the new digital influencer campaign, Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7 said: “We are delighted to associate with Bollywood celebrities and popular influencers for the slice-of-life depiction of enthusiastic online rummy players in the campaign. Rummy is undoubtedly India’s favourite card game and is becoming increasingly popular across the length and breadth of the country. At RummyCircle, we want to bring alive the game online in a new way by highlighting the inherent skill involved in the game. We believe rummy is a super exciting and fast-paced game to play as it needs you to think on your feet while in the game to master the moves and become a champion.”

     

    Added Arun Iyer, Founder and Creative Partner, Spring Marketing Capital:  “Rummy as a game has always been a favourite with families. In this digital influencer campaign, we’ve tried to capture the skill, strategy, fun and banter that every game of rummy on RummyCircle comes with. The actors were shooting the films themselves at home.”