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Tag: Gajraj Rao

  • The video sees Gajraj Rao speaking to his followers not as his character in the Voltas films, but as himself

    Voltas and Ogilvy urge Indians to be adjustable during the lockdown

    By A Correspondent

     

    Earlier this year, Voltas launched its maha-adjustable campaign for its new range of ACs that could adjust between multiple tonnage modes. And since the lockdown, the words ‘Maha-adjustable’ have been reborn with a very different message at heart.

     

    The video sees protagonist Gajraj Rao speaking to his followers not as his character in the Voltas films, but as himself and how the lockdown has changed him as a person.

     

    Said Ritu Sharda, Chief Creative Officer, Ogilvy India-North: “This lockdown really has changed everything. Our Voltas Inverter ACs were Maha-Adjustable, and now we’ve also become maha adjustable. Not just in what we do in our homes, but also how so many of us from different cities have managed to come together to create this beautiful message in the most delightful way. It was an absolute joy to collaborate with Gajraj Rao on this film. Not only did he feature in it, but also volunteered to produce it for us, with his son Nikhil wearing the director’s hat. It’s work like this that makes one also look at all the good this new normal brings.”

     

     

  • The ad targets urban news consumers in the age group of 18-35, who value brevity and time

    Inshorts unveils inaugural brand campaign

    By A Correspondent

     

    In order to boost awareness about its short form content value proposition, news app Inshorts has launched a video commercial of its first ever brand campaign on YouTube. Executed by Cheil India, the ad targets urban news consumers in the age group of 18-35, who value brevity and time.

     

    Carrying the tagline – “Short mein jaano”, the campaign captures real life situations where the protagonists get frustrated from people around them who waste time in beating around the bush instead of communicating to the point.

     

    This being the central theme, the video commercial revolves around a bomb squad commando stuck in a situation of urgency, awaiting instructions from his senior, to take the necessary action. It is only after a series of unimportant information that the commando is guided about the course of action he was looking for all along.

     

    Inshorts, through its 60-word shorts, provides users a unique content discovery experience that allows them to read a lot of news items in short, in very little time. With just a few swipes, at a time and place of their convenience, consumers can keep abreast with all the important news of the day.

     

    Commenting on the launch of the campaign, Azhar Iqubal, CEO & Co-Founder, Inshorts said, “Being an internet company, we are launching our campaign online first and intend to go all out with ATL and BTL campaigns later. Through this TVC, we hope to highlight the Inshorts value proposition of keeping its users updated with simple, factual and to-the-point content which can be consumed in minimum time.”

     

    The commercial has been directed by Gajraj Rao, produced by Code Red Films and conceptualized by Cheil India. The four-week long campaign will go live on digital and social platforms like Google, YouTube, Facebook, Instagram, etc.

     

    On the launch of the campaign, Aneesh Jaisinghani, Executive Creative Director, Cheil India said – “When you have a great product like the Inshorts app, a veteran director like Gajaraj Rao, super talented actors like Rajesh Sharma, Nikhil Ratnaparkhi and Sumit Gulati, a few things are guaranteed, a ball of a shoot and a couple of awesome TV commercials. Hope the viewers enjoy watching them as much as we enjoyed making them”

     

  • The Bank has inked the deal with Farhan Akhtar as part of a well-structured brand strategy which intends to position the bank as a 'high street' brand

    Farhan to endorse multiple features for IndusInd Bank

    By A Correspondent

     

    IndusInd Bank has signed up Bollywood personality Farhan Akhtar to endorse the brand. The association with the multi-talented actor kicks off with a new advertising campaign designed to communicate the bank’s latest innovative proposition ‘Video Branch’. The Bank has inked the deal with Farhan Akhtar as part of a well-structured brand strategy which intends to position the Bank as a ‘high street’ brand.

     

    The Bank will be adopting a 360 degree integrated marketing approach to propagate the service message. The new advertisement has been directed by Gajraj Rao, a noted ad film-maker. R K Swamy BBDO, New Delhi is the creative agency for the campaign and Lodestar UM, New Delhi is the media agency of the Bank. While television takes the main lead, there will be strong presence of campaign on digital channel including social media through interesting virals, video content and user generated posts. The advertisement will be on air for duration of 6-8 weeks. Estimated media spend for the campaign is around Rs. 15 crore.

     

    The launch of IndusInd Bank ‘Video Branch’ is in line with the bank’s ingrained theme of Responsive Innovation. Video Branch allows IndusInd Bank customers to perform banking transactions via a video call without visiting the branch. The service is a purely video-based channel connecting customers on mobiles and desktops to staff representatives for face-to-face communications. Currently Video Branch is available for Android (2.3 and higher) and Apple mobile devices (iOS 6, 7 and higher) in the respective App Stores.

     

    Commenting on the proposed campaign, SumantKathpalia, Head – Consumer Banking, IndusInd Bank said, “Video Branch is yet another extension of IndusInd bank’s theme of ‘Responsive Innovation’ and a further reinforcement of our commitment to offer best-of-class services and convenience to our customers. This service is an outcome of extensive consumer research and a clear need-gap that was identified over a period of time. Digitisation is the future of banking and we are hopeful that the new service will be immensely useful to our customers.”

     

    Commenting on the upcoming ad campaign, Mohit Ganju, Head, Marketing & Communications, IndusInd Bank said, “The latest advertisement campaign incorporates strong consumer insights and we have used interesting – a bit humorous situations to deliver the service message. Our association with Farhan as a brand endorser is set to strengthen the bank’s communication towards its core philosophy of Responsive Innovation, reinforcing the bank’s brand statement ‘You desire, We Deliver’. Farhan personifies sincerity, new-age thinking and dynamism and is a great fit to the brand. We look forward to synergizing with him in the bank’s journey to establish itself as a high street brand.”

     

    In the recent past, IndusInd Bank has launched a host of innovative services like My Account My Number, Choice Money ATMs, Check-on-Cheque, Cash-on-Mobile, Direct Connect, Quick Redeem Service and 365 Days Banking. All these unique services have been widely publicized and have been well appreciated by the customers.