MxMIndia

Tag: Gagan Arora

  • It has roped in Virat Kohli as its new brand ambassador

    Lowe Lintas to manage creative duties of Iqoo 3

    By A Correspondent

     

    Smartphone brand Iqoo has appointed Lowe Lintas to launch Iqoo 3, a smartphone with the Qualcomm Snapdragon 865 processor that has 5G capabilities. The brand forays has roped in Virat Kohli as its new brand ambassador. Lowe Lintas has developed its launch communication and is helping the brand build quality and performance credentials using relevant digital video content.

     

    Commenting on the appointment, Gagan Arora, Director – Marketing, iQOO India said: “For our new brand launch, we were not looking for an advertising agency only, but a strategic partner who could chalk out a robust launch plan for us. Lowe’s strategic approach was completely aligned with our philosophy and vision and helped us translate the same into a creative manifesto very well.”

     

    Talking about the creative idea, Amar Singh, Regional Creative Officer, Lowe Lintas added: “Conceived and created by Katya Mohan and Cohaan Dias, the idea uses the brand’s global positioning of Monster Inside, to bring together the almost superhuman energy that drives Virat and the superlative performance specs of the Iqoo 3. And does this in a manner that we hope will stay with consumers as they use the phone and experience its sheer ability.”

     

    Speaking about the new association, Satish Ramanathan, Executive Director, Lowe Lintas said: “Mobile phone category is easily one of the busiest categories. And launching a new brand and that too a premium one was quite a challenge. As Iqoo is new to India, it is extremely important to talk about its superior features to build their credentials but in a manner that’s distinctive and true to the proposition of ‘Monster Inside.”

     

     

  • Virat Kohli to feature in the brand’s upcoming campaigns across platforms

    Iqoo announces Virat Kohli as its brand ambassador

    By A Correspondent

     

    Iqoo, the smartphone brand which recently announced its entry in India, announced Virat Kohli as its new brand ambassador.

     

    Speaking on the announcement, Gagan Arora, Director-Marketing – Iqoo said: “As a brand, we want to appeal to young, energetic people who are determined to respond to any challenge with aplomb. Virat is the most seamless fit for our brand’s personality, and we are pleased with him being the face of i Iqoo. We are hopeful that our focus on high performance, innovation, and differentiation in the premium segment is well communicated through the campaigns that we are going to drive with Virat.”

     

     

  • The campaign will target consumers through social platforms such as Snapchat, Facebook, Twitter, Instagram, etc

    Foodpanda launches new campaign with Sunny Leone

    By A Correspondent

     

    Foodpanda has announced that Sunny Leone will be a part of its new digital marketing campaign. The campaign showcases how Foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetisation. The campaign will target consumers through social platforms such as Snapchat, Facebook, Twitter, Instagram, etc.

     

    Commenting on the new campaign, Gagan Arora, CMO, Foodpanda India said:

    “Post the announcement of demonetisation, if you are low on cash and want to have your favourite dish, Foodpanda is exactly what you need. We are extremely delighted that Sunny Leone is a part of our new campaign around the cashless pocket ATM. We are continuously trying to provide seamless service to our customers along with some lucrative deliverables.”