MxMIndia

Tag: Gaana.com

  • Radio Mirchi Launches 'Yo Punjabi Mirchi', an all-new online Punjabi radio station making its total number of online offerings to 12

    Radio Mirchi unveils Punjabi Online radio station

    By  A Correspondent

     

    Radio Mirchi 98.3 FM added a Punjabi punch to it’s online bouquet of 11 stations  by launching ‘Yo Punjabi Mirchi’, an online Punjabi music radio station.

     

    The station roped in singer Mika Singh to launch it on Gaana.com. Talking about the launch, Mika Sigh said: ” Punjabi Music has had a great impact on the Indian and global music scene. With the launch of this station the fans of Punjabi music can listen to it anywhere in the world.”

     

    Commenting on the launch, Rahul Balyan - Business Head of Digital Initiative, said “The initial feedback from our online stations has been outstanding. We are seeing that the average listening time per listener, per session, is over 60 minutes, and there are 3-4 listening sessions per month.”.

     

  • Celebrating the spirit of music and life, Gaana.com unveils 'Bas Bajna Chahiye Gaana' campaign

    Gaana.com launches first musical brand campaign

    By A Correspondent

     

    Gaana.com has launched a unique musical campaign for its brand promotion. The brand has strategically chosen the content marketing route for this musical campaign.

     

    The recently released music video on YouTube has already fetched over a million views and in the coming few days, TVCs supported by a high decibel media plan will also being rolled out.

     

    Gaana.com has been serving out music across genres and preferences for the past two years. The recently launched Gaana 5.0, with a slick black theme and hourly playlist feature, has already led to a 20 per cent increase in average time spent by users.

     

    ‘Bas Bajna Chahiye’ campaign will further give a push to the app. It is a first-of-its-kind content marketing initiative that promotes the website as a brand. The song reflects the various moods and occasions where “Gaana” plays a role and even uses the word ‘Gaana’, as an integral part of the music video.

     

    Commenting on the occasion, Pratik Mazumder, Vice President & Head Marketing, Times Internet said, “Being the category leader in the music streaming space, we felt that the brand name itself provided the opportunity to define the category and therefore we took this route. In this musical campaign, we have emphasized on the fact that all moments & situations in life can be made awesome with music. ‘Jo bhi situation to make it awesome’ with gaana.com, Bas Bajna Chahiye Gaana”. We roped in some of India’s most talented musicians to create an amazing song for us which we shared with our users. The tremendous response has only encouraged us to take this forward and convert this in to a full-fledged campaign & launch it across different media vehicles.”

     

    The campaign has been created by M&C Saatchi and will be the very first multimedia campaign for Gaana.com that will run across TV, Print, Outdoor, Radio, Cinema and of course digital media. Over the next few months, more such videos, centered around the theme will be released.

     

  • Gaana.com has tied up with the South Indian Music Companies Association, giving it access to over 55,000 songs covering the best of music in Tamil, Kannada, Telugu and Malayalam

    Gaana.com ties up with Simca, acquires music from 79 more regional labels

    By A Correspondent

     

    In a move to further reach audiences in South India and other regional markets, Gaana.com has tied up with Simca (South Indian Music Companies Association). This tie up gives Gaana access to over 55,000 songs covering the best of film, Carnatic and popular devotional music in Tamil, Kannada, Telugu and Malayalam.

     

    Avinash Mudaliar, Head of Gaana.com, said, “Gaana is constantly expanding its catalogue of music, and our association with SIMCA demonstrates our increased commitment to expand into the regional markets, particularly South India. We’ve seen that nearly 28 percent of our consumption on our website and new mobile apps comes from South India, and we hope to serve our users there better. Since the launch of its mobile apps, Gaana has nearly 400,000 downloads in the first 3-4 weeks, and is the top music app in the iPhone App Store.”

     

  • Times Internet (TIL) announced that it has developed mobile applications for its flagship online music portal, Gaana.com. Simultaneously, Gaana is now available as an application for Android, iOS, Blackberry and J2ME devices

    Gaana.com launches mobile apps

    By A Correspondent

     

    Times Internet (TIL) has announced that it has developed mobile applications for its flagship online music portal, Gaana.com. Simultaneously, Gaana is now available as an application for Android, iOS, Blackberry and J2ME devices, giving music lovers access to millions of songs on their mobile phones. Users can now listen to music wherever they’d like– on their way to work, on a treadmill, while waiting for a train or when peacefully enjoying a great day outside.

     

    Gaana’s mobile applications have been built to provide a full-service music experience, creating more depth than any offering available today. Some of its features include:

    – Access to over 1 million songs, including Bollywood, Hollywood, Tamil, Telegu, and regional music

    – Social listening: see what your friends are listening to

    – My zone: an ability to see your history, your favorite songs, playlists, albums and artists across your computer or mobile phone (automatically synced in real-time across all devices)

    – Radio mode: make your own radio station automatically, based on any song you play, using our proprietary recommendation algorithm

    – Easy interactions: one-click abilities to favorite a song or share a playlist, via Facebook, Twitter, or email.

    – The best curated playlists from radio channels like Radio Mirchi and others, to help you find new music you’ll love

    – The service is completely free to the end user

     

    According to Comscore (Nov 2012) Gaana has been the leading music service on web, with nearly 3 million visitors per month, who spend nearly 2.5x more time per visit than visitors of other music sites in India.

     

    Satyan Gajwani, CEO, Times Internet, said “We are so proud of the Gaana experience on mobile. Indian consumers love their music, and we’ve built a product that matches their expectations for excellence across every screen that matters to them. Gaana on mobile is feature-rich and intuitive to use, and we intend to use this as a base to build even more functionality and offerings for our users, across all platforms.”

     

    The app is available for download free of cost from gaana.com, or on the iTunes App Store, Google Play Store, Blackberry App World, Nokia Ovi Store, or Samsung App Store.

     

  • The application offers users a smooth browsing with the latest and most popular albums, artists, genres and songs

    Gaana.com launches music streaming app on Win 8 tab

    By A Correspondent

     

    Gaana.com is the first full-fledged music streaming application for India’s store of Windows 8 Release Preview. It is also the first music serving application for Surface in India. With a vast repertoire of popular Bollywood, Hindi, regional and international music, it is currently available in 38 markets worldwide.

     

    The Gaana.com application in the Surface store has the slick Windows 8 metro-style tiled interface with intuitive interactions and fluid navigation. The application offers users a smooth browsing with the latest and most popular albums, artists, genres and songs. Users can easily browse through the entire database of music, and choose from curated music charts or filter music based on language preferences. Gaana.com also offers music suggestions, based on the album that a user is listening to, further enhancing the overall experience.

     

    Gaana.com is one of the most popular music websites with over 10 million songs to choose from. It has a user base of more than 3 million unique visitors. Satyan Gajwani, CEO of Times Internet Ltd said: “We want gaana.com to be as accessible to users as possible. The Windows 8 Surface tablet is an exciting innovation, and a fantastic new way for users to experience music on demand. The Gaana app is now available in the Surface store for users globally to listen, compile, and share the music they love.”