Home
About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

Tag: G Kasturi

Mr G Kasturi, veteran journalist and Editor of The Hindu from 1965 to 1991 passed away last Friday (September 21). He was 87

RIP, G Kasturi, Editor, The Hindu (1965-91)

Screengrab of The Hindu report announcing the passing away of G Kasturi

By A Correspondent

Mr G Kasturi, veteran journalist and Editor of The Hindu from 1965 to 1991 passed away last Friday (September 21). He was 87.

Reports The Hindu: “The end came peacefully at 2 a.m. on September 21. He had been unwell for some time, but was alert and active till the last. The cremation took place on Friday afternoon at the Mylapore crematorium. He is survived by his wife of 64 years, Kamala, sons K. Balaji and K. Venugopal, daughter Lakshmi Srinath, and five granddaughters and two great-grandchildren.”

Links to coverage on Mr G Kasturi:

Report in The Hindu and former Editor-in-Chief N Ram’s comment:

http://www.thehindu.com/news/national/former-editor-g-kasturi-passes-away/article3919690.ece

Photo feature in The Hindu

http://www.thehindu.com/news/national/a-photo-feature-on-g-kasturi/article3919952.ece?homepage=true&ref=slideshow

Links to various tributes in The Hindu

http://www.thehindu.com/system/topicRoot/G__KASTURI__1924-2012_/

Mahesh Vijapurkar on G Kasturi in Firstpost

http://www.firstpost.com/india/what-made-g-kasturi-different-from-other-editors-464693.html

Sans serif: Hindu’s longest serving editor G. Kasturi: RIP

Hindu’s longest serving editor G. Kasturi: RIP

September 24, 2012

MxMIndia

Media * Marketing * More

Blog
About
FAQs
Authors

Events
Shop
Patterns
Themes

Twenty Twenty-Five

Designed with WordPress

Tag: G Kasturi

RIP, G Kasturi, Editor, The Hindu (1965-91)