MxMIndia

Tag: Future Retail

  • The campaign highlights the importance of safety and hygiene to fight COVID-19

    Big Bazaar’s Ramzan campaign speaks about the power in prayer

    By A Correspondent

     

     

    https://www.facebook.com/BigBazaar/videos/2470490566598043/

     

    Believing in the power of prayer, Big Bazaar has released a heart touching campaign called, ‘Ibaadat Bhi, Hifaazat Bhi’ (prayers with safety) for Ramzan. The campaign is conceptualised by DDB Mudra and is in line with the brand’s larger initiative of helping every Indian stay safe and protected.

     

    Created, recorded, edited and scripted all by working from home; the campaign has been successful in making an instant connect with its customers across the country.

     

    Speaking about the film, Pawan Sarda, Group Chief Marketing Officer, Future Retail said: “The concept shared by our agency DDB Mudra was so unique that we were absolutely sure we wanted to make this film, despite the lockdown constraints. We decided to shoot it with phone cameras. For us the intent was more important than the production value. The agency shot this film with zero budget.”

     

     

  • Organises love walkathon for young elders and differently abled customers

    Big Bazaar unveils #LoveSabKeLiye ad campaign

    By A Correspondent

     

    Big Bazaar celebrates love with two digital ads planned for the Valentine’s Day weekend.. Connecting with the young elders in every family, the first campaign narrates a special bond shared between an old married couple. The second campaign features a special marriage where the wife is hearing and speech impaired.

     

    Speaking about the campaign Pawan Sarda, CMO, Future Retail said: “As a brand, Big Bazaar has always believed in celebrating occasions and moments with everyone. The Love Weekend at Big Bazaar celebrates an all-inclusive valentine’s day with all our customers. From young elders to specially abled, everyone has a love story. We welcome our customers to visit our stores to experience this special kind of love from Feb 14-16, after all #LoveSabkeLiye.”

     

    Big Bazaar has organised a Love Walkathon that will be held on February 15 which invites over 10,000 young elders and persons with disability to participate. In addition to this, all Big Bazaar stores will be offering a range of gifting offers grooming products and the latest fashion collection.

     

     

  • Unveils a special collection of the tricolor inspired scarves

    Fbb celebrates Republic Day with #WearYourPatriotism campaign

    By A Correspondent

     

    Fashion brand Fbb is celebrating diversity through its latest campaign curated to commemorate the country’s 70th Republic Day. It has designed an exclusive collection of scarves that are inspired from the Indian national flag.  Using Tik Tok as a platform, Fbb has created a special rap that will connect instantly with the younger audience.

     

    Sharing his views on the campaign, Pawan Sarda, CMO, Future Retail said: “As a country, we are blessed to have a diversity like no other nation. 70 years now, India has come a long way and is still rooted to its culture. Wear your patriotism is a simple campaign that gives each one of us a way of showing our love towards our country. This campaign is also a small gesture of supporting the Indian army who guard us 24/7 because of which we live minute with a smile.”