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Tag: Future Generali

  • Provides level playing field for all health insurance needs

    Future Generali campaigns for equal rights for LGBTQIA+ community

    By Our Staff

     

    Future Generali India Insurance Company Limited (FGII) has launched a campaign that puts a spotlight on providing the LGBTQIA+ members in a live-in relationship an equal opportunity to secure their health insurance needs. Staying true to its ‘Inclusion’ agenda and intent of being an ally to the LGBTQIA+ community, the insurer has expanded its definition of ‘family’ across all its retail health insurance offerings, to include LGBTQIA+ community and live-in partners.

     

    Commenting on the campaign, Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance Company Ltd. said: “We are conscious of the challenges faced by the LGBTQIA+ community. We believe the LGBTQIA+ community is of prominence and the individuals from the community deserve the right to avail of similar protection solutions alike any other individual. As insurers, we believe that we have a moral and societal responsibility to provide a level playing field to all sections of the society devoid of their personal preferences.”

     

  • … and seeing persons with disability as an integral part of life and society, writes Sanjeev Kotnala

    Dealing with Disability: It’s a question of mindset…

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaSeeing the videos of a differently challenged or differently-abled people or person with a disability (no longer called disabled) performing tasks forces one to question the term disability and look at the possibilities. It not only puts one in awe of the potential and demonstrated capabilities but also makes one wonder how much one has been able to achieve in life. At times, it makes one wonder who is the one who is differently challenged.

    Seeing the videos of persons with disability (no longer called disabled) performing tasks forces one to question the term disability and look at the possibilities. It not only puts one in awe of the potential and demonstrated capabilities but also makes one wonder how much one has been able to achieve in life. At times, it makes one wonder who is the one who is disabled.

     

    YOUR JUDGEMENT MY DISABILITY 

    So, it strikes a chord when one sees the Future Generali campaign #DisabledByYourJudgement sensitising people to the disabled community. There is no reason for one not to appreciate the skills and talents of persons with disabilities and realise how we tend to discourage them with our judgements and reactions.

    The film questions seeing every simple task, achievement, or action by persons with disabilities as magical and inspirational. Why can’t others see them as regular with the usual demands of life, emotions, relationships and things to do? Watch and then decide if it is not time to free disabled people from such perception.

     

     

    HIRING A PERSON WITH A DISABILITY

    My first direct interaction with a disabled person in the service industry happened at Lemon Tree Noida. He was a deaf-mute person from the housekeeping department. It took a moment for me to realise first the difficulty and then the ease with which he functioned. And then there was no difference. Still, a few corporates take that extra step in employing persons with disabilities. They hesitate and see it as charity or social obligation, which is wrong. The truth is that someone has to take the first step, and others can follow. This Hiring Chain film makes the point simple. May the tribe of corporates and businesses hiring disabled grow.

     

     

    It is a question of mindset. A question of opening your mind and seeing persons with disability as an integral part of life and society. With the enhanced new technology, some of the challenges are being addressed. Brands are working towards more inclusiveness. Here is a film: Accessibility by Apple. The film shows how technology embedded in a simple standard device like the mobile phone can help persons with disability by enhancing accessibility.

    Apple claims it takes on accessibility as a Human right. Hence, features like Door Detection, Sound Recognition, Voice Control, and more are designed to let the devices work in ways that work best for disabled people. 

    Apple accessibility is all about multiple solutions that help users with limited physical or motor abilities use your apps. Voice Control and Switch Control use the accessibility hierarchy to interact with elements within the app. The brand adds, Make Apple yours, make it big, make it clear, make it speak, make it listen, listen and make it simple. Here is more about Apple Accessibility and accessibility support, extending to even app development. Here are some of the innovative accessibility features.

     

    NET-NET.

    Disabled people are special, just like we are. Everyone needs one or the other in life to feel supported, respected, valued, and capable of better things. Needing support only makes us human beings. And that’s true, differently abled or people with disability.

    We have branded these people earlier as handicapped and then as differently challenged, differently-abled, Divyang and Persons with disability. Every time making a minor adjustment based on the new term and implied empathy. The time has come when we are inclusive in the best possible way and no longer see them differently. However, they are willing to accept the cards life has dealt them and eager to work around it to the best of their abilities.

    We can at least normalise our behaviour and reaction when we meet a person with a disability, interact with and see doing things we assume will be tough.

    So, it will be nice and polite if one asks before offering help. It is wrong to assume that disabled people always require assistance leading their lives, and the first step is treating them as equals. It will be good to see the Corporates and the Government working on accessibility across Information & Communications, Employment, Transportation Standards, Public Spaces Design and Services.

     

    MFPA

    I regularly contribute to MFPA– Mouth and foot painting artists and get beautifully painted cards and envelopes. MFPA works with over 800 artists across more than 78 countries with the simple motto “Self-help, not Charity’. And I have found that most people with disability demonstrate- reflect this attitude in life. Do visit their https://imfpa.org/paywebsite and if interested buy some product.

     

    ADD-ON

    Maybe you would do good and watch this video. You Are More Disabled Than Me by Nick Vujicic and another one for Amrita institute for the differently abled.

     

     

    An earlier version of this article had a few usages which are not considered kosher when one writes or talks about persons with disabilities. Like differently abled and differently challenged. We’ve made the corrections. As a publication which has been highlighting the need for using the right descriptors, our apologies.  – Ed

  • Launches Divers'Ability' week celebrations

    Future Generali to observe International Day of Disabled Persons

    By Our Staff

     

    Future Generali India Insurance (FGII) is observing Divers‘Ability’ to mark the International Day of Disabled Persons on December 3. To commemorate the start of Divers‘Abilty’ Week, the company has released a short video as part of the #DISABLEDBYYOURJUDGEMENT campaign.

     

    Said Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance: “The Divers’Ability’ week celebrations at FGII is aimed at breaking inherent biases in the workplace and bridge the gap between our diverse employees in a healthy and innovative way. The video takes the narrative ahead and conveys the campaign’s central message: Your Judgment is My Disability. When we see a specially-abled individual, it is easy to paint them with the brush of their disability and ignore their individualities and contributions in the workplace. Instead of telling them how you feel, the video demonstrates how it is time for us to listen. This Divers‘Ability’ week, our goal is to look at things through a positive lens, with an emphasis on ability and break biases in context to work environment. We are extremely proud to be an inclusive employer and invite anyone with the necessary skills to join our team and embark on a rewarding journey.”

     

  • The agency will handle full-service responsibilities of FGII

    MullenLowe Lintas to be creative partner of Future Generali India Insurance

    By Our Staff

     

    Future Generali India Insurance Company Limited (FGII) has recently appointed Mullen Lintas (agency) as its communication partner for its creative and social media mandate. The agency will handle full-service responsibilities of FGII, including its communication strategy, with a special focus on digital. The appointment of Mullen Lintas is an outcome of a multi-agency pitch.

     

    Speaking about the new partnership, Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance Company Limited, said: “As a brand, whose purpose is to be a lifetime partner for the customers and lead with empathy, human-touch, and innovation, we remain heavily invested in not just understanding our customers’ evolving needs from close quarters but also in being at the forefront of launching disruptive and clutter breaking communication, that helps strike a chord with our customers. Our efforts, over the last few years, towards bringing wider acceptance to conversations around mental health in India, is a case in point.”

     

    Commenting on the creative win, Hari Krishnan, CEO, Mullen Lintas added: “Insurance is a highly regulated category and, therefore, new products & innovations are somewhat infrequent. However, Future Generali has been disrupting the category with great product and service level innovations and, hence, to partner such a brand, is an exciting challenge for all of us. We look forward to re-defining category codes and changing the way consumers evaluate general insurance products. What’s even more satisfying is that this is a win for our integrated, hyper-bundled approach, wherein we will collaborate with our social and advocacy agency, Lintas Live, in this journey, to take the Future Generali brand journey forward.”

     

  • Urges all fathers to prioritise their "Health", this Diwali

    Future Generali campaigns for health of all fathers

    By Our Staff

     

    Future Generali Life Insurance Company Ltd (FGILI) hgas launched its 360-degree brand campaign titled “PAPAsHealthAsliWealth.” Through this campaign, FGILI urges fathers to prioritise their health and well-being amid the celebration of Diwali this year.

     

    Commenting on the new initiative, Ashish Tiwari, Chief Marketing & Digital Officer, Future Generali India Life Insurance Company Ltd said: “The festival of Diwali celebrates close family relationships and triumph of good over evil. At Future Generali India Life Insurance, we are focused on promoting healthy living amongst Indian fathers. Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while taking care of their health to stay fit and healthy. We believe that health is the true wealth for fathers who work hard to provide the best for their families. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions.”

     

    Now will Future Generali also have a similar ad for mothers?

     

     

  • Has roped in influencers to promote mental health conversations

    Future Generali to raise awareness on mental health

    By Our Staff

     

    Future Generali India Insurance Company Limited has launched unique designs of facemasks that carry curated messages on spreading awareness and acceptance of mental health issues, ahead of World Mental Health Day on October 10. Each mask will carry a message on prevention of mental illness while also encouraging people who suffer from mental illness to speak about their condition. To amplify this message, the company has collaborated with several influencers, who will wear masks with the campaign hashtag #UnmaskYourFeelings to create a buzz on social media. The company also has roped in influencers like Robin Uthappa, Neha Dhupia, Ranvijay Singh, Soha Ali Khan and Ayaz Memon to spread the message.

     

    Said Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance Company Limited: “Mental health is a silent and widespread issue, and the pandemic has only made it worse. In today’s fast paced world, there is increasing evidence to support that mental health issues are proliferating across geographies, age groups and genders. We believe that a good starting point to address these issues is to normalise conversations around mental health and to encourage those who are suffering from such issues to seek help. Considering that the facemask has now become a mainstay, we think that spreading awareness about mental health through messages on these face masks is a unique way to drive the point that mental health is as important as physical health. It is our way to urge Indians to take their mental health seriously, and to speak up and take action if they are suffering.”

     

     

  • The mandate includes ATL, BTL, Digital, Social and Performance Marketing

    Future Generali gets WYP Brand Solutions as integrated agency

    By A Correspondent

     

    WYP Brand Solutions has been awarded a fully integrated creative mandate which includes ATL, BTL, Digital, Social and Performance Marketing for insurance firm Future Generali.

     

    Tejas Mehta

    Said Tejas Mehta, CEO, What’s Your Problem:“Though cluttered, the General Insurance category is under leveraged in our country. Thanks to multiple initiatives, the rise of online marketplaces, various other governing factors; category is poised for 15-20% growth.  Future Generali India Insurance with its challenger mindset and disruptive line up of products is perfectly placed to ride this wave. At WYP, we are always looking for opportunities to partner brands that are seeking disruptive solutions which help them solve unique problems and ways to overcome exciting challenges. We strongly believe disruption led by new age marketing is the key when it comes to challenger brands Thus we at WYP are thrilled to partner Team Future Generali.”

     

    Ruchika Varma

    On appointing WYP for the integrated marketing mandate, Future Generali’s Ruchika Varma, added: “We wanted a creative partner that will help us eliminate the monotony revolving around insurance messaging. The idea was to onboard a partner that could break down  complex products for the consumer and help drive category education, while at the same time create brand preference for Future Generali. With WYP, we found a partner who brought in a fresh approach which was in sync with the roadmap for the brand.”

     

     

  • The 360-degree marketing campaign was launched through a short video film on social media

    Future Generali rolls out ‘Nayi Diwali Naya Rivaaj’ ad campaign

    By A Correspondent

     

    Future Generali India Life Insurance has launched its 360-degree brand campaign titled “Nayi Diwali Naya Rivaaj”.

     

    Commenting on the new initiative, Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Pvt Ltd, said: “The festival of Diwali celebrates new beginnings and triumph of good over evil. At Future Generali India Life, we are focused at promoting healthy living amongst Indian fathers. Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while starting a ‘Naya Rivaaj’ to stay fit and healthy. We believe that for fathers who work hard to provide best for their families, health is their true wealth. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions.”

     

    The film has been shot by L&K Saatchi & Saatchi.

     

     

  • India Life Insurance Company limited unveils Father’s Day campaign with #PapasHealthAsliWealth

    Future Generali pushes emphasis on dad’s health in latest film

    By A Correspondent

     

    Ahead of Father’s Day and in continuation of its efforts to convey that fathers should not neglect their health while focusing on providing the best for their families, Future Generali India Life Insurance Company Limited (FGILI), has unveiled its latest digital campaign. The campaign consists of videos, other print and engagement assets that urge fathers to realise that their health is the true wealth for their families.

     

    The company’s latest campaign #PapasHealthAsliWealth captures the need for fathers to build healthy habits daily for the sake of their loved ones. The campaign is being executed via contests on various social media platforms through a series of interesting customer engagement activities.

     

    Said Rakesh Wadhwa, Chief Marketing Officer, Future Generali India Life Insurance Company: “We believe healthy fathers make healthy families. Key insight for our new campaign is that fathers are busy providing for the well-being of the family, and they often neglect their own health. We want to create the awareness that while achieving life’s financial goals are important, your true wealth is good health. Our new campaign – #PapasHealthAsliWealth is in continuation of the work we did last year and underscores the message for fathers to adopt a healthy lifestyle.”

     

     

  • Future Generali chooses Momspresso to execute its Father’s day campaign #AapkiHealthMereLiye thanks to the platform’s unique insights into Indian families and children

    Momspresso produces film for Future Generali

     

     

    Momspresso, a user-generated content platform for women, has been appointed by Future Generali to produce the digital film for its Father’s Day campaign, #AapkiHealthMereLiye.

     

    Speaking on the association with Future Generali for the digital campaign, Momspresso Co-Founder, Prashant Sinha said: “We are thrilled to see that a lot of top brands across industries are seeking our new digital film production services, in addition to, native content, bloggers meet, research and sights and other brand focused solutions. Our association with Mother Dairy for mother’s day campaign and now with Future Generali Life Insurance for father’s day is a boost for us that the new solution is being enthusiastically received by brands.

     

  • In recent weeks, the retail industry has been abuzz with speculation that the Future Group was in talks with India's richest man Mukesh Ambani to sell stake in its flagship Big Bazaar hypermarket network

    Kishore Biyani not to sell stake in Big Bazaar & Food Bazaar chains

    By Chaitali Chakravarty

     

    Retail magnate Kishore Biyani said that he is not in talks with anybody to sell stake in Big Bazaar and Food Bazaar chains because his Future Group has sorted out its debt crisis after three back-to-back deals in the past one month.

     

    “We are not in discussions with anybody. I don’t want to divest my core retail business now. I want to run it,” Mr Biyani told ET. “Our debt levels are very comfortable and divestment, if any, will only be in non-core assets,” the Future Group chief said.

     

    In recent weeks, the retail industry has been abuzz with speculation that the Future Group was in talks with India’s richest man Mukesh Ambani to sell stake in its flagship Big Bazaar hypermarket network, which contributes almost 65 per cent of revenues of Pantaloon Retail (India) Ltd, the listed entity of Future Group.

     

    Reliance Industries operates a nationwide network of retail chains under Reliance Retail and Mr Ambani sees this segment as one of the engines of future growth for the conglomerate.

     

    A Reliance Industries spokesman denied any negotiations with Biyani. “We deny that Reliance Industries has ever been in talks with Future Group or Mr Kishore Biyani for any stake sale,” he said.

     

    A person aware of developments in Future Group, however, said Reliance Retail and Future Group had explored the possibility of a partnership about three months ago. But the talks did not proceed because the AV Birla Group moved faster and agreed to buy Pantaloons department chain, helping Future Group improve its precarious financial situation.

     

    “At that time the priority was to bring money into the company and the Pantaloons deal addressed that issue,” the person said.

     

    The Future Group, which has been in an aggressive expansion mode, ran into a crisis with consolidated debt of Rs7,800 crore that weighed on its profitability. Pantaloon Retail has been spending more than Rs100 crore in interest over each of the past three quarters. This started to pinch as consumer spending slowed. That was when Mr Biyani started looking to sell assets to pare debt.

     

    Last month, the Future Group sold a majority stake in Pantaloons department chain to AV Birla Group’s Aditya Birla Nuvo for Rs1,600 crore that included Rs800 crore of debt transfer.

     

    Then, last week, the Future Group announced sale of its 53.67per cent stake in Future Capital Holdings to US-based private equity firm Warburg Pincus for Rs4,250 crore, which included Rs450 crore of cash payout and Rs3,800 crore of debt transfer. Pantaloon Retail also raised Rs 200 crore through a preferential share allotment last week.

     

    “In the past one month, Biyani has managed to reduce his debt by Rs 6,000 crore. Now, he is in no hurry to sell any of his core businesses,” the person close to Future Group said. A senior official of a rival retailer, however, said Mr Biyani will ultimately get a partner for his value chain. “The only question is if he will tie up with an Indian company or wait for foreign direct investment to be allowed in the sector so he can find an international partner,” the person said.

     

    Meanwhile, Mr Biyani plans to sell more non-core assets in a bid to make the Bombay Stock Exchange-listed Pantaloon Retail debt-free by March 2013.

     

    He plans to raise Rs1,650 crore by October by offloading shares in his insurance and stationery joint ventures, the consumer electronics chain and home furnishing network. This would include raising Rs1,000 crore by divesting stake in Future Generali insurance. This will help prune Pantaloon Retail’s standalone debt, which stood at about Rs5,500 crore at the end of March.

     

    The group also plans to shed 40 per cent stake in the electronics retailing business eZone when it merges it with Noida-based InTarvo Technologies, which specialises in providing technical support to large corporations and retailers. InTarvo could not be contacted for comment despite repeated attempts.

     

    Mr Biyani also plans to sell a minority stake in home furnishing and do-it-yourself chain Home Town network for about Rs 300 crore in the next two months.

     

    He said his group’s May deal to cede controlling stake in Pantaloons chain to AV Birla Group was a one-off transaction. The company will only sell minority stakes in any future deals in its core retailing business and will maintain majority stake in such ventures, he said.

     

    Mr Biyani added that he doesn’t want to touch Future Value Retail, which operates Big Bazaar and Food Bazaar, as the group’s debt situation can be controlled.

     

    The only way he wants to touch Big Bazaar is by undertaking some tweaking in the profitable 150-strong chain by introducing improved services and consumer-centric approaches, underscoring with a new tagline ‘Aapki Sewa Mein’ (or, ‘At Your Service’). Big Bazaar is changing its tagline months after it adopted ‘New India’s New Bazaar’.

     

    Source: The Economic Times
    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • Future Generali plans to to move forward with a Rs 40 crore overall brand budget for 2012.

    Bright Future, Generali speaking

    By Shubhangi Mehta

     

    The overall slowdown has not spared the life insurance industry – a recent report by CNBC stated that overall de-growth has been in the region of 30-40 per cent, which effectively means the industry is at 2008-09 levels three full years later. Against this very challenging environment, Future Generali India Life Insurance has posted an overall business growth of 14 per cent on a year to date basis over last year.

     

    Future Generali is now increasingly looking at localised below the line activations and “reach out” programmes to promote the brand and reach out with advisory services to customer prospects. This includes school based programmes, park or recreation based programmes, mall/shopping programmes, health oriented programmes/camps, renewal camps etc. They are exploring various ways to reach out beyond the clutter and high costs of pure play advertising. Future Generali does approximately 200 such activities across the country per month.

     

    Abraham Alapatt, Senior Vice President & Head – Brand & Corporate Communications at Future Generali India Life Insurance Company & Future Generali India Insurance Company, said, “Our General Insurance business is doing very well and is well on track to possibly being among the fastest General Insurance companies in India to achieve operating break-even. We offer best in class ‘Total Insurance Solutions’ in the form of products and services across Life and General Insurance, and top-notch post-sale experience. We also offer the convenience of dealing with our branches, agents, online via our portal futuregenerali.in to buy, service and renew your policies or even via our unique Mallassurance outlets at Big Bazaars across the country.”

     

    As per the marketing initiatives this year by Future Generali, there is an overall brand budget of Rs40 crore which is line with their budget of the last FY.

     

    Among the various marketing initiatives by Future Generali is a ‘Financial Planning Tool’ which is a simple interactive tool they ask their advisors or FPAs to complete with customers/prospects. This is a 10-minute exercise, that helps one understand where one stands by comparing short-term financial needs with short-term income streams and then helps one check if he/she is prepared to meet their medium- to long-term goals.

     

    Another initiative is the FG Game of Life, a simple Facebook game which allows one to journey through the perils of everyday life and collect ‘shaguns’ along the way for protection. This game was launched in December, and a contest for higher scorers was launched 10 days ago. Since then there have been a large number of new followers, and now there are close to 18,000 followers with over 20 per cent people “talking” about it.

     

    Future Generali has also just launched the Online Video Bank which is an intuitive service, allowing a person who has bought their Online term Plan ‘Future Generali Smart Life’ to upload a short video message to his family/loved ones. This video will be stored against his policy data and at the time of claim settlement, they undertake to retrieve and deliver this message on a CD to the nominee/nominees of the policy. He/she can change/replace the video as often as they want during their lifetime as long as they are existing/registered customers.

     

    Mr Alapatt adds, “We have a five-year strategic plan towards break-even and growth and we are doing what it takes to stay true to that. I am particularly excited about Video Bank this because it delivers a huge emotional payoff to the customer (in absentia) and his/her family at the real ‘moment of truth’. Our plan is minimising cost while maximising ROI in printing and production, innovation in idea and execution for ATL, more localised reach programs in BTL and aggressive online and social media initiatives and investments.We have a five-year strategic plan towards break-even and growth and we are doing what it takes to stay true to that.”

     

    The continuous balloon chain formed of the balloons signed by people during FGIW were strung together on February 9, 2011 at Mumbai to form a 20+km-long chain – adjudicated by a Guinness World Records representative as the world’s longest balloon chain.

     

    The FGIW campaign also went on to win Indian Marketing & Advertising’s highest recognition of effectiveness, by wining an Effie award at the Advertising Club of Mumbai in the Financial Services category in December 2011.