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Tag: Future Generali India Life Insurance

  • For Smart Tax Planning

    Future Generali India Life Insurance unveils campaign

    Future Generali India Life Insurance Company Limited (FGILI), has launched a series of digital films as part of its Tax Saving Campaign, aligning with the hashtag #TaxBachaoWithFGILI. These films emphasise life insurance as a crucial tool for optimizing tax savings, particularly amidst the year-end financial rush.

    Said Geetanjali Chugh Kothari, CMO of Future Generali India Life Insurance, commented on the campaign: “With our Tax Saving Campaign, we aim to remind individuals of the tax benefits achievable through strategic life insurance investments which can contribute to their wealth portfolio. Through these quirky shorties, in this critical quarter of the year, our aim is to reinforce awareness and empower customers, making financial well-being a seamless and achievable goal.”

  • The 360-degree marketing campaign was launched through a short video film on social media

    Future Generali rolls out ‘Nayi Diwali Naya Rivaaj’ ad campaign

    By A Correspondent

     

    Future Generali India Life Insurance has launched its 360-degree brand campaign titled “Nayi Diwali Naya Rivaaj”.

     

    Commenting on the new initiative, Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Pvt Ltd, said: “The festival of Diwali celebrates new beginnings and triumph of good over evil. At Future Generali India Life, we are focused at promoting healthy living amongst Indian fathers. Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while starting a ‘Naya Rivaaj’ to stay fit and healthy. We believe that for fathers who work hard to provide best for their families, health is their true wealth. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions.”

     

    The film has been shot by L&K Saatchi & Saatchi.

     

     

  • As CMO, Wadhwa will focus on steering Future Generali’s brand penetration in India

    Future Generali appoints Rakesh Wadhwa as CMO

    By A Correspondent

     

    Future Generali India Life Insurance has appointed Rakesh Wadhwa as its Chief Marketing Officer. Wadhwa, currently Executive Vice President – Strategy & Special projects, will take on the additional charge with immediate effect.

     

    As CMO, Rakesh will focus on steering Future Generali’s brand penetration in India, drive improvements in Net Promoter Score (NPS), build strong cross-sell platforms and improve the throughput of the Digital business through analytics driven marketing strategies.

     

    Announcing Rakesh’s appointment, Munish Sharda, Managing Director & CEO, Future Generali India Life Insurance said, “Rakesh has contributed in shaping Future Generali’s business transformation in India by bringing significant improvements in the company’s growth strategy and developing Direct to Customer and Digital sales platforms. With this additional responsibility, he will unify the company’s growth vision with aggressive consumer outreach program.”

     

    Said Wadhwa: “India continues to demonstrate immense growth potential and I feel fortunate to be given the opportunity to lead Future Generali’s brand transformation. I am committed to innovate and deliver maximum value to our customers and build long lasting relationships.”