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Tag: Future Generali India Insurance

  • Launches Divers'Ability' week celebrations

    Future Generali to observe International Day of Disabled Persons

    By Our Staff

     

    Future Generali India Insurance (FGII) is observing Divers‘Ability’ to mark the International Day of Disabled Persons on December 3. To commemorate the start of Divers‘Abilty’ Week, the company has released a short video as part of the #DISABLEDBYYOURJUDGEMENT campaign.

     

    Said Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance: “The Divers’Ability’ week celebrations at FGII is aimed at breaking inherent biases in the workplace and bridge the gap between our diverse employees in a healthy and innovative way. The video takes the narrative ahead and conveys the campaign’s central message: Your Judgment is My Disability. When we see a specially-abled individual, it is easy to paint them with the brush of their disability and ignore their individualities and contributions in the workplace. Instead of telling them how you feel, the video demonstrates how it is time for us to listen. This Divers‘Ability’ week, our goal is to look at things through a positive lens, with an emphasis on ability and break biases in context to work environment. We are extremely proud to be an inclusive employer and invite anyone with the necessary skills to join our team and embark on a rewarding journey.”

     

  • Campaign conceptualised by Mullen Lintas

    Future Generali Insurance launches new TVC

    By Our Staff

     

    Future Generali India Insurance Company Limited (FGII) has launched the ‘Once in a Blue Moon’ campaign which challenges Indian consumers’ belief on the usage of health insurance as a one-off activity. The TVC is conceptualised by Mullen Lintas.

     

    Said Ruchika Malhan Varma, CMO, Future Generali India Insurance: “Being a ‘Life-Time Partner’ for our customers, we invest heavily in understanding their needs and developing innovative propositions that address their evolving asks. Accordingly, we recognised a propelling customer need for an all-encompassing health cover leading us to conceptualize a comprehensive health product, an offering that can be effectively used every day, every week and month. Contrary to popular belief, insurance is a partner for life, not just a one day requirement. Through its distinct positioning as ‘The Everyday Health Insurance,’ FG Health Absolute promotes regular health management practices to aid customers in adopting a healthy lifestyle. It goes a step further and nudges members to live a healthier life through the elaborate wellness loyalty and rewards programme.”

     

    Added Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “’Once in a Blue Moon’ campaign  for FG Health Absolute goes on to ask the very pertinent question of why people use their health insurance rarely, prompting individuals to choose a cover that offers daily health benefits and services. The insight focused on highlighting all the “accidents” that happen only once in a blue moon, pretty much as often as one uses one’s health insurance currently. The team highlighted the same sharply and creatively, with the intent to land the differentiation and also do it in the tonality of the brand, which is distinct from the competition.”

     

  • Mullen Lintas works on the digital campaign

    Future Generali unveils insurance for dogs

    By Our Staff

     

    Future Generali India Insurance Company Limited (FGII) has announced the launch of ‘Oh My Dog!’, a digital campaign to create awareness around the importance of purchasing dog health insurance cover towards protecting our furry friends. This 360-degree digital campaign is conceptualised by Mullen Lintas.

     

    On the launch of the campaign, Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance said: “As a brand that is focused on having a pulse on its customers evolving needs and providing innovative solutions across their life cycle, we realized the place a dog holds in a household today – that of a family member. This meant bringing forth an unfelt need – just as one would protect a loved one with health insurance, a pet parent can also consider purchasing a dog health insurance cover for safeguarding their four-legged doggie family. However, here is the twist. Insurance is a serious matter while we associate dogs with mischief and play. Hence, to drive home the importance of dog health insurance cover we decided to launch a playful digital campaign that showcases the mischiefs that dogs get into while also being value accretive.”

     

    Said Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “Dog insurance is a first mover advantage in India for Future Generali India Insurance. We have a lot more dog parents, which means more pet stores and pet products around us today and it’s a fresh category for mass media that is catering to this spike, and as an insight for the offering, it’s something that works across borders. To be relatable and sharply land the need for insurance for your furry babies was the only lookout. Cute dogs being silly with a catchy track that was a fit for this film. The challenge was to shoot these situations such that it doesn’t harm or pose any threat to the 14 dogs on set, involving immense pre planning and many cheats on post. The campaign hashtag OH MY DOG, is a memorable hook to witnessing a dog land in trouble, without any intention to of course.”

     

  • The agency will handle full-service responsibilities of FGII

    MullenLowe Lintas to be creative partner of Future Generali India Insurance

    By Our Staff

     

    Future Generali India Insurance Company Limited (FGII) has recently appointed Mullen Lintas (agency) as its communication partner for its creative and social media mandate. The agency will handle full-service responsibilities of FGII, including its communication strategy, with a special focus on digital. The appointment of Mullen Lintas is an outcome of a multi-agency pitch.

     

    Speaking about the new partnership, Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance Company Limited, said: “As a brand, whose purpose is to be a lifetime partner for the customers and lead with empathy, human-touch, and innovation, we remain heavily invested in not just understanding our customers’ evolving needs from close quarters but also in being at the forefront of launching disruptive and clutter breaking communication, that helps strike a chord with our customers. Our efforts, over the last few years, towards bringing wider acceptance to conversations around mental health in India, is a case in point.”

     

    Commenting on the creative win, Hari Krishnan, CEO, Mullen Lintas added: “Insurance is a highly regulated category and, therefore, new products & innovations are somewhat infrequent. However, Future Generali has been disrupting the category with great product and service level innovations and, hence, to partner such a brand, is an exciting challenge for all of us. We look forward to re-defining category codes and changing the way consumers evaluate general insurance products. What’s even more satisfying is that this is a win for our integrated, hyper-bundled approach, wherein we will collaborate with our social and advocacy agency, Lintas Live, in this journey, to take the Future Generali brand journey forward.”

     

  • It encourages people to spend quality time with their loved ones

    FGII launches digital campaign #CoverTheDistance

    By A Correspondent

     

    Future Generali India Insurance Company Limited (FGII) has launched a social media campaign #CoverTheDistance. The campaign is designed to encourage people to make the most of the time spent with their loved ones, whilst they are home.

     

    Said Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance: “We live in extraordinary times. While we all know that social distancing is the best way to beat this pandemic, the truth is that social distancing is tough. We are very clear that our job in these tough times is to support our customers, and the best way to do that is to show them the positives of social distancing amongst the plethora of negativity. #CoverTheDistance is about looking at the bright side of this situation, and to focus on what truly matters – our relationships.”

     

    Added Amit Akali, Managing Partner & CCO, What’s Your Problem (WYP) Brand Solutions: “The lockdown and the uncertainty around us has made all of us reflect on what is really important to each of us and get our priorities right. When we came up with the thought, we realised that these times were actually a great opportunity to spend time with our loved ones, be it physically at home or through regular video calls, etc.”

     

  • Ruchika will be responsible for marketing communications, product innovations and developing digital capabilities

    Ruchika Varma appointed CMO at Future Generali India Insurance

    By A Correspondent

     

    Ruchika Varma

    Future Generali India Insurance Company Limited (FGII) announced the appointment of Ruchika Varma as Chief Marketing Officer (CMO) for the company. Varma will be responsible for marketing communications, product innovations, developing digital capabilities and partnerships and CSR.

     

    Prior to this, she was the Chief Marketing Officer at IDFC FIRST Bank, where she developed, launched and managed the IDFC brand pre and post-merger.

     

    Said Anup Rau, MD & CEO, Future Generali India Insurance: “Ruchika is a highly skilled marketing leader with a wealth of experience in leading marketing initiatives for some of the leading brands in the industry. As our new Chief Marketing Officer, her experience will be critical in the transformation of Future Generali India Insurance into a future-ready – digitized organization serving customer requirements.”