By Our Staff
Future Factory, a global design and consulting company, has launched an awareness campaign aimed at the marketing community, engaging brand and marketing key stakeholders in conversations about product design.
Said Jashish Kambli, Founder of Future Factory: “One out of seven products succeed and most product failures can be attributed to unsolved design challenges. With this campaign, we intend to emphasize on the pivotal role design plays in shaping the perception and performance of a product in the market. Our aim is to raise the bar on the expectation of design.”