MxMIndia

Tag: Future Consumer Limited

  • Multi-level campaign execution at 200+ Big Bazaar stores, online gamification and association with Inox multiplex

    Tasty Treat cheers team India for the final stage of World Cup 2019

    By A Correspondent

     

    Tasty Treat from Future Consumer Limited has indulged in celebrations to engage cricket lovers with numerous fun-filled campaigns. The brand has taken a holistic approach to cheer India’s victory through in-store activities in 200 plus Big Bazaar stores, online gamification and an influencer-led association with Inox cinemas.

     

    Speaking about the campaign, Sadashiv Nayak, CEO – Food Business, Future Group said: “As the entire country is geared up the World Cup Finals, Tasty Treat is set to be a part of this celebration and provide an ideal experience to all the fans. Tasty Treat provides a widest assortment of munching products that is sure to add the entertainment quotient with family and friends.”

     

     

  • The brand will also execute effective OOH & media placements, strong social media and conduct a series of instore activities

    Nilgiris goes red to celebrate Christmas

     

     

    Well-known retail brand Nilgirisis celebrating the festive season in its latest campaign, ‘Christmas isn’t Christmas without Nilgiris’.

     

    Sharing his insights Venkateshwar Kumar, CEO, Nilgiris said: “As a brand, we have successfully served our customers for more than 100 years and have been part of their families & their generations. With this campaign, we would like to partake in the festive celebrations of our customers and help them make all their important occasions extremely memorable.”

     

    Speaking about the campaign, Rahul Kansal, Head – Business Strategy and Marketing, Future Consumer Limited added: “We are proud of our legacy and the strong bond that we share with our customers. Over the years, Nilgiris has been part of the Christmas celebrations through its popular and freshly baked cakes and sweets. Adding more sparkle to this season of joy, our brand logo will slowly be seen changing into Christmas colors as we near the festive day. Our campaign is simple and comes straight from our heart with the objective of strengthening the emotional bond with our customers.”

     

     

  • Every tweet and share of the campaign on social media will raise funds to improve sanitisation facilities across the country

    CleanMate presents ‘2 For Toilet’ campaign with Akshay Kumar

    By A Correspondent

     

    CleanMate, a brand of toilet cleanser liquids and home cleaning products by Future Consumer Limited, has unveiled ‘2 For Toilet’ campaign featuring Akshay Kumar and Bhoomi Pednekar – the lead pair of the upcoming movie ‘Toilet: Ek Prem Katha’. Created by FCB Digital, ‘2 For Toilet’ TVC showcases the actors advocating the need and importance of eliminating open defecation.

     

    Said Rahul Kansal Head – Business Strategy and Marketing, Future Consumer Limited: “As a brand, CleanMate is committed to being the best cleaning aid to every household. Personal hygiene is essential to lead a healthy lifestyle and ‘2 For Toilet’ is a step by CleanMate to contribute in maintaining & building clean safe sanitation facilities. For this initiative we are strongly using the power and reach of social media where against each tweet or share of the campaign we will contribute Rs.2 towards Swach Bharat Kosh. We are delighted to partner with Akshay Kumar and his upcoming movie to promote the same cause as this will certainly help us reach out to millions of people.”

     

    Commenting on the campaign, Satish Ramachandran, Senior Vice President, FCB Digital, added: “Number two is generally used as a symbol to signify, that one wants to visit the washroom. Linking to this lingo, for this campaign we have used the number 2 to make an appeal to the people to donate Rs.2 through which we can donate funds to improve the sanitation infrastructure in India.”

     

  • #FastFreshness campaign highlights the brand proposition of instant freshness in a tongue-in cheek manner

    Kara brings forth the freshness of Bahamas through latest summer campaign

    By A Correspondent

     

    Kara Wipes, a Future Consumer Limited brand, has launchedthe #FastFreshness campaign this summer. Conceptualised and created by Basecamp India, the  #FastFreshness campaign highlights the brand proposition of instant freshness in a tongue-in-cheek manner.

     

    Speaking about the campaign,Rahul Kansal, Head – Business Strategy and Marketing, Future Consumer Limited said:  “In this season with soaring temperatures all one needs is fast freshness and this is exactly what just one wipe of Kara can instantly provide. The campaign is simple, quirky and at the same time effectively communicates our key message of staying fresh while you are on the go.”

     

    Commenting on the creative of the campaign, Anil Bhardwaj, Director, Basecamp India added: “Kara as a brand is extremely popular in its category. Through this campaign we wanted the ad to showcase the hustle and discomfort that people go through while travelling in the heat and advocate the use of Kara to stay fresh and cool. We hope that the campaign is successful in connecting with the audience.”

     

  • The campaign offers an ode to the great Indian culinary adventure, taking place every day across the country

    Future Consumer unveils brand campaign in India

    By A Correspondent

     

    Future Consumer Limited (FCL) is a forward-looking company dedicated to making products for the new generation of restless aspirers that constantly seeks something new. The company has created a whole new language of fusion product innovations, which will soon cater to anything and everything the Indian kitchen needs but doesn’t know yet.

     

    It has unveiled a new campaign that is based on a simple truth about Indians. That they are a unique tribe of foodies, with the most experimental palates. They have an adventurous way of appreciating a completely new taste by truly making it their own. Only in India do we have the gumption, the ability or the bravado to take what the world is consuming and give it an interesting twist. Even the regular Indian fare is in a state of constant evolution and something new is always cooking in our kitchens. This campaign is an ode to the great Indian culinary adventure, taking place every day across the country.

     

    Said Rahul Kansal from Future Consumer: “It was a pleasure working with Taproot on this campaign, as always. We gave them a simple brief: we at FCL are here to feed the great Indian foodie. They found a really graphic way to express this message, through the audio mnemonic of tongue-clicking (a uniquely Indian way of expressing the pleasure of great-tasting food). The metaphor of hybrid tastes that the film is based on, also brings alive the idea of our new-found spirit of experimentation, evocatively.”

     

    Added Agnello Dias, Co-founder, Taproot Dentsu: “It was an interesting brief for an interesting brand and the simple insight that when it comes to food, we in India neither accept nor reject any new flavour outright – we tweak it to make it our own. Signed off, of course, by the great Indian ‘palate smack’, a satiating expression that is uniquely Indian.”