MxMIndia

Tag: Fullerton India

  • The campaign revolves around the brand’s promise to the customers in fulfilling dreams

    Fullerton’s ‘Rishta Sammaan Ka’ campaign inspires customers to dream bigger

    By A Correspondent

     

    IdeateLabs has launched its latest campaign for Fullerton India titled ‘Rishta Sammaan Ka’. campaign derives insights from a common man’s aspirations and desires to go that extra mile to fulfill their dreams and those of their loved ones.

     

    The campaign is running pan-India and has been localised in eight regional languages i.e. Marathi, Gujarati, Telugu, Tamil, Kannada, Punjabi, Odia and Bengali, besides Hindi.

     

    Said Porus Jose, Creative Head, IdeateLabs: “All of us have dreams and aspirations. More often than not, our financial capabilities come in our way; and so, we bury them with a silent ‘Dil, apni kahan sunta hain’. This becomes the bedrock of our campaign and that of our soulful melody. Through deeply insightful scenarios, the film captures the candid emotions of our everyday desires. Fullerton India understands this like no other; and goes that extra mile to see it through.”

     

    Added Shilpa Desai, General Manager, Head – Marketing & Cross Sell, Fullerton India:  “Rishta Sammaan Ka’ campaign reflects our core values of trust, respect and long-lasting relationship with our consumers. Our association with IdeateLabs for this project has been a memorable journey. The success of this campaign is a result of our understanding and connect. Our aim is to inculcate a sense of equality amongst our customers and the brand. We want to encourage our customers to achieve what they aspire and turn their dreams into reality.”

     

     

  • The comprehensive campaign is based on real life experiences of its customers

    Fullerton India unveils integrated ad campaign

    By A Correspondent

     

    Fullerton India has unveiled its customer-centric campaign, which reflects its brand promise – Rishta Sammaan Ka.

     

    Said Rajashree Nambiar, Managing Director and Chief Executive Officer, Fullerton India: “Our customers are at the core of what we do and improving experiences is important to us. Credit is a strong relationship based product and is largely dependent on trust and respect. This forms the heart of our brand ethos and our business, built over the years through  innovation and nurturing relationships. Our campaign leverages these key attributes and embraces our distinct businesses and customer’s needs, with one voice and one message that we are Fullerton India – Rishta Sammaan Ka.”

     

    Speaking on the campaign, Shilpa Desai, General Manager & Head – Marketing & Cross Sell, Fullerton India, added: “Rishta Sammaan Ka, reinstates our positioning and promise that we share with our customers. Since our businesses cater to diverse audiences between the age group of 25-45 years, our campaign encompasses various channels. Along with TV, a large part of our campaign will be digitally led and directed towards millennials, who seek lifestyle changes for better living. Our digital based lending models and customised offerings have been further emphasised in our campaign, which weaves into our inclusive growth story.”