MxMIndia

Tag: Fulcro

  • The campaign helps Kotak put their two-wheeler low interest loan on the map

    Fulcro launches new campaign #KotakPrimeWithHer

    By A Correspondent

     

    Fulcro has launched a new campaign for Kotak Prime on the sidelines of Women’s Day. The campaign titled ‘#KotakPrimeWithDrive’ helps Kotak put its two-wheeler low interest loan on the map.

     

    Talking about this campaign, Sabyasachi Mitter, Founder, Fulcro, said: “When the audience you want to talk to is glued to their smartphones, how do you grab their attention and effectively convey a story? That is how, we as an agency came up with a new approach called ‘Thumbstoppers’ which takes storytelling to a different level. Thumbstoppers uses 90% of landscape of your smartphone in a vertical format. The whole idea was to come up with an innovation which would be catchy, appeal to the masses, and tell a story in the most simplest way in just 10 seconds.”

     

     

  • Fulcro will work on the design, development and Integration of the consumer experience

    Canara HSBC OBC Life Insurance to experience Adobe Exp Cloud

    By A Correspondent

     

    Canara HSBC OBC Life Insurance has appointed Fulcro Technology to implement its next generation digital commerce experience using Adobe Experience Cloud. Fulcro will work on the design, development and Integration of the consumer experience and Purchase and onboarding journeys and create new intelligence powered experiences for Canara HSBC OBC Life Insurance customers.

     

    Speaking on the win Sabyasachi Mitter, Managing Director, Fulcro, said: “The Insurance sector has always been heavily regulated and as a result, the customer experience online is impacted by the rules set forth. Canara HSBC OBC Life has demonstrated that they work towards bringing an easy to understand product and process to their customers. Fulcro is proud to work with them to bring this vision to life digitally. The client appreciated the deep knowledge of consumer behaviour,  user experience design and technology capabilities that Fulcro brought  to the table at an extremely competitive price point and fast delivery timelines.” Mitter added.

     

     

  • The mandate entails working with an incumbent agency to deliver Whisper’s social media and strategic alignment of the brand on digital

    Fulcro bags Whisper’s digital mandate

    By A Correspondent

     

    Fulcro has bagged the digital mandate for P&G’s Whisper. The mandate is to channelise the entire Whisper range of products on digital, including social media along with an incumbent agency.

     

    Commenting on the association, Sabyasachi Mitter, Founder and MD, Fulcro, said: “We are excited to have Whisper on board and look forward to creating a disruptive leg of communication for a pioneer brand on digital. It’s amazing how the category of personal hygiene has grown through the times and a digital foot forward is an ideal approach considering women are significant drivers of digital. We plan to leverage our digital expertise to change the consumer journey in a more agile and compelling manner. The idea is to build a connect between the brand and the consumer that extends beyond their usage phase. The team is enthralled with the association and is confident about achieving milestones together.’’

     

     

  • The mandate entails end-to-end management of Zee Corporate’s social media and other platforms

    Fulcro bags Zee Corporate’s digital mandate

    By A Correspondent

     

    Fulcro, the recently rechristened digital marketing agency, has bagged the digital mandate for Zee Corporate, the official corporate communication channel for company news, people and financial results. The agency will be responsible for managing social media channels, creating awareness around internal and external HR initiatives, and using the digital platforms to create a more direct access to get people involved.

     

    Commenting on the association, Sabyasachi Mitter, Founder and MD, Fulcro, said: “We are honoured to have Zee Corporate on board and look forward to create a strong communication foundation for the brand across platforms. We plan to harness our digital expertise along with deep understanding of communication across all B2B and B2C practices to provide Zee Corporate a solution that helps them create an impact at the employer brand and group level. The team is enthralled with the association and is confident of achieving great milestones together.’’

     

     

  • He will lead the creative team at the venture

    Fulcro appoints Akshat Trivedi as ECD

    By A Correspondent

     

    Akshat Trivedi

    Fulcro, an integrated digital marketing and communication agency which was earlier called Ibs, has appointed Akshat Trivedi as Executive Creative Director. He will lead the creative team at the venture.

     

    Trivedi brings over a decade of experience in creative communication to the Fulcro team. He started his creative career at Ogilvy, Mumbai. Where he worked on different brands including Star TV, Cadbury Perk, HUL, Mumbai Indians, Nutrela, and SBI life, to name a few.

     

    Speaking about his association with Fulcro, Trivedi, said: “It is indeed heartening to lead the creative souls at Fulcro,  I look forward to share my learnings while creating a few of my own, through the young tech brains at Fulcro. So together we can do some awesome work for new set of brands and take the company to greater heights.”

     

    On this appointment, Sabyasachi Mitter, Founder and Managing Director, Fulcro, added: “As we grow, it is also important to continue to offer our partners the very best output. We’ve long admired the incredible campaigns that Akshat delivers and at a time of increasing opportunity for our long form content, we are excited to welcome him to the team.”

     

  • Parmar brings 15 years of wide experience in creative communication

    Fulcro appoints Brijesh Parmar as ECD

    By A Correspondent

     

    Brijesh Parmar

    Digital media-led advertising agency Fulcro has appointed Brijesh Parmar as Executive Creative Director – Art. Parmar brings 15 years of wide experience in creative communication and is the one of the brains behind campaigns such as Saregama Carvaan, Fogg perfume body spray, McDonald’s, Bajaj Electricals, etc.

     

    Said Sabyasachi Mitter, Founder and Managing Director, Fulcro: “It is indeed heartening to have someone like Brijesh on board the Fulcro bandwagon. He brings immense experience in compelling storytelling and is someone with meticulous precision in whatever task he undertakes. We are sure that with his guidance, our team will bring out some successful campaigns that are sure to resonate with the target groups. We welcome him to the team.”

     

     

  • It may remembered that IBS had won a Grand Prix at the Abby and a Grand Emvie in 2014. But, then, five years is a long, long time

    IBS is now Fulcro

    By A Correspondent

     

    IBS, our former neighbour (yes, MxMIndia’s office is in the same building) and leading digital marketing firm has now rebranded itself to Fulcro.

     

    Said Sabyasachi Mitter, Founder, and Managing Director, Fulcro when explaining the reason for the change: “I believe disruption is always just around the corner. It is better to disrupt and reinvent one’s own business than to be disrupted by someone else. In the day and age when digital is a key driver of a brands success in the market, our clients were looking for thought leadership as well as best-in-class service in each service vertical that they needed. It was no longer about clients choosing a single agency for ease of operations but the best in class in every vertical. We did not want to be the Jack of all but the master of all, and that is the premise on which Fulcro has been built.”

     

    It may remembered that IBS had won a Grand Prix at the Abby and a Grand Emvie in 2014. But, then, five years is a long, long time. There were many other agencies which were doing very well some five years back.